Marketing is one of the constructs that more moves to the world and more moves around this. Like SMS, since both are so universal and adaptable, together represent a potential method to conquer the different targets. Using the most appropriate structure for each target audience and combining the precise elements can be a success. How to prepare the SMS marketing with greater potential for success? Below the details:

Identify yourself in the SMS

The first reason why you should identify your business or your brand in the SMS is so that the recipient does not feel lost and discard the message before finishing reading it. The second reason is to start the positioning process when you read the name of the brand.

Personalize the message

If there is a possibility, place the user name in the message. It is recommended to place it at the beginning to attract the attention of the user and to ensure that this feels attention and personalization of the communication. In this way, the possibilities of interaction and effectiveness can be increased.

The structure and order of the words

When it comes to such a small space in characters, such as an SMS, it is more important than ever to take the order of the message into account. The identification of the issuer, the reason for the message, the objective of it and whether there are social networks or links involved in the strategy of that text. The exact words will depend on the type of target audience, but it is important to maintain the structure.

Make them land somewhere

Whether your business is an online or offline brand, you should consider redirecting the SMS audience to a place. If you are a business with physical location, make the target go personally to know it or get it followed by social networks, depending on the objective of the campaign, of course. If you are an online space make people visit you and do a couple of clicks, although it is not ruled out the possibility that being a brand with online presence do not perform a physical event in which you need to make a call to action for assistance.

Capitalized or not capitalized? To be or not to be?

It turns out that writing or responding with capital letters is taken as a tone of voice high in any written message, equal in the case of SMS. However, when we talk about SMS Marketing, something changes. In this particular case, the sustained capital letter in a word or phrase is an important mechanism for the high performance of the message when it comes to capturing the attention of the recipient and generating an action.

Apart from the SMS, there are some extra considerations like the public to which the SMS is sent (the segmentation from the demographic, socio-economic, psychological characteristics), the appropriate moment or time of sending the message, the total number of people, among others. Statistics show the effectiveness of SMS: They have about 98% of open rate which keeps it as an attractive component when it comes to promoting.

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