Each SMS can be classified as MO or MT depending on their origin. According to customer requirements, we present two shipping schemes: numbering available for exclusive or shared client.
Interactive SMS: It is based on the idea that a mobile user starts the process by sending an SMS to the application (MO), and consequently is generated by applying a response to said user (MT). In this scheme the subscriber cancels 100% of the SMS Price.
Interactive SMS examples:
- Balance Inquiry.
- Participation in a contest.
- Consultation overview (weather, prices, etc).
Corporate SMS: This system is based on the logic of sending messages from an application to a person or group of people. Whoever makes the shipping usually pays 100% of the SMS Price.
Examples of Corporate SMS:
- Alert of a credit card consumption.
- Invitation to an event.
- Promotions or offers.
Tedexis has developed a Gateway. It offers the possibility to integrate mobile telecommunication suppliers and it is also in charge of the Exchange of text messages.
This Gateway has the following advantages:
- It is a carrier-class product that offers high availability, which guarantees messages delivery will be on time.
- Ability to handle high volume transactions.
- Easy integration with previous systems and third-party applications.
- Allows management of multiple delivery queues.
- Allows management of business rules such as shipping schedules, whitelists, blacklists, among others.
- It offers various types of usage reports.
Short code number:
In order to implement interactive SMS service, it is necessary to have a short number. The short code is enabled on all mobile operators, and it is used as the destination number to which the user must send a text message to initiate interaction with an application.
Advantages:
- Allows the sender ID to be a short number, and if the operator permits, can be an alphanumeric.
- Supports interactivity, allowing the use of multiple services within a single code.
- Direct connection via SMPP operators.
- Increased reliability, better availability and faster delivery.
- Does not allow spam.
- Allows tracking of sent messages.
Disadvantages:
- Some campaigns must be pre-approved by the carriers.
- Increased costs.
- More time set up.