{"id":7087,"date":"2025-08-12T16:08:27","date_gmt":"2025-08-12T20:08:27","guid":{"rendered":"https:\/\/www.tedexis.com\/?p=7087"},"modified":"2025-10-24T12:54:31","modified_gmt":"2025-10-24T16:54:31","slug":"sms-whatsapp-en-marketing-b2c","status":"publish","type":"post","link":"https:\/\/www.tedexis.com\/en\/blog\/sms-whatsapp-en-marketing-b2c\/","title":{"rendered":"SMS + WhatsApp en marketing B2C"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7087\" class=\"elementor elementor-7087\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6917bd0 e-flex e-con-boxed e-con e-parent\" data-id=\"6917bd0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-327b00c elementor-widget elementor-widget-image\" data-id=\"327b00c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"281\" src=\"https:\/\/www.tedexis.com\/wp-content\/uploads\/2025\/08\/SEP1TEDEXIS1.png\" class=\"attachment-large size-large wp-image-7088\" alt=\"sms whatsapp\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec2939c elementor-widget elementor-widget-text-editor\" data-id=\"ec2939c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Esta es la verdad: vivimos en un entorno donde la competencia es feroz y las distracciones abundan, por lo que mantener la atenci\u00f3n de un cliente es m\u00e1s desafiante que nunca.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">La retenci\u00f3n de clientes se ha convertido en uno de los pilares estrat\u00e9gicos m\u00e1s importantes para las marcas B2C. Ya no basta con atraer compradores; ahora es vital construir relaciones duraderas, significativas y eficientes.<\/span><\/p><p><span style=\"font-weight: 400\">Y es que las marcas que logran mantenerse presentes en la vida del cliente sin invadir, que ofrecen valor en el momento justo y por el canal correcto, son las que desarrollan una base leal y sostenible. Y para lograrlo, dos herramientas siguen siendo sorprendentemente efectivas: el SMS y WhatsApp.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-330e959 elementor-widget elementor-widget-heading\" data-id=\"330e959\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 el SMS y WhatsApp siguen siendo relevantes?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0df84ae elementor-widget elementor-widget-text-editor\" data-id=\"0df84ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Ambos canales comparten una caracter\u00edstica clave: inmediatez. Mientras otros medios pueden ser ignorados o enterrados bajo cientos de mensajes, los mensajes de texto y los mensajes de WhatsApp tienen tasas de apertura superiores al 90 %. Adem\u00e1s, permiten establecer un tono personal y directo que otros canales no consiguen replicar.<\/span><\/p><p><span style=\"font-weight: 400\">A esto se suma su versatilidad. WhatsApp permite multimedia, respuestas r\u00e1pidas, automatizaciones conversacionales y segmentaci\u00f3n avanzada. El SMS, por su parte, garantiza alcance incluso en zonas sin internet o cuando el usuario no tiene instalada ninguna aplicaci\u00f3n adicional. Combinados, estos canales permiten cubrir distintos escenarios y perfiles de usuario.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf39815 elementor-widget elementor-widget-heading\" data-id=\"bf39815\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo puedes sacarle el mayor provecho?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41a276f elementor-widget elementor-widget-heading\" data-id=\"41a276f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Estrategia 1: Personalizaci\u00f3n centrada en el comportamiento<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32b65c6 elementor-widget elementor-widget-text-editor\" data-id=\"32b65c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">El 80 % de los consumidores prefieren marcas que ofrecen experiencias <\/span><a href=\"https:\/\/www.tedexis.com\/en\/blog\/como-implementar-la-personalizacion-ia-en-campanas-de-sms-b2b\/\"><span style=\"font-weight: 400\">personalizadas<\/span><\/a><span style=\"font-weight: 400\">. En SMS y WhatsApp, la personalizaci\u00f3n no solo es posible: es esencial.<\/span><\/p><p><span style=\"font-weight: 400\">Llamar al cliente por su nombre es apenas el comienzo. En Tedexis recomendamos utilizar datos del historial de compra, interacciones anteriores, geolocalizaci\u00f3n y preferencias declaradas para construir mensajes realmente relevantes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Por ejemplo, en lugar de enviar una promoci\u00f3n gen\u00e9rica, se puede decir: \u00abHola Valeria, \u00a1vuelve tu hidratante facial favorito con un 15 % de descuento solo hoy!\u00bb<\/span><\/p><p><span style=\"font-weight: 400\">Cuanto m\u00e1s contextual es el mensaje, mayor es la probabilidad de conversi\u00f3n y, sobre todo, de <\/span><a href=\"https:\/\/www.tedexis.com\/en\/blog\/el-poder-de-los-sms-para-retener-clientes-en-temporada-baja\/\"><span style=\"font-weight: 400\">retenci\u00f3n<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcf5411 elementor-widget elementor-widget-heading\" data-id=\"fcf5411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Estrategia 2: Automatizaci\u00f3n con sentido estrat\u00e9gico<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bfd1f6 elementor-widget elementor-widget-text-editor\" data-id=\"7bfd1f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Automatizar no significa deshumanizar. Todo lo contrario. Automatizar con inteligencia es anticiparse a las necesidades del cliente y estar presente justo cuando hace falta.<\/span><\/p><p><span style=\"font-weight: 400\">Algunos ejemplos de c\u00f3mo lo puedes aplicar:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Recordatorios autom\u00e1ticos para carritos abandonados.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Seguimientos postventa para asegurar la satisfacci\u00f3n.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Campa\u00f1as de renovaci\u00f3n autom\u00e1tica de suscripciones.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Secuencias de bienvenida personalizadas.<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Al integrar estos flujos con sistemas de CRM o plataformas de mensajer\u00eda de texto como la de Tedexis, es posible ejecutar mensajes relevantes sin intervenci\u00f3n manual, pero con una narrativa que se siente cercana.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce6e729 elementor-widget elementor-widget-heading\" data-id=\"ce6e729\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Estrategia 3: Conversaci\u00f3n como experiencia de marca<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57ecb3c elementor-widget elementor-widget-text-editor\" data-id=\"57ecb3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Una de las grandes ventajas de WhatsApp es su capacidad para generar conversaciones bidireccionales. Mientras que el SMS tradicional tiende a ser m\u00e1s informativo o unidireccional, WhatsApp permite que el cliente interact\u00fae en tiempo real, haciendo preguntas, solicitando ayuda o incluso finalizando una compra.<\/span><\/p><p><span style=\"font-weight: 400\">Esta experiencia conversacional eleva la percepci\u00f3n de la marca. Ya no se trata solo de vender, sino de acompa\u00f1ar, resolver y escuchar. Las marcas que responden r\u00e1pidamente a trav\u00e9s de estos canales generan un v\u00ednculo emocional que favorece la recompra.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ab10e elementor-widget elementor-widget-heading\" data-id=\"e8ab10e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Estrategia 4: Incentivos y fidelizaci\u00f3n directa<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d202a8d elementor-widget elementor-widget-text-editor\" data-id=\"d202a8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">La retenci\u00f3n tambi\u00e9n se construye con recompensas. No basta con un buen producto: hay que agradecer la lealtad del cliente.<\/span><\/p><p><span style=\"font-weight: 400\">Los SMS y WhatsApp son canales ideales para <\/span><a href=\"https:\/\/www.tedexis.com\/en\/blog\/guia-completa-para-campanas-de-sms-marketing\/#:~:text=Campa%C3%B1as%20de%20fidelizaci%C3%B3n,ganar%20recompensas%20adicionales.\"><span style=\"font-weight: 400\">compartir cupones<\/span><\/a><span style=\"font-weight: 400\"> exclusivos, bonificaciones por compras repetidas, regalos por referir amigos y acceso anticipado a lanzamientos. Adem\u00e1s, permiten comunicar el estado de programas de puntos o beneficios acumulados, reforzando la sensaci\u00f3n de progreso y pertenencia.<\/span><\/p><p><span style=\"font-weight: 400\">Un ejemplo com\u00fan es el mensaje tipo: \u00abLaura, tienes 150 puntos acumulados. Canj\u00e9alos hoy por un 20 % de descuento en tu pr\u00f3xima compra.\u00bb<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88a1ef6 elementor-widget elementor-widget-heading\" data-id=\"88a1ef6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Estrategia 5: Coordinaci\u00f3n omnicanal inteligente<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46317a3 elementor-widget elementor-widget-text-editor\" data-id=\"46317a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">El verdadero poder de los canales reside en su integraci\u00f3n. SMS y WhatsApp no deben competir entre s\u00ed, sino complementarse.<\/span><\/p><p><span style=\"font-weight: 400\">En Tedexis sugerimos usar WhatsApp para interacciones ricas y profundas, como cat\u00e1logos, im\u00e1genes o seguimiento de pedidos. En cambio, los SMS son perfectos para alertas r\u00e1pidas, como inicio de promociones, confirmaciones o recordatorios urgentes.<\/span><\/p><p><span style=\"font-weight: 400\">Una <\/span><a href=\"https:\/\/www.tedexis.com\/en\/blog\/omnicanal-en-2025-aumenta-la-retencion-y-lealtad-del-cliente\/\"><span style=\"font-weight: 400\">estrategia<\/span><\/a><span style=\"font-weight: 400\"> bien coordinada puede, por ejemplo, enviar un SMS informando de una oferta flash y luego, minutos despu\u00e9s, ampliar la informaci\u00f3n en WhatsApp con im\u00e1genes, condiciones y botones de acci\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-930346b elementor-widget elementor-widget-heading\" data-id=\"930346b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Estrategia 6: Cuidado del ritmo y del consentimiento<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc94ca elementor-widget elementor-widget-text-editor\" data-id=\"3bc94ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">La confianza se construye respetando la <\/span><a href=\"https:\/\/usercentrics.com\/es\/guides\/privacy-led-marketing\/\"><span style=\"font-weight: 400\">privacidad<\/span><\/a><span style=\"font-weight: 400\"> y el tiempo del cliente. Es fundamental obtener consentimiento expl\u00edcito para enviar mensajes y ofrecer siempre la posibilidad de darse de baja.<\/span><\/p><p><span style=\"font-weight: 400\">Tambi\u00e9n es importante evitar la saturaci\u00f3n. No todos los d\u00edas son apropiados para enviar promociones. Un mensaje fuera de horario o reiterativo puede causar el efecto contrario al deseado: la desconexi\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e62cd3 elementor-widget elementor-widget-heading\" data-id=\"4e62cd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Estrategia 7: Medici\u00f3n continua para mejorar<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd34799 elementor-widget elementor-widget-text-editor\" data-id=\"bd34799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Una estrategia de retenci\u00f3n basada en SMS y WhatsApp debe ser medible. Ambos canales ofrecen indicadores clave que permiten <\/span><a href=\"https:\/\/www.tedexis.com\/en\/blog\/optimiza-sms-masivos-midiendo-tus-kpi\/\"><span style=\"font-weight: 400\">ajustar y optimizar<\/span><\/a><span style=\"font-weight: 400\">:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tasas de apertura.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tiempos de respuesta.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Porcentaje de clics.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">N\u00famero de conversaciones iniciadas.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Conversi\u00f3n post mensaje.<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">En Tedexis ayudamos a nuestros clientes a interpretar estos datos y a realizar <\/span><a href=\"https:\/\/www.tedexis.com\/en\/blog\/pruebas-a-b-mejora-la-conversion-de-tu-sms-marketing\/\"><span style=\"font-weight: 400\">pruebas A\/B<\/span><\/a><span style=\"font-weight: 400\"> para encontrar las versiones m\u00e1s efectivas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72f0210 elementor-widget elementor-widget-heading\" data-id=\"72f0210\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Casos pr\u00e1cticos y situaciones comunes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c47c91 elementor-widget elementor-widget-text-editor\" data-id=\"3c47c91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><b>Situaci\u00f3n<\/b><\/p><\/td><td><p><b>Uso del SMS<\/b><\/p><\/td><td><p><b>Uso de WhatsApp<\/b><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Carrito abandonado<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Recordatorio corto y directo<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Imagen del producto y bot\u00f3n para finalizar compra<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Lanzamiento de una nueva colecci\u00f3n<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Alerta inicial<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Cat\u00e1logo visual e interacciones<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Soporte postventa<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Encuesta r\u00e1pida<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Conversaci\u00f3n directa con atenci\u00f3n al cliente<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Programa de fidelizaci\u00f3n<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Estado de puntos por mensaje<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Cup\u00f3n digital interactivo<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2bc5a6 elementor-widget elementor-widget-heading\" data-id=\"d2bc5a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Claves de \u00e9xito en la retenci\u00f3n con SMS + WhatsApp<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07d0af1 elementor-widget elementor-widget-text-editor\" data-id=\"07d0af1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Personalizaci\u00f3n profunda basada en datos reales.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Automatizaci\u00f3n emp\u00e1tica y oportuna.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Conversaciones humanas, no respuestas autom\u00e1ticas impersonales.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Incentivos que hagan sentir especial al cliente.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Integraci\u00f3n con otras plataformas y canales.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Respeto por la privacidad y el consentimiento.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Uso estrat\u00e9gico de los datos para iterar.<\/span><\/li><\/ol><p><span style=\"font-weight: 400\">Y es que gracias a la digitalizaci\u00f3n que ocurre hoy en d\u00eda, los clientes est\u00e1n m\u00e1s expuestos a cientos de marcas cada semana. Pero solo unas pocas logran permanecer en su memoria, y menos a\u00fan, en su coraz\u00f3n. Esa permanencia no se compra con grandes campa\u00f1as, sino que se construye con cada interacci\u00f3n significativa.<\/span><\/p><p><span style=\"font-weight: 400\">En Tedexis creemos que SMS y WhatsApp, bien utilizados, no son solo canales. Son espacios de conexi\u00f3n emocional, herramientas para construir relaciones y plataformas para ofrecer valor real.<\/span><\/p><p><b>\u00bfEst\u00e1 tu marca aprovechando todo el potencial de estos canales?<\/b><\/p><p><b>Cont\u00e1ctanos en <a href=\"mailto:info@tedexis.com\">info@tedexis.com<\/a> y dise\u00f1emos juntos una estrategia de retenci\u00f3n personalizada.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Esta es la verdad: vivimos en un entorno donde la competencia es feroz y las distracciones abundan, por lo que [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":7088,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16],"tags":[509,504,503,505,507,85,508,99,426,71,502,506],"class_list":["post-7087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-atencion-al-cliente-b2c","tag-campanas-automatizadas","tag-envio-masivo-de-mensajes","tag-estrategias-de-retencion-de-clientes","tag-estrategias-omnicanal","tag-fidelizacion-de-clientes","tag-integracion-sms-whatsapp","tag-marketing-b2c","tag-marketing-conversacional","tag-sms-marketing","tag-sms-y-whatsapp-en-marketing","tag-whatsapp-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SMS + WhatsApp en marketing B2C - Somos Tedexis - Soluciones m\u00f3viles seguras<\/title>\n<meta name=\"description\" content=\"Combina SMS y WhatsApp para potenciar la retenci\u00f3n en marketing B2C. 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