Text messages continues being an effective way for direct communication on cellphones. Their level of reception, coverage and receptivity ensures an immediate uptake of the announcement. You can not only use it as a main instrument and leading to start your campaign, you can also give them other effective uses that influence rapidly in the sector which you want to attract.
SMS can complement other advertising media that use innovative applications thanks to smartphones advantages. These are the optional uses:
- Increase your online shop sales: when the company owns and manages a webpage where the customer enters and sees their offers whenever they want to or is looking for a specific good, they know that there they will find it, especially if the section is well rated. Now, when that website provider wish to venture into new plans, offers and news you can make it known directly to your regular customers, thanks to the loyalty plans just by sending them a SMS. In those text message, as well as its promotions or discounts, it will complement it by inserting the link to the online shop to facilitate the search for the customer, since they will directly enter the place that you indicate on the web.
- Keeping consumer attention: being a regular buyer of your shop, you can send a SMSwith new offers and plans even more attractive to acquire a complementary article. Knowing your preferences you can also offer other options to increase your sales.
- As a way to persuade: sometimes the customer is looking for alternatives before making a choice and realize the purchase. They can have doubts about costs, benefits or quality of the product. It is here where through a SMS, you can change their mind.
- Closing sales: through this mean, you have an active and immediate feedback to clear doubts, to reach an agreement as to the price to be paid, as well as the place of delivery. You can send the data where the purchase money will be transferred and confirm when it becomes effective.
- Create a closer link: to be a tool at the fingertips of every user, since even the simplest device has text messaging, providing greater ease in establishing a close communication and a more personal relationship. Thus the user will feel more empathy and more confidence when making their purchases. You know you won’t have any problems at the time of shipment or with the quality of the product.
Once your allies are identified you can, with a suitable frequency for not exhaust it, continue offering your merchandise to increase your profit levels. Remember that the main target will be always keep a good capital to ensure your investment, as well as the expansion of your business.
