{"id":7341,"date":"2026-01-12T10:59:34","date_gmt":"2026-01-12T14:59:34","guid":{"rendered":"https:\/\/www.tedexis.com\/?p=7341"},"modified":"2026-01-12T11:03:01","modified_gmt":"2026-01-12T15:03:01","slug":"como-implementar-el-sms-marketing-desde-cero-en-tu-negocio-paso-a-paso","status":"publish","type":"post","link":"https:\/\/www.tedexis.com\/en\/blog\/como-implementar-el-sms-marketing-desde-cero-en-tu-negocio-paso-a-paso\/","title":{"rendered":"C\u00f3mo implementar el SMS marketing desde cero en tu negocio paso a paso"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7341\" class=\"elementor elementor-7341\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8a5a79 e-flex e-con-boxed e-con e-parent\" data-id=\"e8a5a79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5002177 elementor-widget elementor-widget-image\" data-id=\"5002177\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"356\" src=\"https:\/\/www.tedexis.com\/wp-content\/uploads\/2026\/01\/Gemini_Generated_Image_ww01mhww01mhww01.png\" class=\"attachment-large size-large wp-image-7342\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8553f8 elementor-widget elementor-widget-text-editor\" data-id=\"a8553f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Hay un momento espec\u00edfico en el crecimiento de un negocio en el que las estrategias tradicionales de marketing dejan de ser suficientes para seguir atrayendo a los clientes. Los emails empiezan a perder apertura, las redes sociales dejan de tener visibilidad, y el tr\u00e1fico pago se encarece cada vez m\u00e1s. Es justo ah\u00ed donde muchas marcas comienzan a ver m\u00e1s all\u00e1 y a preguntarse c\u00f3mo llegar a sus clientes de forma directa, inmediata y sin depender de algoritmos cambiantes.<\/span><\/p><p><span style=\"font-weight: 400\">Este es un punto de inflexi\u00f3n que suele resolverse con una pregunta clave: \u00bfestamos realmente aprovechando todos los canales que nuestros clientes s\u00ed leen?<\/span><\/p><p><span style=\"font-weight: 400\">El SMS marketing no es nuevo, pero en los \u00faltimos a\u00f1os se ha convertido en uno de los canales con mejor desempe\u00f1o, cuando se implementa de forma estrat\u00e9gica. Con una tasa de apertura de m\u00e1s del 80%, entregabilidad casi inmediata y una capacidad \u00fanica para hacer que los clientes accionen en tiempo real, lo convierten en una herramienta poderosa para negocios de cualquier tama\u00f1o.<\/span><\/p><p><span style=\"font-weight: 400\">Sin embargo, implementar SMS marketing desde cero no consiste simplemente en enviar mensajes masivos. Como cualquier otro canal, requiere de estrategia, cumplir los normativos dependiendo de la regi\u00f3n y una tecnolog\u00eda que permita automatizar, segmentar y medir resultados.<\/span><\/p><p><span style=\"font-weight: 400\">En este art\u00edculo, te explicamos a detalle c\u00f3mo construir un sistema de SMS marketing s\u00f3lido desde el inicio, evitando errores comunes y sentar las bases para un crecimiento sostenible.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-412ea51 e-flex e-con-boxed e-con e-parent\" data-id=\"412ea51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba385ca elementor-widget elementor-widget-heading\" data-id=\"ba385ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es realmente el SMS marketing y por qu\u00e9 funciona?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8b1a11 elementor-widget elementor-widget-text-editor\" data-id=\"c8b1a11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">El SMS marketing es una estrategia de comunicaci\u00f3n directa que utiliza mensajes de texto para enviar informaci\u00f3n relevante, promociones, recordatorios y notificaciones a personas que han dado su consentimiento expl\u00edcito para recibirlos.<\/span><\/p><p><span style=\"font-weight: 400\">Lo que hace que este canal <\/span><a href=\"https:\/\/www.tedexis.com\/en\/blog\/es-realmente-efectivo-el-sms-marketing\/\"><span style=\"font-weight: 400\">funcione<\/span><\/a><span style=\"font-weight: 400\"> no es la tecnolog\u00eda en s\u00ed, sino el contexto. El tel\u00e9fono m\u00f3vil es un dispositivo personal, siempre activo y casi imposible de ignorar. A diferencia de otros canales, el SMS no compite con decenas de est\u00edmulos visuales ni depende de filtros algor\u00edtmicos para llegar a la bandeja de entrada.<\/span><\/p><p><span style=\"font-weight: 400\">Desde el punto de vista del negocio, el SMS destaca por tres razones principales:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Llega en segundos<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Se lee casi de inmediato<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Genera acci\u00f3n cuando el mensaje es relevante<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Pero esta efectividad solo se mantiene cuando el canal se respeta. Por eso, implementar SMS marketing desde cero implica dise\u00f1arlo como un sistema, no como una t\u00e1ctica aislada.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e410374 elementor-widget elementor-widget-heading\" data-id=\"e410374\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Los tres pilares para implementar SMS marketing desde cero<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-690d143 elementor-widget elementor-widget-text-editor\" data-id=\"690d143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">El SMS marketing es un ecosistema basado en tres pilares fundamentales. Si uno falla, el sistema completo se resiente. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df78cab elementor-widget elementor-widget-heading\" data-id=\"df78cab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pilar 1: la estrategia<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18e1c15 elementor-widget elementor-widget-text-editor\" data-id=\"18e1c15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Antes de pensar en plataformas o mensajes, es necesario definir el rol del SMS dentro del negocio. El error m\u00e1s com\u00fan es usarlo solo para promociones sin una l\u00f3gica clara.<\/span><\/p><p><span style=\"font-weight: 400\">La estrategia responde a preguntas como:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Para qu\u00e9 vamos a usar el SMS<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A qui\u00e9n le vamos a escribir<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">En qu\u00e9 momentos del journey del cliente<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Con qu\u00e9 frecuencia<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Sin esta base, el canal no te servir\u00e1 para cumplir con tus objetivos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c283b elementor-widget elementor-widget-heading\" data-id=\"18c283b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pilar 2: cumplimiento y permisos<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-641440c elementor-widget elementor-widget-text-editor\" data-id=\"641440c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">El SMS es un canal de permiso. No se negocia. No se improvisa. Sin consentimiento expl\u00edcito, no hay estrategia sostenible.<\/span><\/p><p><span style=\"font-weight: 400\">Implementar correctamente el opt-in y el opt-out no solo evita sanciones legales, tambi\u00e9n protege la reputaci\u00f3n de la marca y la calidad de la base de datos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b57c9d9 elementor-widget elementor-widget-heading\" data-id=\"b57c9d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pilar 3: tecnolog\u00eda y automatizaci\u00f3n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb69345 elementor-widget elementor-widget-text-editor\" data-id=\"fb69345\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">La plataforma de SMS es el motor del sistema. Desde all\u00ed se gestionan env\u00edos, automatizaciones, segmentaciones y m\u00e9tricas. Una mala elecci\u00f3n limita el crecimiento desde el primer d\u00eda.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b4b75a elementor-widget elementor-widget-heading\" data-id=\"9b4b75a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo definir una estrategia b\u00e1sica de SMS marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-405ea73 elementor-widget elementor-widget-heading\" data-id=\"405ea73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Establece objetivos claros<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16a723e elementor-widget elementor-widget-text-editor\" data-id=\"16a723e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Todo sistema de SMS marketing debe responder a uno o dos objetivos principales. Intentar cubrir todo desde el inicio suele generar ruido y desgaste.<\/span><\/p><p><span style=\"font-weight: 400\">Algunos objetivos habituales son:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Aumentar ventas directas<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Recuperar carritos abandonados<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Reducir ausencias a citas<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Fidelizar clientes recurrentes<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Obtener feedback o rese\u00f1as<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Cada objetivo requiere mensajes, timing y <\/span><a href=\"https:\/\/www.tedexis.com\/en\/blog\/optimiza-sms-masivos-midiendo-tus-kpi\/\"><span style=\"font-weight: 400\">m\u00e9tricas<\/span><\/a><span style=\"font-weight: 400\"> distintas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a17ea57 elementor-widget elementor-widget-heading\" data-id=\"a17ea57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Definir el p\u00fablico y los segmentos<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afe5769 elementor-widget elementor-widget-text-editor\" data-id=\"afe5769\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">No todos los contactos deben recibir el mismo mensaje. Desde el inicio conviene clasificar la base en grupos b\u00e1sicos:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Clientes activos<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Leads que a\u00fan no compran<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ex clientes o inactivos<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Clientes frecuentes o VIP<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Esta <\/span><a href=\"https:\/\/www.tedexis.com\/en\/blog\/guia-de-segmentacion-para-sms-marketing\/\"><span style=\"font-weight: 400\">segmentaci\u00f3n<\/span><\/a><span style=\"font-weight: 400\"> inicial se vuelve m\u00e1s sofisticada con el tiempo, pero empezar con esta l\u00f3gica evita env\u00edos masivos irrelevantes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ce6a08 elementor-widget elementor-widget-heading\" data-id=\"4ce6a08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Dise\u00f1ar una propuesta de valor para suscribirse<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa3c6a9 elementor-widget elementor-widget-text-editor\" data-id=\"aa3c6a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Nadie se suscribe a un canal solo porque s\u00ed. El SMS debe ofrecer un beneficio claro desde el primer contacto.<\/span><\/p><p><span style=\"font-weight: 400\">Algunas propuestas de valor efectivas son:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Descuento de bienvenida<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Acceso anticipado a lanzamientos<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Seguimiento de pedidos<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Recordatorios personalizados<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Contenido exclusivo<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4479994 elementor-widget elementor-widget-heading\" data-id=\"4479994\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cumplimiento legal y gesti\u00f3n correcta del consentimiento<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4e9d2f elementor-widget elementor-widget-heading\" data-id=\"c4e9d2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 significa opt-in en SMS marketing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d06730 elementor-widget elementor-widget-text-editor\" data-id=\"8d06730\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">El <\/span><a href=\"https:\/\/ipp.cl\/marketing\/que-es-opt-in\/\"><span style=\"font-weight: 400\">opt-in<\/span><\/a><span style=\"font-weight: 400\"> es el consentimiento expl\u00edcito del usuario para recibir mensajes. Debe ser claro, verificable y voluntario.<\/span><\/p><p><span style=\"font-weight: 400\">Las formas m\u00e1s comunes de obtenerlo son:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Checkbox en formularios web<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Casilla de aceptaci\u00f3n en checkout<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Palabras clave enviadas por SMS<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Formularios f\u00edsicos con validaci\u00f3n posterior<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400\">El consentimiento nunca debe asumirse.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f62d60 elementor-widget elementor-widget-heading\" data-id=\"3f62d60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo implementar el opt-out correctamente<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71545ff elementor-widget elementor-widget-text-editor\" data-id=\"71545ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Cada mensaje debe incluir:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">El nombre del negocio<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Una instrucci\u00f3n clara para darse de baja<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Por ejemplo: \u201cResponde STOP para dejar de recibir mensajes\u201d.<\/span><\/p><p><span style=\"font-weight: 400\">La baja debe procesarse de forma inmediata y autom\u00e1tica. Ignorar esto da\u00f1a la reputaci\u00f3n del n\u00famero y aumenta el riesgo de bloqueo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b613ce elementor-widget elementor-widget-heading\" data-id=\"3b613ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Elecci\u00f3n de la plataforma y configuraci\u00f3n t\u00e9cnica<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57ef199 elementor-widget elementor-widget-text-editor\" data-id=\"57ef199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">La plataforma de SMS marketing que uses define hasta d\u00f3nde puede crecer la estrategia. No todas ofrecen las mismas capacidades.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a411147 elementor-widget elementor-widget-heading\" data-id=\"a411147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Funcionalidades m\u00ednimas que debe tener una plataforma<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a0d070 elementor-widget elementor-widget-text-editor\" data-id=\"7a0d070\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><b>Funcionalidad<\/b><\/p><\/td><td><p><b>Por qu\u00e9 es clave<\/b><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Env\u00edos masivos<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Permite campa\u00f1as segmentadas<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Automatizaciones<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Reduce trabajo manual<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Segmentaci\u00f3n din\u00e1mica<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Mensajes relevantes<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Reportes detallados<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Optimizaci\u00f3n continua<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Integraci\u00f3n con CRM<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Datos centralizados<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6a2485 elementor-widget elementor-widget-heading\" data-id=\"f6a2485\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Tipos de remitente SMS<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b9f7b elementor-widget elementor-widget-text-editor\" data-id=\"f2b9f7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Dependiendo del pa\u00eds y volumen, se puede usar:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">N\u00famero largo<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Short code<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">N\u00famero empresarial<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Cada opci\u00f3n tiene ventajas y limitaciones que deben evaluarse seg\u00fan el modelo de negocio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9927bc elementor-widget elementor-widget-heading\" data-id=\"f9927bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Construcci\u00f3n y segmentaci\u00f3n de la base de datos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c11377 elementor-widget elementor-widget-text-editor\" data-id=\"2c11377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Una base de datos saludable es m\u00e1s importante que una base grande.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-594f62d elementor-widget elementor-widget-heading\" data-id=\"594f62d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Puntos de alta recomendados<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdf19fd elementor-widget elementor-widget-text-editor\" data-id=\"bdf19fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Formularios web con consentimiento expl\u00edcito<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Campa\u00f1as en redes sociales<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">QR en tiendas f\u00edsicas<\/span><\/li><li style=\"font-weight: 400\">Email marketing como canal complementario<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fe9d1f elementor-widget elementor-widget-heading\" data-id=\"1fe9d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Datos m\u00ednimos para segmentar<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7ff82c elementor-widget elementor-widget-text-editor\" data-id=\"a7ff82c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Desde el inicio conviene recopilar:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nombre<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Historial de compra<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Preferencias declaradas<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nivel de interacci\u00f3n<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Con el tiempo, estos datos permiten automatizaciones m\u00e1s inteligentes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f43be6a elementor-widget elementor-widget-heading\" data-id=\"f43be6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Flujos y mensajes esenciales para empezar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2971b9 elementor-widget elementor-widget-heading\" data-id=\"d2971b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Flujos b\u00e1sicos de SMS marketing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5f235d elementor-widget elementor-widget-text-editor\" data-id=\"a5f235d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><b>Flujo<\/b><\/p><\/td><td><p><b>Objetivo<\/b><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Bienvenida<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Activar relaci\u00f3n<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Recordatorios<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Reducir olvidos<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Post-compra<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Fidelizar<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Reactivaci\u00f3n<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Recuperar inactivos<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-402ca97 elementor-widget elementor-widget-heading\" data-id=\"402ca97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Principios para escribir mensajes efectivos<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59fd2fd elementor-widget elementor-widget-text-editor\" data-id=\"59fd2fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Un SMS efectivo cumple siempre con:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Claridad<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Personalizaci\u00f3n<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Un solo CTA<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Valor inmediato<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Menos es m\u00e1s. Cada palabra cuenta.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8b042c elementor-widget elementor-widget-heading\" data-id=\"e8b042c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Frecuencia, pruebas y optimizaci\u00f3n continua<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b94c59 elementor-widget elementor-widget-text-editor\" data-id=\"4b94c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">La frecuencia ideal no es universal. Depende del negocio, del segmento y del tipo de mensaje.<\/span><\/p><p><span style=\"font-weight: 400\">Como referencia inicial, recomendamos:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">2 a 4 mensajes mensuales por segmento<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Luego, los datos mandan.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86ed35a elementor-widget elementor-widget-heading\" data-id=\"86ed35a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">M\u00e9tricas clave a medir<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b45a207 elementor-widget elementor-widget-text-editor\" data-id=\"b45a207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><b>M\u00e9trica<\/b><\/p><\/td><td><p><b>Qu\u00e9 indica<\/b><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Tasa de entrega<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Salud del n\u00famero<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">CTR<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Relevancia del mensaje<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Conversi\u00f3n<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Impacto en negocio<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Tasa de baja<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Saturaci\u00f3n<\/span><\/p><\/td><\/tr><\/tbody><\/table><p><span style=\"font-weight: 400\">Las pruebas A\/B deben formar parte del proceso desde el inicio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ace0e73 elementor-widget elementor-widget-heading\" data-id=\"ace0e73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El SMS como parte de un sistema omnicanal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c83d55 elementor-widget elementor-widget-text-editor\" data-id=\"7c83d55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">El SMS no debe competir con email o WhatsApp, sino complementarlos.<\/span><\/p><p><span style=\"font-weight: 400\">En nuestra experiencia, el mejor rendimiento se logra cuando:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">El SMS se usa para momentos cr\u00edticos<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">El email educa y nutre<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Otros canales amplifican el mensaje<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Este enfoque evita saturar al usuario y maximiza la efectividad de cada canal.<\/span><\/p><p><span style=\"font-weight: 400\">Implementar SMS marketing desde cero no es una cuesti\u00f3n de enviar mensajes, sino de construir un sistema inteligente de comunicaci\u00f3n directa. Cuando se trabaja con objetivos claros, consentimiento bien gestionado y tecnolog\u00eda adecuada, el SMS se convierte en uno de los canales m\u00e1s rentables y predecibles del ecosistema digital.<\/span><\/p><p><span style=\"font-weight: 400\">En Tedexis entendemos el SMS marketing como un activo estrat\u00e9gico, no como una t\u00e1ctica aislada. Por eso dise\u00f1amos soluciones que integran datos, automatizaci\u00f3n y cumplimiento para que cada mensaje tenga un prop\u00f3sito claro y medible.<\/span><\/p><p><span style=\"font-weight: 400\">Si tu negocio est\u00e1 listo para transformar el SMS en un canal de crecimiento real, este es el momento de hacerlo con una base s\u00f3lida y una visi\u00f3n a largo plazo. Cont\u00e1ctanos en: <\/span><a href=\"mailto:info@tedexis.com\"><span style=\"font-weight: 400\">info@tedexis.com<\/span><\/a><span style=\"font-weight: 400\">. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Hay un momento espec\u00edfico en el crecimiento de un negocio en el que las estrategias tradicionales de marketing dejan de [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":7342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16],"tags":[404,138,638,438,639,641,644,642,640,643],"class_list":["post-7341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-automatizacion-sms","tag-campanas-sms","tag-como-implementar-sms-marketing","tag-envio-sms-masivo","tag-estrategia-sms-marketing","tag-marketing-sms-para-negocios","tag-opt-in-opt-out-sms","tag-plataforma-de-sms-marketing","tag-sms-marketing-desde-cero","tag-sms-marketing-para-empresas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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