In recent years people have changed the way they communicate with each other, especially through the use of mobile phones. Even though we thought that SMS would apparently disappear, this is not the reality, as SMS traffic has begun to increase in a sustained way through the use of A2P SMS (Application to Person). There is a lot of potential for growth in emerging markets such as Latin-America where the digital and mobile services have expanded lately.
According to recent research, the number of mobile phones is expected to rise to around 415 million in 2017. This means that the A2P SMS market will increase and companies will have to get ready to show the best products to their clients. So, in order to get good results and find the best way to stay connected with clients, there is nothing better than using A2P SMS.
Currently, several businesses are using A2P SMS (Application to Person) – one way messaging -, but do you really know what´s A2P SMS? Here is the explanation: it is a process of sending mobile messages from an application as a way to communicate with consumers, authenticate users or deliver alerts. it is a one way messaging communication from business applications to personal mobile phones.
Some examples of A2P SMS include banking notifications, alerts, loyalty programs, marketing notifications, online reservation systems, appointment reminders, and among others.
Financial institutions are the largest A2P SMS users because they use as a security measure and fraud prevention or authentication factor.
The best way of using A2P are SMS API integration. This system allows to send a SMS from any program or application. It is a fast, simple and low-cost solution adapted to the needs of companies. it is a perfect tool for business communications no matter where you are located.
As we have seen, the use of A2P SMS as a business communication tool can help boost your company’s growth and development, make you well-known and share with many potential customers of your products and services.
Don’t fall behind! Try it and progress!
