Every day there are more companies that devote their efforts to use marketing campaigns to send SMS and to establish by doing this an effective communication channel among customers and their employees.
The offer of mobile solutions is wide and the choice of what is the best for each company will depend on the nature of it and its characteristics.
In the case of banking, this is a market that seeks to differentiate and see the SMS as the ideal care of their end customers channel.
Why do companies prefer SMS against other even more innovative tools? The answer is not that simple, and here the reasons:
- It has changed its use: The ways of how people will use technology and communications has changed substantially in recent years. While sending SMS for personal use it is something that is becoming increasingly deprecated, its usefulness in business on the other hand is growing and not expected to slow down soon. The SMS is now the ultimate marketing tool.
- The easiest and most direct way to reach users is through the cell phone, as this leads him always.
- Security: The SMS provides greater security and protection for their communications. Compared to a communication tool that uses the Internet as a way, text messaging is even safer.
- Universality: Every phone has the ability to receive text messaging, ensuring a high probability that the user receives the message. However, not everyone have access to a smartphone, so rely on sending SMS to communicate.
- Greater impact: Experts say that 90% of the time, users open the SMS in the first three minutes of receipt.
- Less invasive: Users believe as an annoying act, the appearance of advertising in many courier tools, that’s why SMS is a good solution because it has no advertising.
Source: http://goo.gl/p6jDj5
