{"id":7136,"date":"2025-09-15T09:48:45","date_gmt":"2025-09-15T13:48:45","guid":{"rendered":"https:\/\/www.tedexis.com\/?p=7136"},"modified":"2025-10-24T12:54:30","modified_gmt":"2025-10-24T16:54:30","slug":"que-empresas-deberian-invertir-en-sms-marketing","status":"publish","type":"post","link":"https:\/\/www.tedexis.com\/en\/blog\/que-empresas-deberian-invertir-en-sms-marketing\/","title":{"rendered":"\u00bfQu\u00e9 empresas deber\u00edan invertir en SMS marketing?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7136\" class=\"elementor elementor-7136\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c84137 e-flex e-con-boxed e-con e-parent\" data-id=\"6c84137\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37c2316 elementor-widget elementor-widget-image\" data-id=\"37c2316\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"261\" src=\"https:\/\/www.tedexis.com\/wp-content\/uploads\/2025\/09\/Gemini_Generated_Image_arbxscarbxscarbx.png\" class=\"attachment-large size-large wp-image-7137\" alt=\"invertir sms marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a867a11 e-flex e-con-boxed e-con e-parent\" data-id=\"a867a11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2656833 elementor-widget elementor-widget-text-editor\" data-id=\"2656833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">El marketing digital ha evolucionado de manera acelerada en los \u00faltimos a\u00f1os. Sin embargo, entre tantos canales y plataformas, el SMS marketing ha demostrado ser una herramienta \u00fanica: directa, inmediata y con una <\/span><a href=\"https:\/\/www.tedexis.com\/en\/blog\/es-realmente-efectivo-el-sms-marketing\/\"><span style=\"font-weight: 400\">tasa de apertura superior al 90%.<\/span><\/a><span style=\"font-weight: 400\"> En un mundo donde los correos electr\u00f3nicos muchas veces terminan en la carpeta de spam y las redes sociales est\u00e1n saturadas de anuncios, un mensaje de texto se convierte en un canal privilegiado para llegar a los clientes.<\/span><\/p><p><span style=\"font-weight: 400\">La pregunta que surge es: <\/span><b>\u00bfqu\u00e9 empresas deber\u00edan invertir en SMS marketing?<\/b><span style=\"font-weight: 400\"> La respuesta corta es: todas aquellas que necesiten comunicaci\u00f3n r\u00e1pida, efectiva y personalizada con sus clientes. Pero la realidad va mucho m\u00e1s all\u00e1; y es que existen sectores donde los beneficios son a\u00fan m\u00e1s claros y medibles<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-604eb5d elementor-widget elementor-widget-heading\" data-id=\"604eb5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Empresas que m\u00e1s se benefician al invertir en SMS marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05e7140 elementor-widget elementor-widget-heading\" data-id=\"05e7140\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Retail y e-commerce<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a28fed elementor-widget elementor-widget-text-editor\" data-id=\"8a28fed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Las tiendas f\u00edsicas y las <\/span><a href=\"https:\/\/www.tedexis.com\/en\/blog\/sms-marketing-para-e-commerce-guia-completa\/\"><span style=\"font-weight: 400\">plataformas online<\/span><\/a><span style=\"font-weight: 400\"> enfrentan un mismo desaf\u00edo: captar y mantener la atenci\u00f3n de un consumidor bombardeado por informaci\u00f3n. El SMS se convierte en un canal clave para:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enviar promociones flash en tiempo real.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Recordar carritos de compra abandonados.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Informar sobre lanzamientos de productos exclusivos.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1706eee elementor-widget elementor-widget-heading\" data-id=\"1706eee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Estad\u00edstica sectorial<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d68eaa9 elementor-widget elementor-widget-text-editor\" data-id=\"d68eaa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><b>Caso:<\/b><span style=\"font-weight: 400\"> Una cadena de tiendas de ropa implement\u00f3 campa\u00f1as de SMS para notificar a sus clientes sobre descuentos exclusivos y promociones personalizadas.<\/span><\/li><li style=\"font-weight: 400\"><b style=\"font-style: inherit\">Resultados:<\/b><span style=\"font-weight: 400\"> Aumento del <\/span><b style=\"font-style: inherit\">30% en la tasa de retorno de clientes<\/b><span style=\"font-weight: 400\"> y un <\/span><b style=\"font-style: inherit\">25% en las ventas<\/b><span style=\"font-weight: 400\"> durante campa\u00f1as promocionales.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73f8d76 elementor-widget elementor-widget-heading\" data-id=\"73f8d76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Banca y servicios financieros<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a75500 elementor-widget elementor-widget-text-editor\" data-id=\"6a75500\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">El sector bancario se mueve en un terreno donde la seguridad y la confianza son esenciales. El SMS es una herramienta insustituible porque:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Permite notificar movimientos en tiempo real.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Refuerza la seguridad con alertas de transacciones.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mejora la confianza del usuario en los servicios financieros.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b9f277 elementor-widget elementor-widget-heading\" data-id=\"1b9f277\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Estad\u00edstica sectorial<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca671e elementor-widget elementor-widget-text-editor\" data-id=\"1ca671e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><b>Caso:<\/b><span style=\"font-weight: 400\"> Un banco adopt\u00f3 SMS para enviar alertas inmediatas sobre transacciones realizadas con tarjetas de cr\u00e9dito y d\u00e9bito.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><b style=\"font-style: inherit\">Resultados:<\/b><span style=\"font-weight: 400\"> Reducci\u00f3n del <\/span><b style=\"font-style: inherit\">40% en el fraude bancario<\/b><span style=\"font-weight: 400\"> y un <\/span><b style=\"font-style: inherit\">15% de aumento en la satisfacci\u00f3n del cliente<\/b><span style=\"font-weight: 400\">.<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a7eda elementor-widget elementor-widget-heading\" data-id=\"62a7eda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Salud y servicios m\u00e9dicos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a55f0c elementor-widget elementor-widget-text-editor\" data-id=\"1a55f0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Los centros de salud necesitan optimizar recursos y reducir ausencias de pacientes. Con SMS logran:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Recordar citas m\u00e9dicas y ex\u00e1menes.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enviar resultados de laboratorio o informaci\u00f3n preventiva.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li><span style=\"font-weight: 400\">Mejorar la organizaci\u00f3n interna y el flujo de pacientes.<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3a9697 elementor-widget elementor-widget-heading\" data-id=\"c3a9697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Estad\u00edstica sectorial<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b601f8 elementor-widget elementor-widget-text-editor\" data-id=\"1b601f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><b>Caso:<\/b><span style=\"font-weight: 400\"> Un hospital comenz\u00f3 a usar SMS para recordar a sus pacientes sobre citas m\u00e9dicas programadas y pruebas de laboratorio.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li><b>Resultados:<\/b><span style=\"font-weight: 400\"> Disminuci\u00f3n del <\/span><b>20% en ausencias de pacientes<\/b><span style=\"font-weight: 400\"> y optimizaci\u00f3n en el uso de recursos m\u00e9dicos.<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-195d9f8 elementor-widget elementor-widget-heading\" data-id=\"195d9f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Log\u00edstica y transporte<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fe0574 elementor-widget elementor-widget-text-editor\" data-id=\"1fe0574\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">En este sector, la inmediatez es la clave para la satisfacci\u00f3n del cliente. Los SMS permiten:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Informar sobre el estado de env\u00edos en tiempo real.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Notificar cambios en tiempos de entrega.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Reducir la presi\u00f3n en los call centers<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61d3dd7 elementor-widget elementor-widget-heading\" data-id=\"61d3dd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Estad\u00edstica sectorial<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f0655 elementor-widget elementor-widget-text-editor\" data-id=\"d6f0655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><b>Caso:<\/b><span style=\"font-weight: 400\"> Una empresa de log\u00edstica implement\u00f3 notificaciones v\u00eda SMS para informar a los clientes sobre el estado de sus env\u00edos.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li><b>Resultados:<\/b><span style=\"font-weight: 400\"> Aumento del <\/span><b>50% en la satisfacci\u00f3n del cliente<\/b><span style=\"font-weight: 400\"> y reducci\u00f3n del <\/span><b>10% en llamadas al servicio de atenci\u00f3n<\/b><span style=\"font-weight: 400\">.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8730a1 elementor-widget elementor-widget-heading\" data-id=\"b8730a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Turismo y agencias de viajes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b93023 elementor-widget elementor-widget-text-editor\" data-id=\"5b93023\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">El SMS mejora la experiencia del viajero, quien necesita informaci\u00f3n confiable y oportuna. Se utiliza para:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Confirmaciones de reservas y pagos.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Recordatorios de itinerarios.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Alertas de cambios de \u00faltima hora en vuelos u hospedajes.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3b0ff elementor-widget elementor-widget-heading\" data-id=\"2c3b0ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Estad\u00edstica sectorial<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da46db5 elementor-widget elementor-widget-text-editor\" data-id=\"da46db5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><b>Caso:<\/b><span style=\"font-weight: 400\"> Una agencia de viajes empez\u00f3 a enviar confirmaciones y recordatorios de itinerarios por SMS a los viajeros.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li><b>Resultados:<\/b><span style=\"font-weight: 400\"> Mejora del <\/span><b>35% en la experiencia del cliente<\/b><span style=\"font-weight: 400\"> y una disminuci\u00f3n del <\/span><b>15% en cancelaciones de \u00faltima hora<\/b><span style=\"font-weight: 400\">.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aac3d6b elementor-widget elementor-widget-heading\" data-id=\"aac3d6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Educaci\u00f3n y formaci\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20845dd elementor-widget elementor-widget-text-editor\" data-id=\"20845dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">La comunicaci\u00f3n entre instituciones y estudiantes puede complicarse si no hay un canal centralizado. El SMS es \u00fatil para:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Recordar fechas de ex\u00e1menes y matr\u00edculas.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Informar sobre cambios de horarios.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Promover la participaci\u00f3n en eventos acad\u00e9micos.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c684c2 elementor-widget elementor-widget-heading\" data-id=\"9c684c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Estad\u00edstica sectorial<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bbcfc6 elementor-widget elementor-widget-text-editor\" data-id=\"8bbcfc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><b>Caso:<\/b><span style=\"font-weight: 400\"> Una universidad utiliz\u00f3 SMS para notificar a sus estudiantes sobre fechas de ex\u00e1menes, horarios de clases y eventos importantes.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li><b>Resultados:<\/b><span style=\"font-weight: 400\"> Incremento del <\/span><b>20% en la asistencia<\/b><span style=\"font-weight: 400\"> a eventos y mayor participaci\u00f3n en actividades acad\u00e9micas.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e82243f elementor-widget elementor-widget-heading\" data-id=\"e82243f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Entretenimiento y eventos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-321654a elementor-widget elementor-widget-text-editor\" data-id=\"321654a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Organizadores de conciertos, festivales y espect\u00e1culos aprovechan el SMS como un canal para:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Anunciar disponibilidad de entradas.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Promocionar descuentos exclusivos.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Notificar cambios de \u00faltima hora en horarios o locaciones.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5ae40f elementor-widget elementor-widget-heading\" data-id=\"a5ae40f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Estad\u00edstica sectorial<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad1004 elementor-widget elementor-widget-text-editor\" data-id=\"1ad1004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><b>Caso:<\/b><span style=\"font-weight: 400\"> Un organizador de eventos utiliz\u00f3 SMS para informar a los asistentes sobre disponibilidad de entradas y promociones.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li><b>Resultados:<\/b><span style=\"font-weight: 400\"> Aumento del <\/span><b>15% en la venta de entradas<\/b><span style=\"font-weight: 400\"> y del <\/span><b>25% en la participaci\u00f3n en promociones<\/b><span style=\"font-weight: 400\">.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bf4715 elementor-widget elementor-widget-heading\" data-id=\"1bf4715\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Sector p\u00fablico y gobiernos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c56e5f8 elementor-widget elementor-widget-text-editor\" data-id=\"c56e5f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Las entidades gubernamentales tambi\u00e9n utilizan SMS como canal oficial de comunicaci\u00f3n en momentos cr\u00edticos:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Alertas por desastres naturales.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Notificaci\u00f3n de cortes de servicios p\u00fablicos.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Recordatorios de campa\u00f1as de salud o vacunaci\u00f3n.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1125e99 elementor-widget elementor-widget-heading\" data-id=\"1125e99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Estad\u00edstica sectorial<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8336aaa elementor-widget elementor-widget-text-editor\" data-id=\"8336aaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><b>Caso:<\/b><span style=\"font-weight: 400\"> Una ciudad implement\u00f3 alertas por SMS para notificar a los ciudadanos sobre emergencias.<\/span><p>\u00a0<\/p><\/li><li><b>Resultados:<\/b><span style=\"font-weight: 400\"> Un <\/span><b>90% de la poblaci\u00f3n inscrita<\/b><span style=\"font-weight: 400\"> en el servicio y reducci\u00f3n en tiempos de evacuaci\u00f3n.<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc1c7d elementor-widget elementor-widget-heading\" data-id=\"7bc1c7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Restaurantes y cadenas de comida r\u00e1pida<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcf58a3 elementor-widget elementor-widget-text-editor\" data-id=\"fcf58a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Las reservas y promociones son clave en este sector. Los SMS permiten:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Confirmar y recordar reservas de clientes.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enviar promociones exclusivas por tiempo limitado.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mejorar la fidelizaci\u00f3n con programas de recompensas.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba31f3 elementor-widget elementor-widget-heading\" data-id=\"1ba31f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Estad\u00edstica sectorial<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb10883 elementor-widget elementor-widget-text-editor\" data-id=\"fb10883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><b>Caso:<\/b><span style=\"font-weight: 400\"> Una cadena de restaurantes utiliz\u00f3 SMS para confirmar y recordar reservas.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li><b>Resultados:<\/b><span style=\"font-weight: 400\"> Reducci\u00f3n del <\/span><b>25% en no presentaciones<\/b><span style=\"font-weight: 400\"> y aumento de la eficiencia en la gesti\u00f3n de mesas.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b004f4a elementor-widget elementor-widget-heading\" data-id=\"b004f4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">10. Automotriz y concesionarios<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e24d667 elementor-widget elementor-widget-text-editor\" data-id=\"e24d667\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Los concesionarios y talleres encuentran en el SMS una herramienta para fomentar la postventa:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Recordatorios de mantenimientos programados.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Promociones en repuestos y servicios.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Avisos sobre campa\u00f1as de seguridad.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2096ae7 elementor-widget elementor-widget-heading\" data-id=\"2096ae7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Estad\u00edstica sectorial<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b29c51 elementor-widget elementor-widget-text-editor\" data-id=\"4b29c51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><b>Caso:<\/b><span style=\"font-weight: 400\"> Un concesionario de autom\u00f3viles envi\u00f3 recordatorios de mantenimiento y ofertas en servicios postventa.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li><b>Resultados:<\/b><span style=\"font-weight: 400\"> Incremento del <\/span><b>20% en la lealtad del cliente<\/b><span style=\"font-weight: 400\"> y del <\/span><b>30% en la frecuencia de visitas al taller<\/b><span style=\"font-weight: 400\">.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67dd641 elementor-widget elementor-widget-heading\" data-id=\"67dd641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Caracter\u00edsticas comunes de las empresas que deber\u00edan invertir en SMS marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aefab57 elementor-widget elementor-widget-text-editor\" data-id=\"aefab57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">No importa el tama\u00f1o del negocio o la industria, las empresas que mejor aprovechan el SMS comparten ciertas caracter\u00edsticas:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Poseen una <\/span><a href=\"https:\/\/www.godaddy.com\/resources\/latam\/digitalizacion\/bases-de-datos-ventajas-desventajas\"><span style=\"font-weight: 400\">base de datos<\/span><\/a><span style=\"font-weight: 400\"> de clientes <\/span><b>segmentada y actualizada<\/b><span style=\"font-weight: 400\">.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ofrecen productos o servicios <\/span><b>recurrentes<\/b><span style=\"font-weight: 400\">.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Requieren una <\/span><b>comunicaci\u00f3n inmediata<\/b><span style=\"font-weight: 400\"> y confiable.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Buscan <\/span><b>aumentar la fidelizaci\u00f3n<\/b><span style=\"font-weight: 400\"> o reducir p\u00e9rdidas por ausencias o cancelaciones.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0af64de elementor-widget elementor-widget-heading\" data-id=\"0af64de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ventajas de invertir en SMS marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2131a98 elementor-widget elementor-widget-text-editor\" data-id=\"2131a98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li style=\"font-weight: 400\"><b>Altas tasas de apertura y lectura inmediata<\/b><span style=\"font-weight: 400\"> (m\u00e1s del 90%).<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><b>Conversi\u00f3n comprobada<\/b><span style=\"font-weight: 400\">: mayor efectividad que email y redes sociales.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><b>Personalizaci\u00f3n y segmentaci\u00f3n<\/b><span style=\"font-weight: 400\">: mensajes ajustados a cada cliente.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><b>Versatilidad<\/b><span style=\"font-weight: 400\">: v\u00e1lido para promociones, recordatorios, seguridad, alertas y fidelizaci\u00f3n.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li><b>Coste accesible<\/b><span style=\"font-weight: 400\"> comparado con otros canales de marketing digital.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e1754 elementor-widget elementor-widget-heading\" data-id=\"98e1754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cu\u00e1ndo iniciar una campa\u00f1a de SMS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00b6f00 elementor-widget elementor-widget-text-editor\" data-id=\"00b6f00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Un aspecto crucial es el tama\u00f1o de la base de datos:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Con <\/span><b>100-200 contactos<\/b><span style=\"font-weight: 400\"> puedes comenzar pruebas iniciales.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A partir de <\/span><b>500 registros<\/b><span style=\"font-weight: 400\">, el impacto en m\u00e9tricas es evidente.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Con <\/span><b>1,000 o m\u00e1s<\/b><span style=\"font-weight: 400\">, la segmentaci\u00f3n se vuelve mucho m\u00e1s precisa y rentable.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Lo m\u00e1s importante: contar con un <\/span><b>opt-in claro<\/b><span style=\"font-weight: 400\"> de los usuarios para garantizar cumplimiento legal y mejor receptividad.<\/span><\/p><p><span style=\"font-weight: 400\">El <\/span><b>SMS marketing<\/b><span style=\"font-weight: 400\"> es una de las estrategias m\u00e1s efectivas y rentables para empresas de todos los tama\u00f1os y sectores. Su eficacia se refleja en sectores tan diversos como el <\/span><b>retail, banca, salud, log\u00edstica, turismo, educaci\u00f3n, entretenimiento, gobierno, restauraci\u00f3n y automotriz<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">Invertir en SMS marketing no solo significa enviar mensajes: implica construir un canal de comunicaci\u00f3n inmediato, confiable y personalizado que <\/span><b>genera ventas, fideliza clientes y mejora la experiencia de usuario<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">En un mercado cada vez m\u00e1s competitivo, las empresas que entienden el valor de lo simple y lo directo son las que obtienen mejores resultados. Si quieres implementar campa\u00f1as de SMS efectivas en tu negocio, escr\u00edbenos a <\/span><a href=\"mailto:info@tedexis.com\"><b>info@tedexis.com<\/b><\/a><span style=\"font-weight: 400\"> y descubre c\u00f3mo transformar tu comunicaci\u00f3n en resultados reales.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>El marketing digital ha evolucionado de manera acelerada en los \u00faltimos a\u00f1os. Sin embargo, entre tantos canales y plataformas, el [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":7137,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16],"tags":[311,138,531,438,532,157,83,125,533,534,126,123,535],"class_list":["post-7136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-beneficios-del-sms-marketing","tag-campanas-sms","tag-empresas-que-usan-sms-marketing","tag-envio-sms-masivo","tag-invertir-sms-marketing","tag-marketing-b2b","tag-marketing-sms","tag-sms-en-banca","tag-sms-en-e-commerce","tag-sms-en-educacion","tag-sms-en-restaurantes","tag-sms-en-salud","tag-sms-marketing-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 empresas deber\u00edan invertir en SMS marketing? 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