{"id":7047,"date":"2025-07-21T16:34:30","date_gmt":"2025-07-21T20:34:30","guid":{"rendered":"https:\/\/www.tedexis.com\/?p=7047"},"modified":"2025-10-24T12:54:31","modified_gmt":"2025-10-24T16:54:31","slug":"como-usar-sms-para-generar-leads-b2b-de-calidad","status":"publish","type":"post","link":"https:\/\/www.tedexis.com\/en\/blog\/como-usar-sms-para-generar-leads-b2b-de-calidad\/","title":{"rendered":"\u00bfC\u00f3mo usar SMS para generar leads B2B de calidad?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7047\" class=\"elementor elementor-7047\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-208d1a6 e-flex e-con-boxed e-con e-parent\" data-id=\"208d1a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a70c6e9 elementor-widget elementor-widget-image\" data-id=\"a70c6e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/www.tedexis.com\/wp-content\/uploads\/2025\/07\/AdobeStock_1145269885-scaled-1.jpeg\" class=\"attachment-large size-large wp-image-7048\" alt=\"Generar leads\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7402c0 elementor-widget elementor-widget-text-editor\" data-id=\"a7402c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">En alg\u00fan momento tuvimos esta duda, al igual que t\u00fa. Y es que: \u00bfes posible generar leads B2B reales a trav\u00e9s de algo tan breve como un mensaje SMS?<\/span><\/p><p><span style=\"font-weight: 400\">Puede parecer contradictorio: el marketing B2B se percibe como complejo, racional, lleno de tomadores de decisi\u00f3n, ciclos largos y estrategias de contenido profundo.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">\u00bfQu\u00e9 lugar podr\u00eda tener un SMS en este ecosistema? La respuesta, sorprendentemente, es mucho m\u00e1s poderosa de lo que imaginas.<\/span><\/p><p><span style=\"font-weight: 400\">En un mundo donde la atenci\u00f3n es el recurso m\u00e1s escaso y la inmediatez importa m\u00e1s que nunca, el SMS se convierte en un canal directo, eficiente y altamente efectivo para iniciar relaciones de valor en entornos B2B. Y no se trata solo de enviar mensajes masivos: hablamos de conversaciones personalizadas, flujos automatizados, integraci\u00f3n con tu CRM, y generaci\u00f3n de leads de calidad con alto potencial de conversi\u00f3n.<\/span><\/p><p><span style=\"font-weight: 400\">En Tedexis, lo hemos comprobado una y otra vez. As\u00ed que en este art\u00edculo te mostraremos c\u00f3mo usar el env\u00edo de SMS masivo como parte estrat\u00e9gica de tu marketing B2B, con ejemplos, mejores pr\u00e1cticas, y recomendaciones para que lo adaptes a tu negocio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-248ba55 elementor-widget elementor-widget-heading\" data-id=\"248ba55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 considerar SMS en marketing B2B?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df0ff20 elementor-widget elementor-widget-text-editor\" data-id=\"df0ff20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">La mayor\u00eda de las veces, cuando hablamos de marketing SMS, pensamos en ofertas B2C. Pero en el mundo B2B, este canal tiene un potencial estrat\u00e9gico \u00fanico:<\/span><\/p><ul><li style=\"font-weight: 400\"><b>Alta tasa de apertura<\/b><span style=\"font-weight: 400\">: Los SMS tienen una tasa de apertura del 98%, y en su mayor\u00eda se leen en los primeros cinco minutos.<\/span><\/li><li style=\"font-weight: 400\"><b>Canal directo con decisores<\/b><span style=\"font-weight: 400\">: Muchos ejecutivos revisan sus tel\u00e9fonos constantemente. Un SMS bien dirigido puede ser la entrada que necesitas.<\/span><\/li><li style=\"font-weight: 400\"><b>Versatilidad de uso<\/b><span style=\"font-weight: 400\">: Confirmaciones, recordatorios, invitaciones, encuestas, seguimiento, todo de forma breve, clara y no invasiva.<\/span><\/li><li style=\"font-weight: 400\"><b>Ideal para automatizaci\u00f3n<\/b><span style=\"font-weight: 400\">: Puedes integrarlo con tu CRM y flujos de automatizaci\u00f3n para convertir cada interacci\u00f3n en una oportunidad.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1e8cd3 elementor-widget elementor-widget-heading\" data-id=\"b1e8cd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Paso 1: Construye una base de datos B2B con consentimiento<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89f41b9 elementor-widget elementor-widget-text-editor\" data-id=\"89f41b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Antes de pensar en conversiones, piensa en calidad. Un <\/span><b>lead B2B por SMS<\/b><span style=\"font-weight: 400\"> solo es \u00fatil si ha dado su consentimiento y tiene inter\u00e9s genuino. Aqu\u00ed te mostramos c\u00f3mo construir esa base de datos:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Incluye casillas de suscripci\u00f3n SMS en tus formularios web, webinars, ebooks o lead magnets.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Usa campa\u00f1as de email para invitar a los usuarios a dejar su n\u00famero m\u00f3vil.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Promueve beneficios claros: acceso a contenido exclusivo, eventos, alertas tempranas o demos personalizadas.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Implementa confirmaciones de doble opt-in para asegurar calidad y cumplimiento normativo.<\/span><\/li><\/ul><p><b>Ejemplo:<\/b><\/p><p><span style=\"font-weight: 400\">\u201c\u00bfTe gustar\u00eda recibir nuestros reportes sectoriales y alertas de eventos exclusivos por SMS? D\u00e9janos tu n\u00famero.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7478d4 elementor-widget elementor-widget-heading\" data-id=\"c7478d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Paso 2: Segmenta tu audiencia con inteligencia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3efc45b elementor-widget elementor-widget-text-editor\" data-id=\"3efc45b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">En B2B, no todos los leads son iguales. Para que tu estrategia funcione, necesitas una <\/span><a href=\"https:\/\/www.tedexis.com\/en\/blog\/guia-de-segmentacion-para-sms-marketing\/\"><span style=\"font-weight: 400\">segmentaci\u00f3n<\/span><\/a><span style=\"font-weight: 400\"> precisa. Algunos criterios \u00fatiles:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cargo o nivel de decisi\u00f3n<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Industria<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tama\u00f1o de la empresa<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Etapa del ciclo de compra<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Interacciones anteriores (clics, descargas, registros)<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Tu CRM es clave aqu\u00ed. Con\u00e9ctalo a tu plataforma de env\u00edo SMS masivo para automatizar listas y disparadores seg\u00fan reglas claras.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77f8d74 elementor-widget elementor-widget-heading\" data-id=\"77f8d74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Paso 3: Crea mensajes de valor (y no solo promociones)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad63622 elementor-widget elementor-widget-text-editor\" data-id=\"ad63622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">En marketing B2B, la propuesta de valor manda. Tus <\/span><a href=\"https:\/\/www.tedexis.com\/blog\/guia-de-mensajes-efectivos-para-aumentar-las-ventas-con-sms-marketing\/\"><span style=\"font-weight: 400\">mensajes<\/span><\/a><span style=\"font-weight: 400\"> deben ser \u00fatiles, breves y alineados al contexto del receptor.<\/span><\/p><p><b>Ejemplos de mensajes SMS efectivos para leads B2B:<\/b><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cHola Andr\u00e9s, ya puedes descargar el informe de tendencias log\u00edsticas 2025 aqu\u00ed: bit.ly\/tendencias25\u201d<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cAna, tu acceso a la demo personalizada ya est\u00e1 activo. \u00bfConfirmamos tu disponibilidad para ma\u00f1ana?\u201d<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cFaltan 2 d\u00edas para el webinar exclusivo sobre automatizaci\u00f3n financiera. \u00bfConfirmas tu asistencia? bit.ly\/webinarcf\u201d<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72b6fe6 e-flex e-con-boxed e-con e-parent\" data-id=\"72b6fe6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-972f9a9 elementor-widget elementor-widget-heading\" data-id=\"972f9a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ideas de contenido para acompa\u00f1ar tus SMS:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f52457 elementor-widget elementor-widget-text-editor\" data-id=\"7f52457\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Invitaciones a webinars o eventos virtuales<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Recordatorios de reuniones o demos agendadas<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enlaces a casos de \u00e9xito o benchmarks del sector<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Encuestas r\u00e1pidas para detectar necesidades<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Avisos de apertura de agendas para consultor\u00eda gratuita<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0a6ec3 elementor-widget elementor-widget-heading\" data-id=\"c0a6ec3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Paso 4: Usa automatizaci\u00f3n para responder en tiempo real<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81b7bd3 elementor-widget elementor-widget-text-editor\" data-id=\"81b7bd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">En B2B, el <\/span><b>tiempo de respuesta<\/b><span style=\"font-weight: 400\"> lo es todo. <\/span><a href=\"https:\/\/www.tedexis.com\/en\/blog\/sms-automatizados-que-son-y-como-usarlos\/\"><span style=\"font-weight: 400\">Automatiza<\/span><\/a><span style=\"font-weight: 400\"> los siguientes pasos para responder r\u00e1pido y convertir inter\u00e9s en acci\u00f3n:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Env\u00eda un SMS de seguimiento inmediato tras un formulario.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Configura respuestas autom\u00e1ticas seg\u00fan palabras clave o comportamiento.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Dispara tareas o asignaciones internas en tu CRM al recibir respuestas.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Usa flujos condicionales seg\u00fan la interacci\u00f3n del usuario (clics, respuestas, rebotes).<\/span><\/li><\/ul><p><b>Ejemplo de flujo automatizado:<\/b><\/p><ol><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">El usuario descarga un lead magnet.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Recibe un SMS: \u201cGracias, Juan. \u00bfTe gustar\u00eda agendar una llamada para discutir c\u00f3mo aplicar estas ideas en tu empresa?\u201d<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Si responde \u201cS\u00ed\u201d, se agenda autom\u00e1ticamente una cita o se notifica a ventas.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99b3bb3 elementor-widget elementor-widget-heading\" data-id=\"99b3bb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Paso 5: Mant\u00e9n el cumplimiento y la transparencia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ba3626 elementor-widget elementor-widget-text-editor\" data-id=\"0ba3626\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Tu audiencia B2B valora la profesionalidad. Para mantener la confianza:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Incluye siempre una opci\u00f3n clara de baja (\u201cResponde STOP para salir\u201d).<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cumple con normativas de privacidad como el RGPD y <\/span><a href=\"https:\/\/www.cloudflare.com\/es-es\/learning\/privacy\/what-is-the-can-spam-act\/\"><span style=\"font-weight: 400\">CAN-SPAM<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">S\u00e9 transparente sobre la frecuencia y prop\u00f3sito de tus mensajes.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63d3a59 elementor-widget elementor-widget-heading\" data-id=\"63d3a59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Paso 6: Integra el SMS con tu CRM y tu estrategia omnicanal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c40453b elementor-widget elementor-widget-text-editor\" data-id=\"c40453b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">No los trabajes como entidades separadas. Integra el SMS dentro de tu estrategia omnicanal. Algunas ideas:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Refuerza campa\u00f1as de email con SMS recordatorios.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Usa el SMS para confirmar citas agendadas por llamada.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Completa los flujos de automatizaci\u00f3n de tu CRM con etapas SMS.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Avisa v\u00eda SMS cuando un lead no responde al email.<\/span><\/li><\/ul><p><b>Ejemplo:<\/b><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Email enviado \u2192 no abierto en 48h \u2192 SMS recordatorio: \u201cRevisa tu correo, enviamos info clave sobre [tema relevante]\u201d.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5cdb7c elementor-widget elementor-widget-heading\" data-id=\"c5cdb7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Paso 7: Mide, ajusta y optimiza<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ca35b1 elementor-widget elementor-widget-text-editor\" data-id=\"9ca35b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Como en todo en el marketing digital, la iteraci\u00f3n es esencial:<\/span><\/p><ul><li style=\"font-weight: 400\"><a href=\"https:\/\/www.tedexis.com\/blog\/optimiza-sms-masivos-midiendo-tus-kpi\/\"><span style=\"font-weight: 400\">Mide<\/span><\/a><span style=\"font-weight: 400\"> tasa de apertura, clics, respuestas, conversiones.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Prueba A\/B distintos enfoques: tono, CTA, horario, frecuencia.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ajusta tus segmentos y contenido seg\u00fan los resultados.<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Recuerda: en B2B, lo importante no es el volumen, sino la calidad de los leads.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9db7342 elementor-widget elementor-widget-heading\" data-id=\"9db7342\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Empieza a generar conversaciones que abren oportunidades<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c5137e elementor-widget elementor-widget-text-editor\" data-id=\"5c5137e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">La generaci\u00f3n de leads B2B no tiene por qu\u00e9 ser lenta ni depender \u00fanicamente de canales tradicionales. Un mensaje breve, bien pensado, puede abrir la puerta a una relaci\u00f3n comercial s\u00f3lida. Especialmente si est\u00e1 respaldado por automatizaci\u00f3n, datos inteligentes y un enfoque centrado en la persona.<\/span><\/p><p><span style=\"font-weight: 400\">En Tedexis, creemos en usar la tecnolog\u00eda para acortar distancias humanas. Y el <\/span><b>marketing SMS<\/b><span style=\"font-weight: 400\"> es una de las formas m\u00e1s efectivas de hacerlo cuando se integra con estrategia.<\/span><\/p><p><span style=\"font-weight: 400\">\u00bfEst\u00e1s listo para que tu pr\u00f3ximo lead de calidad empiece con tan solo un mensaje?<\/span><\/p><p><span style=\"font-weight: 400\">Cont\u00e1ctanos hoy a <a href=\"mailto:info@tedexis.com\">info@tedexis.com<\/a> y descubre c\u00f3mo podemos ayudarte a integrar el SMS en tu estrategia B2B<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En alg\u00fan momento tuvimos esta duda, al igual que t\u00fa. Y es que: \u00bfes posible generar leads B2B reales a [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":7048,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16],"tags":[480,483,479,395,438,481,482,478,157,83],"class_list":["post-7047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-automatizacion-de-marketing-b2b","tag-campanas-sms-b2b","tag-captacion-de-prospectos-por-sms","tag-envio-sms","tag-envio-sms-masivo","tag-estrategias-b2b-con-sms","tag-generacion-de-leads","tag-leads-b2b","tag-marketing-b2b","tag-marketing-sms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo usar SMS para generar leads B2B de calidad? 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