{"id":7058,"date":"2025-07-28T14:13:41","date_gmt":"2025-07-28T18:13:41","guid":{"rendered":"https:\/\/www.tedexis.com\/?p=7058"},"modified":"2025-10-24T12:54:31","modified_gmt":"2025-10-24T16:54:31","slug":"sms-marketing-para-startups","status":"publish","type":"post","link":"https:\/\/www.tedexis.com\/en\/blog\/sms-marketing-para-startups\/","title":{"rendered":"SMS marketing para startups"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7058\" class=\"elementor elementor-7058\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23eeaa5 e-flex e-con-boxed e-con e-parent\" data-id=\"23eeaa5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50b4f56 elementor-widget elementor-widget-image\" data-id=\"50b4f56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"334\" src=\"https:\/\/www.tedexis.com\/wp-content\/uploads\/2025\/07\/salarios-en-marketing-informe.jpg\" class=\"attachment-large size-large wp-image-7059\" alt=\"startups\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b133c7 elementor-widget elementor-widget-text-editor\" data-id=\"0b133c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Esta es la pregunta que todos nos hacemos: \u00bfpuede una startup con pocos recursos competir en atenci\u00f3n con los gigantes del mercado?<\/span><\/p><p><span style=\"font-weight: 400\">La respuesta real se construye con decisiones inteligentes desde el primer momento.\u00a0 Y una de las m\u00e1s estrat\u00e9gicas que puedes tomar como emprendedor es incorporar el SMS marketing desde el inicio.<\/span><\/p><p><span style=\"font-weight: 400\">Y es que imagina esto: acabas de lanzar tu producto. Tienes una landing page, tus redes activas y un par de campa\u00f1as en marcha. La atenci\u00f3n es limitada, los leads son escasos, y necesitas un canal directo que realmente se lea. Porque s\u00ed, los correos se pierden y los algoritmos cambian. Pero un SMS, sigue tan vigente como la primera vez.<\/span><\/p><p><span style=\"font-weight: 400\">En Tedexis creemos que no necesitas ser grande para empezar bien. Por eso hemos preparado esta gu\u00eda detallada para mostrarte c\u00f3mo usar el env\u00edo SMS masivo en una startup, c\u00f3mo hacerlo de manera acerada, y c\u00f3mo convertirlo en una de tus herramientas de marketing m\u00e1s poderosas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1acffad elementor-widget elementor-widget-heading\" data-id=\"1acffad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 el SMS marketing es ideal para las startups?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5636ae elementor-widget elementor-widget-text-editor\" data-id=\"e5636ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Inmediatez y bajo costo: <\/b><span style=\"font-weight: 400\">Los mensajes se reciben en segundos y no requieren conexi\u00f3n a internet. En comparaci\u00f3n con <\/span><a href=\"https:\/\/www.tedexis.com\/blog\/guia-completa-para-campanas-de-sms-marketing\/\"><span style=\"font-weight: 400\">campa\u00f1as<\/span><\/a><span style=\"font-weight: 400\"> pagas en redes o Google Ads, el env\u00edo de SMS es much\u00edsimo m\u00e1s rentable. Ideal para presupuestos ajustados.<\/span><\/li><li><b>Comunicaci\u00f3n personal: <\/b><span style=\"font-weight: 400\">El canal es directo, sin intermediarios. Cuando automatizas y <\/span><a href=\"https:\/\/www.tedexis.com\/blog\/como-implementar-la-personalizacion-ia-en-campanas-de-sms-b2b\/\"><span style=\"font-weight: 400\">personalizas<\/span><\/a><span style=\"font-weight: 400\"> bien, tus usuarios sienten que les hablas uno a uno. Y eso, en la era de la automatizaci\u00f3n, vale oro.<\/span><\/li><li><b><\/b><b>F\u00e1cil integraci\u00f3n con otras herramientas: <\/b><span style=\"font-weight: 400\">Desde CRMs hasta plataformas de ecommerce, el marketing SMS se puede integrar f\u00e1cilmente. Esto permite automatizar tareas, hacer seguimiento y construir flujos inteligentes desde el inicio.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-565a88d elementor-widget elementor-widget-heading\" data-id=\"565a88d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo lanzar tu estrategia de SMS Marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d74ad1 elementor-widget elementor-widget-heading\" data-id=\"6d74ad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Define tus objetivos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-547d2ab elementor-widget elementor-widget-text-editor\" data-id=\"547d2ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Antes de enviar el primer mensaje, preg\u00fantate:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u00bfQuiero generar leads?<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u00bfMe interesa recuperar carritos abandonados?<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u00bfBusco retener clientes o incentivar compras repetidas?<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Cada <\/span><a href=\"https:\/\/mediterrani.com\/objetivos-plan-marketing\/\"><span style=\"font-weight: 400\">objetivo<\/span><\/a><span style=\"font-weight: 400\"> necesita un tipo de mensaje, un flujo distinto y una m\u00e9trica de \u00e9xito clara.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a355093 elementor-widget elementor-widget-heading\" data-id=\"a355093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Elige la plataforma adecuada<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-354cef1 elementor-widget elementor-widget-text-editor\" data-id=\"354cef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Busca una soluci\u00f3n que te permita:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Capturar n\u00fameros de tel\u00e9fono legalmente<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Segmentar tu base de datos<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Automatizar flujos (ej. bienvenida, recordatorios, seguimiento post compra)<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Medir resultados en tiempo real<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">En Tedexis, por ejemplo, puedes conectar tu CRM, definir campa\u00f1as espec\u00edficas y tener control total sobre la trazabilidad de cada mensaje.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe31594 e-flex e-con-boxed e-con e-parent\" data-id=\"fe31594\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13ea89b elementor-widget elementor-widget-heading\" data-id=\"13ea89b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Construye tu lista de suscriptores<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfad967 elementor-widget elementor-widget-text-editor\" data-id=\"bfad967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">No compres bases de datos. Construye una comunidad real:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Usa formularios en tu web<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Agrega campos para n\u00famero de tel\u00e9fono en tus embudos<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ofrece descuentos o contenido exclusivo a cambio del n\u00famero<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Usa c\u00f3digos QR en eventos o productos f\u00edsicos<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Recuerda: en SMS marketing todo debe ser opt-in. Necesitas el consentimiento expl\u00edcito del usuario.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd8a3a elementor-widget elementor-widget-heading\" data-id=\"5bd8a3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Segmenta desde el primer d\u00eda<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d372ae elementor-widget elementor-widget-text-editor\" data-id=\"3d372ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Empieza con lo b\u00e1sico:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nuevos leads vs. clientes actuales<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Leads calientes vs. leads fr\u00edos<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Interesados por producto A vs. producto B<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Con el tiempo, podr\u00e1s <\/span><a href=\"https:\/\/www.tedexis.com\/en\/blog\/guia-de-segmentacion-para-sms-marketing\/\"><span style=\"font-weight: 400\">segmentar<\/span><\/a><span style=\"font-weight: 400\"> por comportamiento, ubicaci\u00f3n, historial de compra, etc. La clave es pensar en la segmentaci\u00f3n como una inversi\u00f3n: te permite enviar menos mensajes y tener m\u00e1s impacto.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2152608 elementor-widget elementor-widget-heading\" data-id=\"2152608\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo crear campa\u00f1as SMS efectivas para startups<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bdb305 elementor-widget elementor-widget-heading\" data-id=\"1bdb305\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">S\u00e9 claro, breve y directo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07a7859 elementor-widget elementor-widget-text-editor\" data-id=\"07a7859\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">140-160 caracteres. Ese es tu l\u00edmite. As\u00ed que ve al grano:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Usa llamadas a la acci\u00f3n claras: \u00abCompra ahora\u00bb, \u00abResponde S\u00cd\u00bb, \u00abReserva tu cup\u00f3n\u00bb<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Incluye enlaces acortados para medir clics y llevar tr\u00e1fico<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Evita tecnicismos o jerga complicada<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1fb242 elementor-widget elementor-widget-heading\" data-id=\"e1fb242\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Automatiza desde el inicio<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb1f901 elementor-widget elementor-widget-text-editor\" data-id=\"eb1f901\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">No necesitas una empresa enorme para usar automatizaci\u00f3n. Desde el primer suscriptor puedes crear flujos como:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Bienvenida: \u201c\u00a1Gracias por unirte! Aqu\u00ed tienes tu 10% de descuento: [enlace]\u201d<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Carrito abandonado: \u201c\u00a1Ey! Tu carrito te est\u00e1 esperando. Usa CUP\u00d3N10 antes de que expire.\u201d<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Seguimiento post compra: \u201c\u00bfC\u00f3mo estuvo tu experiencia? Cu\u00e9ntanos con un clic: [enlace a encuesta]\u201d<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f950c6 elementor-widget elementor-widget-heading\" data-id=\"3f950c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Env\u00eda valor, no solo promociones<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ee382 elementor-widget elementor-widget-text-editor\" data-id=\"c6ee382\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Una startup que solo manda descuentos es como una tienda que grita \u00ab\u00a1Liquidaci\u00f3n permanente!\u00bb desde el primer d\u00eda. Pierde impacto.<\/span><\/p><p><span style=\"font-weight: 400\">Tambi\u00e9n puedes usar el SMS para:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Compartir contenido \u00fatil<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Invitar a webinars o demos<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Recordar fechas importantes (renovaciones, lanzamientos, etc.)<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Obtener feedback r\u00e1pido con encuestas cortas<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da724c4 elementor-widget elementor-widget-heading\" data-id=\"da724c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Segmentaci\u00f3n inteligente: c\u00f3mo personalizar sin volverte loco<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1805275 elementor-widget elementor-widget-text-editor\" data-id=\"1805275\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Una startup tiene una ventaja sobre una empresa gigante: puede conocer mejor a sus primeros clientes. Aprovecha eso.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cc19a2 elementor-widget elementor-widget-heading\" data-id=\"3cc19a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Segmentaci\u00f3n demogr\u00e1fica<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b713b32 elementor-widget elementor-widget-text-editor\" data-id=\"b713b32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Edad, ubicaci\u00f3n y tipo de negocio son variables clave para startups que venden en m\u00faltiples regiones. No es lo mismo enviar una promoci\u00f3n a un emprendedor tech en Ciudad de M\u00e9xico que a un peque\u00f1o comercio en Lima. Ajustar el tono, el horario de env\u00edo y el tipo de oferta seg\u00fan la realidad de cada perfil puede mejorar notablemente el impacto del mensaje.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6127cf elementor-widget elementor-widget-heading\" data-id=\"f6127cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Segmentaci\u00f3n por comportamiento<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee60c29 elementor-widget elementor-widget-text-editor\" data-id=\"ee60c29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">\u00bfVisit\u00f3 tu web m\u00e1s de 3 veces? \u00bfAbandon\u00f3 el carrito? \u00bfTe sigue en redes? Cada comportamiento es una pista.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b249243 elementor-widget elementor-widget-heading\" data-id=\"b249243\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Segmentaci\u00f3n contextual<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc0780 elementor-widget elementor-widget-text-editor\" data-id=\"5cc0780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Usa fechas clave, clima, eventos locales. Ej: \u201c\u00bfLloviendo en Santiago? Qu\u00e9date en casa. Pide con 15% OFF: [enlace]\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71472f3 elementor-widget elementor-widget-heading\" data-id=\"71472f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Segmentaci\u00f3n emocional<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a5d68a elementor-widget elementor-widget-text-editor\" data-id=\"7a5d68a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">S\u00ed, incluso puedes segmentar seg\u00fan intereses o valores si capturas esa data. \u00bfTu producto ayuda al medio ambiente? \u00bfPromueve h\u00e1bitos saludables? Usa eso para conectar.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a8882e elementor-widget elementor-widget-heading\" data-id=\"7a8882e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Normativa y buenas pr\u00e1cticas del SMS marketing para startups<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0e8731 elementor-widget elementor-widget-heading\" data-id=\"a0e8731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consentimiento siempre<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5088ca elementor-widget elementor-widget-text-editor\" data-id=\"f5088ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Debes tener el permiso del usuario para enviarle mensajes. Esto no es solo por cortes\u00eda, es por ley (y por sentido com\u00fan).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b995d elementor-widget elementor-widget-heading\" data-id=\"74b995d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Darse de baja f\u00e1cil<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c18877d elementor-widget elementor-widget-text-editor\" data-id=\"c18877d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Cada mensaje debe incluir una opci\u00f3n clara para darse de baja. Ejemplo: \u201cEnv\u00eda STOP para dejar de recibir mensajes.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b136766 elementor-widget elementor-widget-heading\" data-id=\"b136766\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">No abuses del canal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3044a elementor-widget elementor-widget-text-editor\" data-id=\"2c3044a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">1-2 mensajes por semana suele ser m\u00e1s que suficiente. Nadie quiere un SMS diario de su startup favorita.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f897e2c elementor-widget elementor-widget-heading\" data-id=\"f897e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Respeta horarios<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e44497 elementor-widget elementor-widget-text-editor\" data-id=\"6e44497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Evita enviar mensajes muy temprano o muy tarde. Lo ideal: entre 9:00 a. m. y 7:00 p. m.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b1f013 elementor-widget elementor-widget-heading\" data-id=\"0b1f013\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo medir el \u00e9xito de tu estrategia SMS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-124b16d elementor-widget elementor-widget-text-editor\" data-id=\"124b16d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Los n\u00fameros te dir\u00e1n qu\u00e9 funciona y qu\u00e9 debes mejorar. Algunas m\u00e9tricas clave:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tasa de entrega: \u00bfCu\u00e1ntos SMS llegaron realmente?<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tasa de apertura: Dif\u00edcil de medir, pero si el CTA implica clic, puedes usar eso como proxy.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">CTR (Click Through Rate): \u00bfCu\u00e1ntas personas hicieron clic en el enlace?<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Conversi\u00f3n: \u00bfCu\u00e1ntos compraron, se registraron, respondieron?<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tasa de baja: \u00bfCu\u00e1ntos pidieron dejar de recibir mensajes?<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-421a3d7 elementor-widget elementor-widget-heading\" data-id=\"421a3d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Casos de uso comunes de SMS marketing en startups<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c21b6e elementor-widget elementor-widget-text-editor\" data-id=\"7c21b6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Lanzamiento de producto: crea expectativa con un SMS previo y otro al lanzamiento.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Promociones flash: ofertas de tiempo limitado para incentivar compras inmediatas.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Soporte postventa: acompa\u00f1ar al cliente luego de la compra.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Feedback expr\u00e9s: encuestas cortas para validar hip\u00f3tesis o mejorar la experiencia.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Activaciones de comunidad: invita a tus primeros usuarios a eventos, betas o campa\u00f1as especiales.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d403cc elementor-widget elementor-widget-heading\" data-id=\"1d403cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Integraci\u00f3n con otras estrategias de marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6d62be elementor-widget elementor-widget-heading\" data-id=\"b6d62be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Email y SMS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee761e9 elementor-widget elementor-widget-text-editor\" data-id=\"ee761e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Usa el SMS como recordatorio o activador:<\/span><\/p><p><span style=\"font-weight: 400\">Env\u00edas un <\/span><a href=\"https:\/\/www.tedexis.com\/en\/blog\/sms-o-email-marketing-cual-es-mas-efectiva\/\"><span style=\"font-weight: 400\">email<\/span><\/a><span style=\"font-weight: 400\"> con toda la info de un webinar \u2192 24 horas antes, un SMS con el enlace directo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be406fc elementor-widget elementor-widget-heading\" data-id=\"be406fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Redes sociales y SMS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7697084 elementor-widget elementor-widget-text-editor\" data-id=\"7697084\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Invita a tus seguidores a suscribirse v\u00eda SMS para recibir contenido exclusivo. O usa el SMS para viralizar contenido (\u201cComparte esto con un amigo y gana\u2026\u201d).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-983bf8a elementor-widget elementor-widget-heading\" data-id=\"983bf8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Automatizaci\u00f3n y CRM<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f08f5c elementor-widget elementor-widget-text-editor\" data-id=\"0f08f5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Conecta tu <a href=\"https:\/\/www.tedexis.com\/blog\/como-integrar-sms-con-tu-crm\/\">CRM<\/a> para que los SMS respondan a acciones reales. Ej: \u201cJuan descarg\u00f3 el eBook \u2192 10 minutos despu\u00e9s, recibe un SMS con un CTA para agendar una llamada.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d052f7 elementor-widget elementor-widget-heading\" data-id=\"2d052f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El canal que te acompa\u00f1a en todo el camino<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5269c81 elementor-widget elementor-widget-text-editor\" data-id=\"5269c81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">El SMS marketing para startups no es una moda. Es una herramienta subutilizada, accesible, directa, personal. Y est\u00e1 al alcance de cualquier equipo que entienda el valor de construir relaciones desde el d\u00eda uno.<\/span><\/p><p><span style=\"font-weight: 400\">Porque al final, las startups que triunfan no son las que hablan m\u00e1s fuerte, sino las que escuchan mejor. Y un buen mensaje, en el momento justo, puede marcar toda la diferencia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e055b elementor-widget elementor-widget-heading\" data-id=\"47e055b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00bfEst\u00e1s listo para escribir tu primer mensaje?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de7a7c2 elementor-widget elementor-widget-text-editor\" data-id=\"de7a7c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">En Tedexis, ayudamos a startups a conectar mejor, automatizar su comunicaci\u00f3n y escalar sin perder el toque humano.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Si est\u00e1s listo para empezar a enviar mensajes que se lean, que se sientan y que conviertan, escr\u00edbenos hoy a <a href=\"mailto:info@tedexis.com\">info@tedexis.com<\/a> y llevemos tu estrategia de marketing al siguiente paso l\u00f3gico: hablar directamente con quien importa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Esta es la pregunta que todos nos hacemos: \u00bfpuede una startup con pocos recursos competir en atenci\u00f3n con los gigantes [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":7059,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16],"tags":[404,138,488,395,485,318,487,157,83,305,486,71,484,489],"class_list":["post-7058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-automatizacion-sms","tag-campanas-sms","tag-captar-leads-por-sms","tag-envio-sms","tag-envio-sms-masivo-leads-b2b","tag-estrategia-omnicanal","tag-estrategias-de-sms-para-startups","tag-marketing-b2b","tag-marketing-sms","tag-personalizacion-de-sms","tag-segmentacion-sms","tag-sms-marketing","tag-sms-marketing-para-startups","tag-sms-para-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SMS marketing para startups - Somos Tedexis - Soluciones m\u00f3viles seguras<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo aplicar el SMS marketing para startups, generar leads, automatizar tu comunicaci\u00f3n y conectar mejor con tus clientes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tedexis.com\/en\/blog\/sms-marketing-para-startups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMS marketing para startups - Somos Tedexis - Soluciones m\u00f3viles seguras\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo aplicar el SMS marketing para startups, generar leads, automatizar tu comunicaci\u00f3n y conectar mejor con tus clientes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tedexis.com\/en\/blog\/sms-marketing-para-startups\/\" \/>\n<meta property=\"og:site_name\" content=\"Somos Tedexis - Soluciones m\u00f3viles seguras\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Tedexis\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-28T18:13:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-24T16:54:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tedexis.com\/wp-content\/uploads\/2025\/07\/salarios-en-marketing-informe.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"801\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"guayoyoblog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tedexis\" \/>\n<meta name=\"twitter:site\" content=\"@tedexis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"guayoyoblog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/sms-marketing-para-startups\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/sms-marketing-para-startups\\\/\"},\"author\":{\"name\":\"guayoyoblog\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#\\\/schema\\\/person\\\/f795d81fcfc12be3b14270faeb502abc\"},\"headline\":\"SMS marketing para startups\",\"datePublished\":\"2025-07-28T18:13:41+00:00\",\"dateModified\":\"2025-10-24T16:54:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/sms-marketing-para-startups\\\/\"},\"wordCount\":1386,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/sms-marketing-para-startups\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tedexis.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/salarios-en-marketing-informe.jpg\",\"keywords\":[\"automatizaci\u00f3n SMS\",\"Campa\u00f1as SMS\",\"captar leads por sms\",\"envio sms\",\"envio sms masivo leads B2B\",\"estrategia omnicanal\",\"estrategias de sms para startups\",\"Marketing B2B\",\"Marketing SMS\",\"personalizaci\u00f3n de SMS\",\"segmentaci\u00f3n sms\",\"SMS Marketing\",\"sms marketing para startups\",\"sms para ecommerce\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/sms-marketing-para-startups\\\/\",\"url\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/sms-marketing-para-startups\\\/\",\"name\":\"SMS marketing para startups - Somos Tedexis - Soluciones m\u00f3viles seguras\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/sms-marketing-para-startups\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/sms-marketing-para-startups\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tedexis.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/salarios-en-marketing-informe.jpg\",\"datePublished\":\"2025-07-28T18:13:41+00:00\",\"dateModified\":\"2025-10-24T16:54:31+00:00\",\"description\":\"Descubre c\u00f3mo aplicar el SMS marketing para startups, generar leads, automatizar tu comunicaci\u00f3n y conectar mejor con tus clientes\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/sms-marketing-para-startups\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/sms-marketing-para-startups\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/sms-marketing-para-startups\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.tedexis.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/salarios-en-marketing-informe.jpg\",\"contentUrl\":\"https:\\\/\\\/www.tedexis.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/salarios-en-marketing-informe.jpg\",\"width\":1200,\"height\":801,\"caption\":\"startups\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/sms-marketing-para-startups\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.tedexis.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SMS marketing para startups\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#website\",\"url\":\"https:\\\/\\\/www.tedexis.com\\\/\",\"name\":\"Somos Tedexis - Soluciones m\u00f3viles seguras\",\"description\":\"Tedexis es una empresa l\u00edder en soluciones m\u00f3viles, mensajer\u00eda y gesti\u00f3n de tr\u00e1fico SMS en Am\u00e9rica Latina. Cont\u00e1ctanos hoy mismo.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#organization\"},\"alternateName\":\"Tedexis\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.tedexis.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#organization\",\"name\":\"Tedexis\",\"alternateName\":\"Tedexis\",\"url\":\"https:\\\/\\\/www.tedexis.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.tedexis.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/logo-tipografia-tedexis2-.png\",\"contentUrl\":\"https:\\\/\\\/www.tedexis.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/logo-tipografia-tedexis2-.png\",\"width\":1240,\"height\":429,\"caption\":\"Tedexis\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Tedexis\",\"https:\\\/\\\/x.com\\\/tedexis\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tedexis\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#\\\/schema\\\/person\\\/f795d81fcfc12be3b14270faeb502abc\",\"name\":\"guayoyoblog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37e0c76980385d368dda106898301c9664fb7e20d1f5debb771b911c24102b6e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37e0c76980385d368dda106898301c9664fb7e20d1f5debb771b911c24102b6e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37e0c76980385d368dda106898301c9664fb7e20d1f5debb771b911c24102b6e?s=96&d=mm&r=g\",\"caption\":\"guayoyoblog\"},\"url\":\"https:\\\/\\\/www.tedexis.com\\\/en\\\/blog\\\/author\\\/guayoyoblog\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SMS marketing para startups - Somos Tedexis - Soluciones m\u00f3viles seguras","description":"Descubre c\u00f3mo aplicar el SMS marketing para startups, generar leads, automatizar tu comunicaci\u00f3n y conectar mejor con tus clientes","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tedexis.com\/en\/blog\/sms-marketing-para-startups\/","og_locale":"en_US","og_type":"article","og_title":"SMS marketing para startups - Somos Tedexis - Soluciones m\u00f3viles seguras","og_description":"Descubre c\u00f3mo aplicar el SMS marketing para startups, generar leads, automatizar tu comunicaci\u00f3n y conectar mejor con tus clientes","og_url":"https:\/\/www.tedexis.com\/en\/blog\/sms-marketing-para-startups\/","og_site_name":"Somos Tedexis - Soluciones m\u00f3viles seguras","article_publisher":"https:\/\/www.facebook.com\/Tedexis","article_published_time":"2025-07-28T18:13:41+00:00","article_modified_time":"2025-10-24T16:54:31+00:00","og_image":[{"width":1200,"height":801,"url":"https:\/\/www.tedexis.com\/wp-content\/uploads\/2025\/07\/salarios-en-marketing-informe.jpg","type":"image\/jpeg"}],"author":"guayoyoblog","twitter_card":"summary_large_image","twitter_creator":"@tedexis","twitter_site":"@tedexis","twitter_misc":{"Written by":"guayoyoblog","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tedexis.com\/blog\/sms-marketing-para-startups\/#article","isPartOf":{"@id":"https:\/\/www.tedexis.com\/blog\/sms-marketing-para-startups\/"},"author":{"name":"guayoyoblog","@id":"https:\/\/www.tedexis.com\/#\/schema\/person\/f795d81fcfc12be3b14270faeb502abc"},"headline":"SMS marketing para startups","datePublished":"2025-07-28T18:13:41+00:00","dateModified":"2025-10-24T16:54:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tedexis.com\/blog\/sms-marketing-para-startups\/"},"wordCount":1386,"publisher":{"@id":"https:\/\/www.tedexis.com\/#organization"},"image":{"@id":"https:\/\/www.tedexis.com\/blog\/sms-marketing-para-startups\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tedexis.com\/wp-content\/uploads\/2025\/07\/salarios-en-marketing-informe.jpg","keywords":["automatizaci\u00f3n SMS","Campa\u00f1as SMS","captar leads por sms","envio sms","envio sms masivo leads B2B","estrategia omnicanal","estrategias de sms para startups","Marketing B2B","Marketing SMS","personalizaci\u00f3n de SMS","segmentaci\u00f3n sms","SMS Marketing","sms marketing para startups","sms para ecommerce"],"articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.tedexis.com\/blog\/sms-marketing-para-startups\/","url":"https:\/\/www.tedexis.com\/blog\/sms-marketing-para-startups\/","name":"SMS marketing para startups - Somos Tedexis - Soluciones m\u00f3viles seguras","isPartOf":{"@id":"https:\/\/www.tedexis.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tedexis.com\/blog\/sms-marketing-para-startups\/#primaryimage"},"image":{"@id":"https:\/\/www.tedexis.com\/blog\/sms-marketing-para-startups\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tedexis.com\/wp-content\/uploads\/2025\/07\/salarios-en-marketing-informe.jpg","datePublished":"2025-07-28T18:13:41+00:00","dateModified":"2025-10-24T16:54:31+00:00","description":"Descubre c\u00f3mo aplicar el SMS marketing para startups, generar leads, automatizar tu comunicaci\u00f3n y conectar mejor con tus clientes","breadcrumb":{"@id":"https:\/\/www.tedexis.com\/blog\/sms-marketing-para-startups\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tedexis.com\/blog\/sms-marketing-para-startups\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tedexis.com\/blog\/sms-marketing-para-startups\/#primaryimage","url":"https:\/\/www.tedexis.com\/wp-content\/uploads\/2025\/07\/salarios-en-marketing-informe.jpg","contentUrl":"https:\/\/www.tedexis.com\/wp-content\/uploads\/2025\/07\/salarios-en-marketing-informe.jpg","width":1200,"height":801,"caption":"startups"},{"@type":"BreadcrumbList","@id":"https:\/\/www.tedexis.com\/blog\/sms-marketing-para-startups\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.tedexis.com\/"},{"@type":"ListItem","position":2,"name":"SMS marketing para startups"}]},{"@type":"WebSite","@id":"https:\/\/www.tedexis.com\/#website","url":"https:\/\/www.tedexis.com\/","name":"Somos Tedexis - Soluciones m\u00f3viles seguras","description":"Tedexis es una empresa l\u00edder en soluciones m\u00f3viles, mensajer\u00eda y gesti\u00f3n de tr\u00e1fico SMS en Am\u00e9rica Latina. Cont\u00e1ctanos hoy mismo.","publisher":{"@id":"https:\/\/www.tedexis.com\/#organization"},"alternateName":"Tedexis","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tedexis.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tedexis.com\/#organization","name":"Tedexis","alternateName":"Tedexis","url":"https:\/\/www.tedexis.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tedexis.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.tedexis.com\/wp-content\/uploads\/2024\/06\/logo-tipografia-tedexis2-.png","contentUrl":"https:\/\/www.tedexis.com\/wp-content\/uploads\/2024\/06\/logo-tipografia-tedexis2-.png","width":1240,"height":429,"caption":"Tedexis"},"image":{"@id":"https:\/\/www.tedexis.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Tedexis","https:\/\/x.com\/tedexis","https:\/\/www.linkedin.com\/company\/tedexis\/"]},{"@type":"Person","@id":"https:\/\/www.tedexis.com\/#\/schema\/person\/f795d81fcfc12be3b14270faeb502abc","name":"guayoyoblog","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/37e0c76980385d368dda106898301c9664fb7e20d1f5debb771b911c24102b6e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/37e0c76980385d368dda106898301c9664fb7e20d1f5debb771b911c24102b6e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/37e0c76980385d368dda106898301c9664fb7e20d1f5debb771b911c24102b6e?s=96&d=mm&r=g","caption":"guayoyoblog"},"url":"https:\/\/www.tedexis.com\/en\/blog\/author\/guayoyoblog\/"}]}},"_links":{"self":[{"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/posts\/7058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/comments?post=7058"}],"version-history":[{"count":13,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/posts\/7058\/revisions"}],"predecessor-version":[{"id":7072,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/posts\/7058\/revisions\/7072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/media\/7059"}],"wp:attachment":[{"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/media?parent=7058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/categories?post=7058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/tags?post=7058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}