Interactive SMS vs Corporate SMS: Differences

Interactive SMS vs Corporate SMS: Differences

Each SMS can be classified as MO or MT depending on their origin. According to customer requirements, we present two shipping schemes: numbering available for exclusive or shared client.

Interactive SMS: It is based on the idea that a mobile user starts the process by sending an SMS to the application (MO), and consequently is generated by applying a response to said user (MT). In this scheme the subscriber cancels 100% of the SMS Price.

Interactive SMS examples:

  • Balance Inquiry.
  • Participation in a contest.
  • Consultation overview (weather, prices, etc).

Corporate SMS: This system is based on the logic of sending messages from an application to a person or group of people. Whoever makes the shipping usually pays 100% of the SMS Price.

Examples of Corporate SMS:

  • Alert of a credit card consumption.
  • Invitation to an event.
  • Promotions or offers.

Tedexis has developed a Gateway. It offers the possibility to integrate mobile telecommunication suppliers and it is also in charge of the Exchange of text messages.

This Gateway has the following advantages:

  • It is a carrier-class product that offers high availability, which guarantees messages delivery will be on time.
  • Ability to handle high volume transactions.
  • Easy integration with previous systems and third-party applications.
  • Allows management of multiple delivery queues.
  • Allows management of business rules such as shipping schedules, whitelists, blacklists, among others.
  • It offers various types of usage reports.

 

Short code number:

In order to implement interactive SMS service, it is necessary to have a short number. The short code is enabled on all mobile operators, and it is used as the destination number to which the user must send a text message to initiate interaction with an application.

Advantages:

  • Allows the sender ID to be a short number, and if the operator permits, can be an alphanumeric.
  • Supports interactivity, allowing the use of multiple services within a single code.
  • Direct connection via SMPP operators.
  • Increased reliability, better availability and faster delivery.
  • Does not allow spam.
  • Allows tracking of sent messages.

Disadvantages:

  • Some campaigns must be pre-approved by the carriers.
  • Increased costs.
  • More time set up.
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