{"id":7230,"date":"2025-10-27T08:10:00","date_gmt":"2025-10-27T12:10:00","guid":{"rendered":"https:\/\/www.tedexis.com\/?p=7230"},"modified":"2025-10-24T12:54:24","modified_gmt":"2025-10-24T16:54:24","slug":"errores-que-debes-evitar-en-tus-campanas-de-sms-marketing","status":"publish","type":"post","link":"https:\/\/www.tedexis.com\/en\/blog\/errores-que-debes-evitar-en-tus-campanas-de-sms-marketing\/","title":{"rendered":"Errores que debes evitar en tus campa\u00f1as de SMS marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7230\" class=\"elementor elementor-7230\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf0f59 e-flex e-con-boxed e-con e-parent\" data-id=\"3bf0f59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8c5711 elementor-widget elementor-widget-image\" data-id=\"e8c5711\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/www.tedexis.com\/wp-content\/uploads\/2025\/10\/TEDEXSOCT-1.png\" class=\"attachment-large size-large wp-image-7231\" alt=\"errores marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-311c72b elementor-widget elementor-widget-text-editor\" data-id=\"311c72b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Las notificaciones inundan cada pantalla, un mensaje de texto sigue siendo uno de los canales m\u00e1s directos y personales para comunicarse con un cliente. Pero precisamente por su poder e inmediatez, el SMS marketing requiere cuidado, planificaci\u00f3n, estrategia y respeto.<\/span><\/p><p><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">En Tedexis, hemos visto de primera mano c\u00f3mo una campa\u00f1a de SMS bien ejecutada puede fortalecer relaciones, generar conversiones y fidelizar clientes. Sin embargo, tambi\u00e9n hemos visto lo contrario: marcas que por peque\u00f1os descuidos, como no pedir consentimiento o abusar del env\u00edo de mensajes, terminan perdiendo credibilidad y confianza.<\/span><\/p><p><span style=\"font-weight: 400\">Este art\u00edculo busca evitar que eso te ocurra. Vamos a explicarte cu\u00e1les son los errores m\u00e1s comunes en las campa\u00f1as de SMS, por qu\u00e9 pueden poner en riesgo tus resultados y qu\u00e9 pr\u00e1cticas seguir para que cada mensaje enviado realmente sume a tu estrategia de marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-792438e elementor-widget elementor-widget-heading\" data-id=\"792438e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Falta de consentimiento expl\u00edcito<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2726bcc elementor-widget elementor-widget-text-editor\" data-id=\"2726bcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Uno de los errores m\u00e1s graves y, lamentablemente, m\u00e1s comunes es enviar mensajes sin autorizaci\u00f3n previa del usuario. Este fallo no solo da\u00f1a la imagen de la marca, sino que tambi\u00e9n puede tener consecuencias legales seg\u00fan las normativas de protecci\u00f3n de datos, como el Reglamento General de Protecci\u00f3n de Datos (<\/span><a href=\"https:\/\/www.powerdata.es\/gdpr-proteccion-datos#:~:text=El%20Reglamento%20General%20de%20Protecci%C3%B3n%20de%20Datos%20(GDPR)%20(Reglamento,la%20Uni%C3%B3n%20Europea%20(UE).\"><span style=\"font-weight: 400\">RGPD<\/span><\/a><span style=\"font-weight: 400\">) en Europa o la Ley de Protecci\u00f3n de Datos Personales en Latinoam\u00e9rica.<\/span><\/p><p><b>Por qu\u00e9 evitarlo:<\/b><b><br \/><\/b><span style=\"font-weight: 400\">Cuando una persona recibe un mensaje sin haber dado su consentimiento, lo percibe como invasivo. En lugar de generar inter\u00e9s, despierta rechazo. Y un solo mensaje mal enviado puede bastar para que el usuario bloquee tu n\u00famero o hable mal de tu marca.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-738968e elementor-widget elementor-widget-heading\" data-id=\"738968e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 hacer:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-998f065 elementor-widget elementor-widget-text-editor\" data-id=\"998f065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Implementa formularios o checkboxes de consentimiento expl\u00edcito.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Guarda registro de cu\u00e1ndo y c\u00f3mo el usuario autoriz\u00f3 los env\u00edos.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Incluye siempre una opci\u00f3n clara para darse de baja.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2534739 elementor-widget elementor-widget-heading\" data-id=\"2534739\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ejemplo correcto:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd591ec elementor-widget elementor-widget-text-editor\" data-id=\"dd591ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">\u201c\u00bfDeseas recibir promociones exclusivas por SMS? Marca esta casilla para mantenerte al d\u00eda.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ab978c elementor-widget elementor-widget-heading\" data-id=\"9ab978c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Mensajes largos, confusos o poco claros<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-404f3d9 elementor-widget elementor-widget-text-editor\" data-id=\"404f3d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">En SMS marketing, <\/span><b>menos es m\u00e1s<\/b><span style=\"font-weight: 400\">. Un <\/span><a href=\"https:\/\/www.tedexis.com\/blog\/guia-de-mensajes-efectivos-para-aumentar-las-ventas-con-sms-marketing\/\"><span style=\"font-weight: 400\">mensaje<\/span><\/a><span style=\"font-weight: 400\"> ideal no supera los 160 caracteres. No se trata solo de limitar el espacio, sino de aprovecharlo para transmitir una idea clara y atractiva.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b2f819 elementor-widget elementor-widget-heading\" data-id=\"9b2f819\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Por qu\u00e9 evitarlo:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40c4093 elementor-widget elementor-widget-text-editor\" data-id=\"40c4093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Los textos largos o mal estructurados pierden efectividad. Los usuarios no quieren descifrar tu mensaje, quieren entenderlo al instante.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5d96a7 elementor-widget elementor-widget-heading\" data-id=\"e5d96a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Errores frecuentes:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a89b741 elementor-widget elementor-widget-text-editor\" data-id=\"a89b741\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><b>Error<\/b><\/p><\/td><td><p><b>Consecuencia<\/b><\/p><\/td><td><p><b>Alternativa<\/b><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Usar tecnicismos o jerga interna<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">El cliente no comprende el mensaje<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Habla en lenguaje simple y directo<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Enviar textos con demasiada informaci\u00f3n<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">El usuario se distrae o ignora el mensaje<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Prioriza un solo objetivo por SMS<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">No incluir una llamada a la acci\u00f3n (<\/span><a href=\"https:\/\/www.tedexis.com\/blog\/ctas-efectivos-en-sms-para-disparar-tus-ventas\/\"><span style=\"font-weight: 400\">CTA<\/span><\/a><span style=\"font-weight: 400\">)<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Se pierde la oportunidad de conversi\u00f3n<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Cierra siempre con una acci\u00f3n clara<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a07a7a elementor-widget elementor-widget-heading\" data-id=\"9a07a7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ejemplo correcto<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d828d3d elementor-widget elementor-widget-text-editor\" data-id=\"d828d3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">\u201cTu pedido est\u00e1 listo. Ret\u00edralo hoy y recibe 10% de descuento adicional. Ver m\u00e1s: [enlace]\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf431ff elementor-widget elementor-widget-heading\" data-id=\"bf431ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Enviar mensajes a bases de datos desactualizadas o no segmentadas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-072feb7 elementor-widget elementor-widget-text-editor\" data-id=\"072feb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Nada genera m\u00e1s desperdicio que enviar un mensaje a quien no lo necesita o ya no est\u00e1 interesado. La segmentaci\u00f3n es la clave de toda estrategia efectiva de marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c5d62 elementor-widget elementor-widget-heading\" data-id=\"33c5d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Por qu\u00e9 evitarlo:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13f9c0c elementor-widget elementor-widget-text-editor\" data-id=\"13f9c0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Enviar mensajes a contactos err\u00f3neos, duplicados o desinteresados disminuye la tasa de apertura y aumenta los costos. Adem\u00e1s, da la impresi\u00f3n de que la marca no conoce a su p\u00fablico.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-688b1a4 elementor-widget elementor-widget-heading\" data-id=\"688b1a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 hacer:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5cc8b1 elementor-widget elementor-widget-text-editor\" data-id=\"f5cc8b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Limpia tu base de datos peri\u00f3dicamente.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Segmenta por comportamiento, ubicaci\u00f3n o etapa del cliente.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li><span style=\"font-weight: 400\">Utiliza plataformas que validen los n\u00fameros antes de enviar.<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20e4cf7 elementor-widget elementor-widget-heading\" data-id=\"20e4cf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ejemplo de segmentaci\u00f3n efectiva:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ecef51 elementor-widget elementor-widget-text-editor\" data-id=\"5ecef51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><b>Tipo de cliente<\/b><\/p><\/td><td><p><b>Mensaje sugerido<\/b><\/p><\/td><td><p><b>Objetivo<\/b><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Cliente nuevo<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">\u201cBienvenido a nuestra comunidad. Usa el c\u00f3digo NUEVO10 y ahorra en tu primera compra.\u201d<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Conversi\u00f3n inicial<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Cliente recurrente<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">\u201cGracias por elegirnos. Este fin de semana tienes env\u00edo gratis.\u201d<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Fidelizaci\u00f3n<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Cliente inactivo<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">\u201cTe extra\u00f1amos. Vuelve hoy y recibe un 15% de descuento especial.\u201d<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Reactivaci\u00f3n<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0aa4b1 elementor-widget elementor-widget-heading\" data-id=\"f0aa4b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Enviar demasiados mensajes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5842b elementor-widget elementor-widget-text-editor\" data-id=\"4e5842b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Un SMS es una interrupci\u00f3n directa. Si abusas de este canal, los clientes lo perciben como acoso.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73f3b43 elementor-widget elementor-widget-heading\" data-id=\"73f3b43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Por qu\u00e9 evitarlo:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aecc112 elementor-widget elementor-widget-text-editor\" data-id=\"aecc112\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Enviar mensajes constantemente satura al receptor y provoca altas tasas de baja. En cambio, los mensajes oportunos fortalecen la relaci\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01114fb elementor-widget elementor-widget-heading\" data-id=\"01114fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 hacer:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d6481e elementor-widget elementor-widget-text-editor\" data-id=\"5d6481e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Define una frecuencia razonable: m\u00e1ximo 2 o 3 SMS por semana.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Prioriza mensajes realmente relevantes.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Evita horarios inapropiados (muy temprano o muy tarde).<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e56a0e elementor-widget elementor-widget-heading\" data-id=\"2e56a0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ejemplo de buena pr\u00e1ctica:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41de206 elementor-widget elementor-widget-text-editor\" data-id=\"41de206\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">\u201cEste viernes a las 5 p.m. comienza nuestra venta privada. Solo por 24 horas. \u00a1Activa tu descuento aqu\u00ed!\u201d<\/span><\/p><p><span style=\"font-weight: 400\">El cliente percibe el mensaje como exclusivo, no invasivo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-440cde5 elementor-widget elementor-widget-heading\" data-id=\"440cde5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. No incluir opciones claras para darse de baja<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fdc18e elementor-widget elementor-widget-text-editor\" data-id=\"7fdc18e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">La transparencia tambi\u00e9n construye confianza. Dar la opci\u00f3n de <\/span><b>opt-out<\/b><span style=\"font-weight: 400\"> no significa perder clientes, sino demostrar respeto.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e6a360 elementor-widget elementor-widget-heading\" data-id=\"6e6a360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Por qu\u00e9 evitarlo:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4dec7e elementor-widget elementor-widget-text-editor\" data-id=\"e4dec7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">No ofrecer esta posibilidad puede generar quejas, reportes o sanciones. Adem\u00e1s, los usuarios valoran la libertad de decidir.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8127f61 elementor-widget elementor-widget-heading\" data-id=\"8127f61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 hacer:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dbfd6f elementor-widget elementor-widget-text-editor\" data-id=\"1dbfd6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Incluye frases como:<\/span><\/p><p><span style=\"font-weight: 400\">\u201cPara dejar de recibir SMS, responde SALIR.\u201d<\/span><\/p><p><span style=\"font-weight: 400\">Esto no solo cumple con las normativas, sino que mejora la percepci\u00f3n de tu marca.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a5fe80 elementor-widget elementor-widget-heading\" data-id=\"9a5fe80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ejemplo de estructura recomendada:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff359b elementor-widget elementor-widget-text-editor\" data-id=\"5ff359b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">\u201c[Nombre de la marca]: Tu pedido est\u00e1 en camino. Entrega ma\u00f1ana entre 10:00 y 14:00. Para cancelar futuros mensajes, responde SALIR.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a4d857 elementor-widget elementor-widget-heading\" data-id=\"7a4d857\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. No verificar enlaces ni hacer pruebas previas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb7307e elementor-widget elementor-widget-text-editor\" data-id=\"bb7307e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Enviar un mensaje con un enlace roto o mal escrito puede afectar tanto tu reputaci\u00f3n como tus conversiones.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2ca40c elementor-widget elementor-widget-heading\" data-id=\"b2ca40c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Por qu\u00e9 evitarlo:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae53bc8 elementor-widget elementor-widget-text-editor\" data-id=\"ae53bc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Un enlace incorrecto no solo impide la acci\u00f3n del usuario, sino que transmite desorganizaci\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-747506d elementor-widget elementor-widget-heading\" data-id=\"747506d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 hacer:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8525ee elementor-widget elementor-widget-text-editor\" data-id=\"a8525ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Verifica manualmente todos los enlaces antes de cada env\u00edo.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Realiza <\/span><a href=\"https:\/\/www.tedexis.com\/blog\/pruebas-a-b-mejora-la-conversion-de-tu-sms-marketing\/\"><span style=\"font-weight: 400\">pruebas A\/B<\/span><\/a><span style=\"font-weight: 400\"> para comparar formatos, textos y horarios.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Env\u00eda mensajes de prueba internos antes del lanzamiento oficial.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-074403b elementor-widget elementor-widget-heading\" data-id=\"074403b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ejemplo de prueba A\/B:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e662409 elementor-widget elementor-widget-text-editor\" data-id=\"e662409\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><b>Variable<\/b><\/p><\/td><td><p><b>Versi\u00f3n A<\/b><\/p><\/td><td><p><b>Versi\u00f3n B<\/b><\/p><\/td><td><p><b>Resultado<\/b><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Texto del CTA<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">\u201cCompra ahora\u201d<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">\u201cAprovecha tu descuento\u201d<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">15% m\u00e1s clics con versi\u00f3n B<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Horario de env\u00edo<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">10:00 a.m.<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">7:00 p.m.<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Mayor conversi\u00f3n en la tarde<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Duraci\u00f3n de la oferta<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">24 horas<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">48 horas<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">M\u00e1s urgencia = mejor respuesta<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-029f27c elementor-widget elementor-widget-heading\" data-id=\"029f27c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. No medir resultados ni analizar m\u00e9tricas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c40a7c elementor-widget elementor-widget-text-editor\" data-id=\"4c40a7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Una campa\u00f1a sin seguimiento es como lanzar un mensaje al aire. Los <\/span><a href=\"https:\/\/www.tedexis.com\/blog\/optimiza-sms-masivos-midiendo-tus-kpi\/\"><span style=\"font-weight: 400\">datos<\/span><\/a><span style=\"font-weight: 400\"> son los que permiten aprender, ajustar y mejorar.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca939af elementor-widget elementor-widget-heading\" data-id=\"ca939af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 medir:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec8fc3f elementor-widget elementor-widget-text-editor\" data-id=\"ec8fc3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><b>M\u00e9trica<\/b><\/p><\/td><td><p><b>Qu\u00e9 indica<\/b><\/p><\/td><td><p><b>Por qu\u00e9 importa<\/b><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Tasa de entrega<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Porcentaje de mensajes entregados con \u00e9xito<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Eval\u00faa la calidad de la base de datos<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Tasa de apertura<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Cu\u00e1ntos usuarios leen el SMS<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Mide la relevancia del contenido<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">CTR (Click Through Rate)<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Usuarios que hicieron clic en el enlace<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Indica la efectividad del mensaje<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Tasa de conversi\u00f3n<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Usuarios que completaron la acci\u00f3n deseada<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Refleja el verdadero retorno de la campa\u00f1a<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4c0087 elementor-widget elementor-widget-heading\" data-id=\"f4c0087\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 hacer con estos datos:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e91dc3e elementor-widget elementor-widget-text-editor\" data-id=\"e91dc3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ajustar los horarios de env\u00edo.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Optimizar los textos m\u00e1s efectivos.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Redefinir la segmentaci\u00f3n.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Planificar futuras campa\u00f1as basadas en resultados reales.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400\">En Tedexis, acompa\u00f1amos a nuestros clientes en cada etapa del proceso. Nuestra <\/span><a href=\"https:\/\/www.tedexis.com\/soluciones\/\"><span style=\"font-weight: 400\">plataforma<\/span><\/a><span style=\"font-weight: 400\"> permiten medir m\u00e9tricas en tiempo real y generar reportes autom\u00e1ticos que facilitan la toma de decisiones.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-068e5a3 elementor-widget elementor-widget-heading\" data-id=\"068e5a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. No adaptar el tono al p\u00fablico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f36dc5 elementor-widget elementor-widget-text-editor\" data-id=\"5f36dc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Cada audiencia tiene su propio lenguaje. Lo que funciona con j\u00f3venes no necesariamente conecta con un p\u00fablico corporativo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdbf72d elementor-widget elementor-widget-heading\" data-id=\"cdbf72d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Por qu\u00e9 evitarlo:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8d5c53 elementor-widget elementor-widget-text-editor\" data-id=\"b8d5c53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Un tono inadecuado puede parecer poco profesional o, por el contrario, demasiado fr\u00edo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2e2db elementor-widget elementor-widget-heading\" data-id=\"aa2e2db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 hacer:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-940b710 elementor-widget elementor-widget-text-editor\" data-id=\"940b710\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ajusta el tono al perfil de tu cliente.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mant\u00e9n coherencia entre tus mensajes y la identidad de tu marca.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Evita copiar plantillas gen\u00e9ricas.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b2dbc8 elementor-widget elementor-widget-heading\" data-id=\"7b2dbc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ejemplo:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-854820d elementor-widget elementor-widget-text-editor\" data-id=\"854820d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><b>P\u00fablico<\/b><\/p><\/td><td><p><b>Tono recomendado<\/b><\/p><\/td><td><p><b>Ejemplo de mensaje<\/b><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Corporativo<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Formal y directo<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">\u201cEstimado cliente, su pedido fue enviado. Puede hacer seguimiento aqu\u00ed: [enlace].\u201d<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Joven<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Cercano y din\u00e1mico<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">\u201cTu pedido est\u00e1 listo. \u00bfLo buscas hoy? [enlace]\u201d<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Retail<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Promocional pero claro<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">\u201cSolo por hoy: 20% en toda la tienda. Canjea AQU\u00cd [enlace]\u201d<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-104391d elementor-widget elementor-widget-heading\" data-id=\"104391d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9. No integrar el SMS con otros canales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de2f5ae elementor-widget elementor-widget-text-editor\" data-id=\"de2f5ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Un error frecuente es usar el SMS como un canal aislado. Su verdadero potencial se revela cuando se integra con <\/span><a href=\"https:\/\/www.tedexis.com\/blog\/simplifica-y-potencia-tus-campanas-de-sms-con-tedexis\/\"><span style=\"font-weight: 400\">campa\u00f1as<\/span><\/a><span style=\"font-weight: 400\"> de <\/span><b>email marketing, WhatsApp Business o CRM<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daefc90 elementor-widget elementor-widget-heading\" data-id=\"daefc90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Por qu\u00e9 evitarlo:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8069950 elementor-widget elementor-widget-text-editor\" data-id=\"8069950\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Cada canal tiene su funci\u00f3n, pero cuando trabajan juntos logran una experiencia coherente y fluida para el cliente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3112dde elementor-widget elementor-widget-heading\" data-id=\"3112dde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ejemplo de integraci\u00f3n:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ca1e9d elementor-widget elementor-widget-text-editor\" data-id=\"6ca1e9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><b>Canal<\/b><\/p><\/td><td><p><b>Rol<\/b><\/p><\/td><td><p><b>Ejemplo<\/b><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Email<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Informaci\u00f3n detallada<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">\u201cConoce todos los beneficios de nuestra nueva membres\u00eda.\u201d<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">SMS<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Recordatorio o urgencia<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">\u201cTu membres\u00eda vence hoy. Renu\u00e9vala aqu\u00ed: [enlace].\u201d<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">WhatsApp<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Atenci\u00f3n personalizada<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">\u201cHola, \u00bfte ayudamos con tu renovaci\u00f3n?\u201d<\/span><\/p><\/td><\/tr><\/tbody><\/table><p><span style=\"font-weight: 400\">En Tedexis ofrecemos soluciones omnicanales que permiten integrar tus env\u00edos de SMS con otros medios, asegurando coherencia en cada punto de contacto.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d14764 elementor-widget elementor-widget-heading\" data-id=\"7d14764\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10. No considerar la hora y el contexto de env\u00edo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737796f elementor-widget elementor-widget-text-editor\" data-id=\"737796f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Enviar un SMS a las 7 a.m. o durante la madrugada no solo resulta inc\u00f3modo, sino contraproducente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-377fa06 elementor-widget elementor-widget-heading\" data-id=\"377fa06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Por qu\u00e9 evitarlo:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7532be elementor-widget elementor-widget-text-editor\" data-id=\"b7532be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">El horario afecta directamente la tasa de apertura y la percepci\u00f3n del cliente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-975ff62 elementor-widget elementor-widget-heading\" data-id=\"975ff62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 hacer:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9018b3 elementor-widget elementor-widget-text-editor\" data-id=\"b9018b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Define franjas horarias seg\u00fan tu p\u00fablico.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ten en cuenta los d\u00edas festivos o fines de semana.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Personaliza los env\u00edos con base en la zona horaria del destinatario.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15c2fe8 elementor-widget elementor-widget-heading\" data-id=\"15c2fe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Recomendaci\u00f3n general:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f68579 elementor-widget elementor-widget-text-editor\" data-id=\"3f68579\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><b>Tipo de mensaje<\/b><\/p><\/td><td><p><b>Horario ideal<\/b><\/p><\/td><td><p><b>Frecuencia<\/b><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Promocional<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">10:00 a.m. &#8211; 6:00 p.m.<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">2 veces por semana<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Recordatorio de cita<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">1 d\u00eda antes, entre 9:00 a.m. y 12:00 p.m.<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Seg\u00fan agenda<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Confirmaci\u00f3n de pedido<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Inmediato al evento<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Seg\u00fan necesidad<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd7b8dc elementor-widget elementor-widget-heading\" data-id=\"cd7b8dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El valor de hacerlo bien<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e451fe9 elementor-widget elementor-widget-text-editor\" data-id=\"e451fe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Las campa\u00f1as de SMS siguen siendo una herramienta poderosa para conectar con los clientes. Pero como toda herramienta efectiva, debe usarse con responsabilidad y estrategia.<\/span><\/p><p><span style=\"font-weight: 400\">Evitar errores como no pedir consentimiento, enviar mensajes confusos o no medir resultados puede marcar la diferencia entre una campa\u00f1a exitosa y una que da\u00f1e tu reputaci\u00f3n.<\/span><\/p><p><span style=\"font-weight: 400\">En <\/span><b>Tedexis<\/b><span style=\"font-weight: 400\">, ayudamos a las empresas a dise\u00f1ar y ejecutar campa\u00f1as de <\/span><b>SMS marketing seguras, segmentadas y efectivas<\/b><span style=\"font-weight: 400\">, con herramientas que automatizan procesos, analizan m\u00e9tricas en tiempo real y garantizan cumplimiento normativo.<\/span><\/p><p><span style=\"font-weight: 400\">Si quieres optimizar tus env\u00edos y mejorar la comunicaci\u00f3n con tus clientes, escr\u00edbenos a <\/span><b>info@tedexis.com<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Las notificaciones inundan cada pantalla, un mensaje de texto sigue siendo uno de los canales m\u00e1s directos y personales para [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":7231,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16],"tags":[569,438,566,563,164,157,99,568,564,567,565,71],"class_list":["post-7230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-campanas-efectivas-sms","tag-envio-sms-masivo","tag-errores-comunes-sms-marketing","tag-errores-en-campanas-de-sms","tag-estrategias-de-sms","tag-marketing-b2b","tag-marketing-b2c","tag-mejores-practicas-sms","tag-mensajes-cortos-sms","tag-metricas-sms","tag-optimizacion-campanas-sms","tag-sms-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Errores que debes evitar en tus campa\u00f1as de SMS marketing - Somos Tedexis - Soluciones m\u00f3viles seguras<\/title>\n<meta name=\"description\" content=\"Evita los errores m\u00e1s comunes en campa\u00f1as de SMS y mejora tus resultados con estrategias efectivas, segmentaci\u00f3n y buenas pr\u00e1cticas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tedexis.com\/en\/blog\/errores-que-debes-evitar-en-tus-campanas-de-sms-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Errores que debes evitar en tus campa\u00f1as de SMS marketing - Somos Tedexis - Soluciones m\u00f3viles seguras\" \/>\n<meta property=\"og:description\" content=\"Evita los errores m\u00e1s comunes en campa\u00f1as de SMS y mejora tus resultados con estrategias efectivas, segmentaci\u00f3n y buenas pr\u00e1cticas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tedexis.com\/en\/blog\/errores-que-debes-evitar-en-tus-campanas-de-sms-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Somos Tedexis - 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