The world is interconnected and companies need to have a channel to communicate with their customers directly, quickly, safely, effectively and economically; and the Corporate SMS or A2P SMS is a tool that provides these facilities.
A2P SMS (also called MT or Corporate SMS) is the use of a SMS platform to send relevant information from an application to a person or group of people.
Corporate SMS helps to services to satisfy the needs of the business sector and to take their processes and their communication to the mobile world. This tool allows the exchange of information between the company and the customer with a secure platform.
Integrating the mobile channel to the communication strategy with customers and partners can improve processes and manage costs more efficiently.
This mobile solution is generally used for the processes such as: credit card alerts for consumers, invitations to events, discounts and promotions, billing notifications, alerts and reminders, SMS marketing, among others.
A2P SMS’s benefits are diverse and include: reducing communication costs, improve handling charges, make more effective direct marketing campaigns (SMS marketing), and allow companies to determine the segmentation of their audience.
Corporate SMS can be used with various connection methods: Schedule the delivery of bulk messaging via SFTP or an application connected to the database client, interactive (two-way) messaging, message delivery via HTTP (Web service), and even sending SMS through emails.
The difference between Corporate SMS (A2P SMS) and Interactive SMS is that the latter requires that the interaction starts from an end user. The user sends an SMS to the application or platform company, and consequently a response is generated to the user (A2P SMS).
Source: http://goo.gl/bDmK6n