{"id":7148,"date":"2025-09-23T09:29:49","date_gmt":"2025-09-23T13:29:49","guid":{"rendered":"https:\/\/www.tedexis.com\/?p=7148"},"modified":"2025-10-24T12:54:28","modified_gmt":"2025-10-24T16:54:28","slug":"3-tipos-de-sms-marketing-que-deberias-usar","status":"publish","type":"post","link":"https:\/\/www.tedexis.com\/en\/blog\/3-tipos-de-sms-marketing-que-deberias-usar\/","title":{"rendered":"3 tipos de SMS marketing que deber\u00edas usar"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7148\" class=\"elementor elementor-7148\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06780da e-flex e-con-boxed e-con e-parent\" data-id=\"06780da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f1e0b elementor-widget elementor-widget-image\" data-id=\"c2f1e0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"384\" src=\"https:\/\/www.tedexis.com\/wp-content\/uploads\/2025\/09\/Gemini_Generated_Image_ldygr2ldygr2ldyg.png\" class=\"attachment-large size-large wp-image-7149\" alt=\"Tipos SMS MARKETING\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bb090c e-flex e-con-boxed e-con e-parent\" data-id=\"6bb090c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c961e78 elementor-widget elementor-widget-text-editor\" data-id=\"c961e78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Cada vez que pensamos en marketing digital, solemos imaginar redes sociales, campa\u00f1as de email o anuncios en Google. Pero existe un canal m\u00e1s cercano, directo y con <\/span><a href=\"https:\/\/www.tedexis.com\/en\/blog\/sms-o-email-marketing-cual-es-mas-efectiva\/\"><span style=\"font-weight: 400\">tasas de apertura<\/span><\/a><span style=\"font-weight: 400\"> m\u00e1s altas que los medios habituales: los SMS. Suena sorprendente, pero en la actualidad los <\/span><b>mensajes de texto siguen siendo uno de los medios m\u00e1s efectivos para conectar con los clientes<\/b><span style=\"font-weight: 400\">, porque llegan de inmediato y pr\u00e1cticamente no pasan desapercibidos.<\/span><\/p><p><span style=\"font-weight: 400\">En Tedexis hemos acompa\u00f1ado a empresas de distintos sectores a integrar SMS dentro de sus estrategias de comunicaci\u00f3n, y hemos comprobado algo clave: el \u00e9xito no est\u00e1 solo en enviar mensajes, sino en<\/span><b> elegir el tipo de SMS correcto seg\u00fan el objetivo de la campa\u00f1a<\/b><span style=\"font-weight: 400\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">No es lo mismo avisar sobre una cita m\u00e9dica que lanzar una promoci\u00f3n limitada; tampoco tiene el mismo efecto confirmar un pedido que invitar a un cliente a interactuar con la marca.<\/span><\/p><p><span style=\"font-weight: 400\">Por eso, en este art\u00edculo te mostraremos en detalle <\/span><b>qu\u00e9 tipos de SMS existen en marketing<\/b><span style=\"font-weight: 400\">, c\u00f3mo clasificarlos, qu\u00e9 beneficios tiene cada uno y c\u00f3mo implementarlos de manera estrat\u00e9gica para maximizar resultados.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96921c6 elementor-widget elementor-widget-heading\" data-id=\"96921c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tipos principales de SMS en marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f19b6f elementor-widget elementor-widget-text-editor\" data-id=\"0f19b6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Existen tres categor\u00edas iniciales que engloban la mayor\u00eda de usos de SMS en comunicaci\u00f3n empresarial y marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-980e60a elementor-widget elementor-widget-heading\" data-id=\"980e60a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. SMS corporativo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9101a5e elementor-widget elementor-widget-text-editor\" data-id=\"9101a5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Este tipo de SMS cumple una funci\u00f3n informativa y administrativa. Se emplea tanto en la comunicaci\u00f3n con clientes como con <\/span><a href=\"https:\/\/www.tedexis.com\/blog\/automatiza-la-comunicacion-interna-en-tu-empresa\/\"><span style=\"font-weight: 400\">empleados<\/span><\/a><span style=\"font-weight: 400\"> o proveedores. Los ejemplos m\u00e1s comunes son confirmaciones de citas, recordatorios de reuniones, notificaciones sobre el estado de un pedido o avisos internos de la empresa.<\/span><\/p><ul><li style=\"font-weight: 400\"><b>Ventaja:<\/b><span style=\"font-weight: 400\"> transmite confianza y refuerza la percepci\u00f3n de seriedad y organizaci\u00f3n.<\/span><p>\u00a0<\/p><\/li><li><b>Ejemplo pr\u00e1ctico:<\/b><span style=\"font-weight: 400\"> un <\/span><a href=\"https:\/\/www.tedexis.com\/blog\/omnicanalidad-en-banca-mas-eficiencia-menos-friccion\/\"><span style=\"font-weight: 400\">banco<\/span><\/a><span style=\"font-weight: 400\"> que env\u00eda a sus clientes un aviso de movimiento en su cuenta.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7b479f elementor-widget elementor-widget-heading\" data-id=\"a7b479f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. SMS marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a80264a elementor-widget elementor-widget-text-editor\" data-id=\"a80264a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Aqu\u00ed entramos en el terreno promocional. Se trata de mensajes publicitarios cuyo fin es <\/span><b>captar la atenci\u00f3n y motivar una acci\u00f3n de compra o registro<\/b><span style=\"font-weight: 400\">. Son ideales para <\/span><a href=\"https:\/\/www.tedexis.com\/en\/blog\/notificaciones-sms-transaccionales-y-promocionales\/\"><span style=\"font-weight: 400\">promociones<\/span><\/a><span style=\"font-weight: 400\">, descuentos exclusivos, campa\u00f1as de temporada o lanzamientos de productos.<\/span><\/p><ul><li style=\"font-weight: 400\"><b>Ventaja:<\/b><span style=\"font-weight: 400\"> alta tasa de conversi\u00f3n cuando el mensaje es breve, persuasivo y claro.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li><b>Ejemplo pr\u00e1ctico:<\/b><span style=\"font-weight: 400\"> una tienda de ropa que env\u00eda \u201cHoy 30% de descuento en toda la colecci\u00f3n. Compra aqu\u00ed: [link]\u201d.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a658f6 elementor-widget elementor-widget-heading\" data-id=\"2a658f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. SMS interactivo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25495c4 elementor-widget elementor-widget-text-editor\" data-id=\"25495c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Estos mensajes generan participaci\u00f3n directa del usuario. Pueden ser encuestas, votaciones, concursos o servicios con contenido adicional. Lo interesante es que permiten <\/span><b>medir la interacci\u00f3n de manera inmediata<\/b><span style=\"font-weight: 400\"> y recopilar datos \u00fatiles.<\/span><\/p><ul><li style=\"font-weight: 400\"><b>Ventaja:<\/b><span style=\"font-weight: 400\"> fomentan engagement y hacen sentir al cliente parte activa de la comunicaci\u00f3n.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li><b>Ejemplo pr\u00e1ctico:<\/b><span style=\"font-weight: 400\"> una radio que invita a votar por la canci\u00f3n favorita respondiendo con un n\u00famero.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce23c3d elementor-widget elementor-widget-heading\" data-id=\"ce23c3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Clasificaci\u00f3n de los SMS desde la estrategia de marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8ef4a5 elementor-widget elementor-widget-text-editor\" data-id=\"d8ef4a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Adem\u00e1s de los tres grandes grupos, los SMS se dividen en categor\u00edas espec\u00edficas que responden a necesidades comerciales puntuales.<\/span><\/p><table><tbody><tr><td><p><b>Tipo de SMS<\/b><\/p><\/td><td><p><b>Objetivo principal<\/b><\/p><\/td><td><p><b>Ejemplo de uso<\/b><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Promocionales<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Incentivar compras, lanzar promociones, aumentar ventas<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">\u201cSolo hoy: 20% de descuento en tu pr\u00f3xima compra\u201d<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Transaccionales<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Confirmar acciones del cliente o dar informaci\u00f3n clave<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">\u201cTu pago de $50 fue procesado con \u00e9xito\u201d<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Conversacionales<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Abrir un canal de ida y vuelta con el cliente<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">\u201cHola Ana, \u00bfquieres renovar tu plan? Responde S\u00cd o NO\u201d<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddbcb96 elementor-widget elementor-widget-heading\" data-id=\"ddbcb96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Diferencias entre SMS promocional y SMS transaccional<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1228e3d elementor-widget elementor-widget-text-editor\" data-id=\"1228e3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Aunque ambos son muy utilizados, sus diferencias son cr\u00edticas:<\/span><\/p><table><tbody><tr><td><p><b>Aspecto<\/b><\/p><\/td><td><p><b>SMS Promocional<\/b><\/p><\/td><td><p><b>SMS Transaccional<\/b><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Prop\u00f3sito<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Motivar una acci\u00f3n de compra o interacci\u00f3n<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Brindar informaci\u00f3n puntual y confiable<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Contenido<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Creativo, breve, emocional<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Claro, directo y sin adornos<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Consentimiento<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Requiere autorizaci\u00f3n del usuario<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Se env\u00eda como parte del servicio adquirido<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Momento de env\u00edo<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">En horarios estrat\u00e9gicos para captar atenci\u00f3n<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Autom\u00e1tico, ligado a la acci\u00f3n del cliente<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Ejemplo<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">\u201c\u00a1Oferta flash! 2&#215;1 en pizzas hasta las 9 pm\u201d<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">\u201cTu pedido #1234 llegar\u00e1 ma\u00f1ana antes de las 5 pm\u201d<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e19a08a elementor-widget elementor-widget-heading\" data-id=\"e19a08a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Otros tipos de SMS utilizados en campa\u00f1as<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b074e elementor-widget elementor-widget-text-editor\" data-id=\"79b074e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Los SMS no solo sirven para vender o confirmar transacciones. Estos son algunos de los m\u00e1s usados en campa\u00f1as actuales:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00f147a elementor-widget elementor-widget-image\" data-id=\"00f147a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"541\" src=\"https:\/\/www.tedexis.com\/wp-content\/uploads\/2025\/09\/visual-selection.png\" class=\"attachment-large size-large wp-image-7151\" alt=\"Tipos de sms tedexis\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543467e elementor-widget elementor-widget-heading\" data-id=\"543467e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Beneficios de utilizar SMS en marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea19c1a elementor-widget elementor-widget-text-editor\" data-id=\"ea19c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Los SMS ofrecen ventajas \u00fanicas frente a otros canales digitales:<\/span><\/p><ol><li style=\"font-weight: 400\"><b>Tasa de apertura del 98%.<\/b><b><br \/><br \/><\/b><\/li><li style=\"font-weight: 400\"><b>Inmediatez:<\/b><span style=\"font-weight: 400\"> se leen en promedio a los 3 minutos de ser recibidos.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><b>Bajo costo por impacto.<\/b><b><br \/><br \/><\/b><\/li><li style=\"font-weight: 400\"><b>Universalidad:<\/b><span style=\"font-weight: 400\"> no requieren conexi\u00f3n a internet ni smartphones de \u00faltima generaci\u00f3n.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li><b>Versatilidad:<\/b><span style=\"font-weight: 400\"> sirven tanto para ventas como para servicio al cliente.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32bf412 elementor-widget elementor-widget-heading\" data-id=\"32bf412\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Casos de \u00e9xito del uso de SMS en distintas industrias<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee007af elementor-widget elementor-widget-text-editor\" data-id=\"ee007af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">En Tedexis hemos visto c\u00f3mo empresas de diferentes sectores obtienen resultados concretos al integrar SMS en sus estrategias.<\/span><\/p><table><tbody><tr><td><p><b>Sector<\/b><\/p><\/td><td><p><b>Uso del SMS<\/b><\/p><\/td><td><p><b>Resultados<\/b><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Retail<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Promociones y fidelizaci\u00f3n<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">+30% retorno de clientes, +25% en ventas<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Bancario<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Alertas de transacciones seguras<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">-40% fraude, +15% satisfacci\u00f3n<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Salud<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Recordatorios de citas m\u00e9dicas<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">-20% ausencias, +optimizaci\u00f3n de recursos<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Log\u00edstica<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Seguimiento de env\u00edos en tiempo real<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">+50% satisfacci\u00f3n, -10% llamadas al soporte<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Turismo<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Confirmaciones y recordatorios de viajes<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">+35% experiencia cliente, -15% cancelaciones<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Educaci\u00f3n<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Informaci\u00f3n de ex\u00e1menes y eventos<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">+20% asistencia estudiantil<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Entretenimiento<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Promoci\u00f3n y recordatorio de eventos<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">+15% ventas de entradas, +25% participaci\u00f3n<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Gobierno<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Alertas de emergencia<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">90% inscripci\u00f3n ciudadana, mejor tiempo de respuesta<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Restaurantes<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Confirmaciones de reservas<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">-25% ausencias, +eficiencia en gesti\u00f3n de mesas<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Automotriz<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Recordatorios de mantenimiento<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">+20% fidelidad, +30% visitas al taller<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a16c93 elementor-widget elementor-widget-heading\" data-id=\"8a16c93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo dise\u00f1ar campa\u00f1as efectivas de SMS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c95e93 e-flex e-con-boxed e-con e-parent\" data-id=\"0c95e93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94c18e4 elementor-widget elementor-widget-image\" data-id=\"94c18e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"356\" src=\"https:\/\/www.tedexis.com\/wp-content\/uploads\/2025\/09\/visual-selection-1.png\" class=\"attachment-large size-large wp-image-7152\" alt=\"PROCESO CAMPA\u00d1A TEDEXIS\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ca64c0 elementor-widget elementor-widget-heading\" data-id=\"2ca64c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tendencias actuales en SMS marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b87a1b8 elementor-widget elementor-widget-text-editor\" data-id=\"b87a1b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Adem\u00e1s de los usos tradicionales, hay nuevas formas de aprovechar los SMS dentro de estrategias m\u00e1s amplias:<\/span><\/p><ul><li style=\"font-weight: 400\"><b>Integraci\u00f3n con CRM:<\/b><span style=\"font-weight: 400\"> permite automatizar env\u00edos seg\u00fan el comportamiento del cliente.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><b>Omnicanalidad:<\/b><span style=\"font-weight: 400\"> combinar SMS con email y WhatsApp multiplica la efectividad.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><b>Campa\u00f1as basadas en IA:<\/b><span style=\"font-weight: 400\"> recomendaci\u00f3n autom\u00e1tica de promociones seg\u00fan el historial del usuario.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><b>Mensajes enriquecidos (RCS):<\/b><span style=\"font-weight: 400\"> evoluci\u00f3n del SMS tradicional, con im\u00e1genes, botones y enlaces interactivos.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Los SMS siguen siendo un canal vigente y altamente rentable dentro de cualquier estrategia de marketing. Conocer los diferentes tipos, desde los corporativos, promocional, transaccional, interactivo, conversacional hasta los de recordatorio, permite aplicar la estrategia adecuada en el momento justo.<\/span><\/p><p><span style=\"font-weight: 400\">En Tedexis creemos que el SMS no compite con otros canales, sino que los complementa. Cuando se combina con una estrategia omnicanal, los resultados son medibles: mayor fidelidad, m\u00e1s conversiones y una comunicaci\u00f3n m\u00e1s cercana con el cliente.<\/span><\/p><p><span style=\"font-weight: 400\">Si quieres potenciar tus campa\u00f1as de SMS marketing con un enfoque profesional, <\/span><b>cont\u00e1ctanos en <a href=\"mailto:info@tedexis.com\">info@tedexis.com<\/a><\/b><span style=\"font-weight: 400\">. Estaremos encantados de ayudarte a implementar soluciones efectivas, personalizadas y escalables para tu empresa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cada vez que pensamos en marketing digital, solemos imaginar redes sociales, campa\u00f1as de email o anuncios en Google. Pero existe [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":7149,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16],"tags":[537,536,541,538,539,443,71,540,448,449],"class_list":["post-7148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-sms-conversacional","tag-sms-corporativo","tag-sms-de-ofertas-especiales","tag-sms-de-recordatorio","tag-sms-de-seguimiento","tag-sms-interactivo","tag-sms-marketing","tag-sms-personalizado","tag-sms-promocional","tag-sms-transaccional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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