The SMS as a business tool is on the rise, with growth exceeding 4%, so marketing platforms come in it an alternative to create an effective channel with customers, employees and contacts by sending SMS mobile.
Sending SMS mobile provides immediacy, which gives advantage to other communication channels such as emails or calls; that while the companies still use, they are increasingly rare and are being displaced by SMS campaigns.
Advantages of this tool:
- Effectiveness of the campaign completely different to what happens with email marketing campaigns, bulk SMS sending companies have more opportunity to be received and read by users.
Currently 95% of mobile SMS are received, and all mobile devices are able to receive text messaging.
- Independence: through SMS marketing platforms of companies, the decision on how and when such a campaign is started is in your hands. Useful solutions for all stages have and do not need to download apps or read QR codes to achieve effectiveness.
- Advanced Features: Although SMS has a limitation of 160 characters per message, the companies exploit the capabilities of smart phones to compensate for this limitation. The inclusion of a URL that takes the user to landing pages or websites optimized mobile versions to exercise their functions, buy and even gather information.
- Statistics and analytical: the SMS marketing allows the company to meet a series of data that are useful to measure the effectiveness of their campaigns with topics such as: the number of people who received it, clicks on the landing pages, the geolocation of the user upon receiving the message, among others.
- Competitive advantage: using technology more effective communication with users is achieved, which offers advantages over the competition.
- Accessibility and integration: for the company are very convenient current platforms, allowing access to manage campaigns, data bases and reports from any Internet device.
Source: http://goo.gl/CO51UX