SMS services might be one of the most valid techniques a company can use on 21 century. Some people think that SMS are fading away, but are varied the brands and business that are using SMS for mobile marketing. If you have a company or you want to have one, then keep reading and consider this for your strategy:
1. Musical industry.
This is a perfect tool for musicians not so known or even knew musicians constructing a fan base for their next show. Another idea for the music industry is to create more engagement with the fans. Invitations like: “Subscribe to our fanpage”, “Follow us on Instagram”, “Fill this poll and you’ll have the chance to win 2 tickets to our next concert”. There are so many ideas.
2. Transportation apps.
It’s time to take a look on this market, sending an SMS is a good method to attract drivers or passengers. Or both! You can send interesting news about your app, actualizations, discounts, alliances with other brands. Whether you are starting or you are already consolidated in the market.
3. Movies/Cinema.
A movie is about to release? There you go, an opportunity to have more people in the premiere, to have new people visiting your cinema and maybe wanting to return the next weekend. The film wins and the theater too. How? You can offer a 2×1 promotion or a % discount if the person received the SMS. In this way, the person who received the text message would have to think twice before declining the invitation.
4. Small business of food.
You taste that? It is the taste of success if you get to use SMS as a part of your marketing mix. For small business sometimes it is more difficult to see clients on their tables and it becomes worst if you’re a new one on the block. Send a text message to the people living in the community and in the city so they can come to your place. Finally, maybe you can include family and friends in the call to action.
5. Blogs.
New subscribers are a hard bone to crack. With a direct text message with the link of your blog or your social profiles you may gain new fans/followers. In this case there is no promo-discount, but who knows, you can giveaway something interesting from your work business. And if your content is attractive enough and relevant to your target, then you already have a couple of them for sure.
Last but not least, if you are thinking about text messages as part of your marketing plan have in mind the relevance, the good news, and gifts that your clients or potential ones want to receive from you.
In conclusion, you can be whatever kind of business: paper news, magazines, movie industry, singers, apps, to succeed with SMS strategy. You just have to make a good plan to win the lottery with some engaged clients.
What is your business? Comment.
