The SMS found new niches and uses, and went from being a social tool to become a marketing communications tool. Sending of mass messaging to mobile phones has spread in recent years in businesses of all kinds, hence the current importance of SMS in the world of marketing.

A report published by Xopik indicates that 91% of people kept their mobile phones with them 24 hours a day, seven days a week, 365 days a year. This data is consistent with a study by the Pew Research Center that reports two thirds of Americans have Smartphone and 97% of them admit to having used text messaging at least once.

Adding the aforementioned figures with the fact that polls show average users open their SMS 90% of the time, while opening mail only 10%; SMS becomes a very useful tool for brands, companies and institutions of every kind of enterprises, both public and private.

Past campaigns by Tedexis for customers such as Kellogg’s or Puma, marketing campaign with SMS generated a percentage of engagement from 10% to 20% conversion. Comparing these figures with those obtained through email marketing campaigns, they are quite high.

Benefits for all industries

SMS marketing is used and considered relevant in many industries. Not only companies use as a way to connect with their customers, but also public organizations have used this channel to connect with their stakeholders, specially the community.

Government agencies and even political parties know now they have a big opportunity to communicate with them voters directly. That is, you reach the end user.

Source: http://goo.gl/5MZo6y