{"id":6998,"date":"2025-06-23T10:17:34","date_gmt":"2025-06-23T14:17:34","guid":{"rendered":"https:\/\/www.tedexis.com\/?p=6998"},"modified":"2025-10-24T12:54:32","modified_gmt":"2025-10-24T16:54:32","slug":"sms-el-motor-del-customer-journey","status":"publish","type":"post","link":"https:\/\/www.tedexis.com\/en\/blog\/sms-el-motor-del-customer-journey\/","title":{"rendered":"SMS: El motor del Customer Journey"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6998\" class=\"elementor elementor-6998\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4ba117 e-flex e-con-boxed e-con e-parent\" data-id=\"c4ba117\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87cc1ea elementor-widget elementor-widget-image\" data-id=\"87cc1ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"327\" src=\"https:\/\/www.tedexis.com\/wp-content\/uploads\/2025\/06\/JULIO25-TEDEXIS.jpg\" class=\"attachment-large size-large wp-image-6999\" alt=\"Customer journey\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b932ddb e-flex e-con-boxed e-con e-parent\" data-id=\"b932ddb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12c85ff elementor-widget elementor-widget-text-editor\" data-id=\"12c85ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Cuando hablamos del customer journey, muchos piensan en anuncios, p\u00e1ginas web, redes sociales&#8230; y luego, con suerte, en un email olvidado en alguna bandeja de entrada.<\/span><\/p><p><span style=\"font-weight: 400\">Pero \u00bfy el SMS?<\/span><\/p><p><span style=\"font-weight: 400\">Ese peque\u00f1o mensaje de texto que llega sin filtros, sin algoritmos, sin excusas&#8230; directo al bolsillo del cliente.<\/span><\/p><p><span style=\"font-weight: 400\">Desde la bienvenida hasta la recompra, el SMS puede estar presente sin ser invasivo, aportar valor sin ser repetitivo, y conectar sin necesidad de emojis forzados. As\u00ed que, si todav\u00eda piensas que el SMS es \u201ccosa del pasado\u201d, este art\u00edculo te va a hacer reconsiderarlo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e97bc08 elementor-widget elementor-widget-heading\" data-id=\"e97bc08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es el customer journey y por qu\u00e9 importa tanto?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c93a8 elementor-widget elementor-widget-text-editor\" data-id=\"43c93a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">El customer journey es el recorrido completo que una persona realiza desde el primer contacto con tu marca hasta convertirse en cliente recurrente (y hasta embajador de tu marca). Incluye todas las etapas: descubrimiento, consideraci\u00f3n, compra, <\/span><a href=\"https:\/\/www.tedexis.com\/en\/blog\/5-maneras-de-potenciar-tus-ventas\/\"><span style=\"font-weight: 400\">postventa<\/span><\/a><span style=\"font-weight: 400\"> y fidelizaci\u00f3n. Cada punto de contacto es una oportunidad para influir en la decisi\u00f3n del cliente y mejorar su experiencia.<\/span><\/p><p><span style=\"font-weight: 400\">No se trata solo de vender. Se trata de construir relaciones, resolver dudas, crear confianza y dar motivos para volver. Por eso, una estrategia de marketing que ignore el viaje del cliente est\u00e1 condenada a perder oportunidades clave.<\/span><\/p><p><span style=\"font-weight: 400\">El SMS, por su inmediatez y cercan\u00eda, es el canal perfecto para estar presente en cada una de esas etapas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b8fc12 elementor-widget elementor-widget-heading\" data-id=\"8b8fc12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 integrar SMS marketing en el customer journey?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbfe9f8 elementor-widget elementor-widget-text-editor\" data-id=\"fbfe9f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Porque es r\u00e1pido, directo, confiable y personal.<\/span><\/p><p><span style=\"font-weight: 400\">Y es que cuando el <\/span><a href=\"https:\/\/www.tedexis.com\/blog\/es-realmente-efectivo-el-sms-marketing\/\"><span style=\"font-weight: 400\">marketing SMS<\/span><\/a><span style=\"font-weight: 400\"> se alinea con las etapas del viaje del cliente, el impacto no solo se siente en las ventas, sino en la relaci\u00f3n a largo plazo con el cliente. Es el canal ideal para:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Captar su atenci\u00f3n en el momento correcto.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Generar confianza en el proceso de compra.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Acompa\u00f1ar de forma proactiva cada decisi\u00f3n.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Y mantener viva la conversaci\u00f3n incluso despu\u00e9s de la venta.<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Veamos c\u00f3mo se puede usar el SMS en cada fase del journey.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1d6e3e elementor-widget elementor-widget-heading\" data-id=\"d1d6e3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Las 5 etapas del customer journey a trav\u00e9s del SMS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fc39ea elementor-widget elementor-widget-heading\" data-id=\"2fc39ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Concienciaci\u00f3n y descubrimiento<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c00fd44 elementor-widget elementor-widget-text-editor\" data-id=\"c00fd44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Aqu\u00ed es donde comienza todo. El cliente conoce tu marca, visita tu web, descarga tu app o se suscribe a tu newsletter. En este punto, el objetivo del SMS es dar la bienvenida y despertar el inter\u00e9s.<\/span><\/p><p><b>Ejemplo real:<\/b><span style=\"font-weight: 400\"> \u00ab\u00a1Gracias por suscribirte a nuestro club! Usa el c\u00f3digo BIENVENIDO10 para un 10% de descuento en tu primera compra.\u00bb<\/span><\/p><p><b>Beneficios:<\/b><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Aumenta la tasa de conversi\u00f3n de nuevos registros.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Incentiva la primera acci\u00f3n (compra, visita, descarga).<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Crea una primera impresi\u00f3n positiva y memorable.<\/span><\/li><\/ul><p><b>Consejo extra:<\/b><span style=\"font-weight: 400\"> Personaliza siempre el mensaje con el nombre del usuario si est\u00e1 disponible. Un \u00abHola, Laura\u00bb tiene mucho m\u00e1s impacto que un mensaje gen\u00e9rico.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ddb93b elementor-widget elementor-widget-heading\" data-id=\"2ddb93b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Consideraci\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a204fc elementor-widget elementor-widget-text-editor\" data-id=\"1a204fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">En esta fase, el cliente est\u00e1 comparando opciones. Aqu\u00ed los SMS deben informar, recordar y mantener la marca presente sin abrumar.<\/span><\/p><p><b>Ejemplo real:<\/b><span style=\"font-weight: 400\"> \u00abTienes un art\u00edculo esperando en tu carrito. \u00a1Completa tu compra hoy y rec\u00edbelo con env\u00edo gratis!\u00bb<\/span><\/p><p><b>T\u00e1cticas efectivas:<\/b><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Recordatorios de <\/span><a href=\"https:\/\/www.tedexis.com\/en\/blog\/recupera-ventas-perdidas-con-sms-marketing\/\"><span style=\"font-weight: 400\">carritos abandonados<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Invitaciones a eventos, webinars o pruebas gratuitas.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Promociones limitadas o descuentos por tiempo.<\/span><\/li><\/ul><p><b>No hagas esto:<\/b><span style=\"font-weight: 400\"> Bombardear al cliente con mensajes diarios. Encuentra el balance entre ser recordado y no ser invasivo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dab505 elementor-widget elementor-widget-heading\" data-id=\"1dab505\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Compra y transacci\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-951b3d2 elementor-widget elementor-widget-text-editor\" data-id=\"951b3d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Este es el momento m\u00e1s cr\u00edtico del customer journey. El SMS se vuelve una herramienta de servicio al cliente.<\/span><\/p><p><b>Ejemplos frecuentes:<\/b><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Confirmaci\u00f3n de compra.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Seguimiento de env\u00edo con enlace a tracking.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Autenticaci\u00f3n de usuario (OTP).<\/span><\/li><\/ul><p><b>Impacto directo:<\/b><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Reduce la ansiedad del cliente.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Disminuye llamadas al centro de soporte.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Aumenta la satisfacci\u00f3n y la confianza en la marca.<\/span><\/li><\/ul><p><b>Extra tip:<\/b><span style=\"font-weight: 400\"> Si puedes incluir el nombre del producto comprado en el SMS, mejor. Eso ayuda a personalizar la experiencia y disminuir errores de comunicaci\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10dd3b3 elementor-widget elementor-widget-heading\" data-id=\"10dd3b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Postventa y fidelizaci\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b79f6c6 elementor-widget elementor-widget-text-editor\" data-id=\"b79f6c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Muchos negocios se olvidan del <\/span><a href=\"https:\/\/vender.amazon.com.mx\/sellerblog\/posventa-que-es\"><span style=\"font-weight: 400\">cliente<\/span><\/a><span style=\"font-weight: 400\"> una vez que paga. Nosotros creemos que aqu\u00ed empieza lo m\u00e1s valioso.<\/span><\/p><p><b>Estrategias clave:<\/b><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">SMS de agradecimiento personalizado.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Encuestas de satisfacci\u00f3n (NPS o CSAT).<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Recomendaciones de productos relacionadas.<\/span><\/li><\/ul><p><b>Ejemplo:<\/b><span style=\"font-weight: 400\"> \u00abGracias por tu compra, Luis. \u00bfNos ayudar\u00edas a mejorar? Valora tu experiencia aqu\u00ed: [enlace]\u00bb<\/span><\/p><p><b>Bonus:<\/b><span style=\"font-weight: 400\"> Puedes enviar consejos de uso, recomendaciones complementarias o incluso mensajes de celebraci\u00f3n (cumplea\u00f1os, aniversarios de cliente, etc).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49dda5d elementor-widget elementor-widget-heading\" data-id=\"49dda5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Retenci\u00f3n y lealtad: premiar la constancia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b11e90 elementor-widget elementor-widget-text-editor\" data-id=\"7b11e90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">El cliente recurrente es el m\u00e1s significativo. Y el SMS puede ayudarte a mantener esa relaci\u00f3n.<\/span><\/p><p><b>Ideas efectivas:<\/b><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Promociones exclusivas para clientes frecuentes.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Acceso anticipado a lanzamientos.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Recordatorios de eventos o webinars.<\/span><\/li><\/ul><p><b>Ejemplo:<\/b><span style=\"font-weight: 400\"> \u00ab\u00a1Solo para ti! 20% de descuento en nuestra nueva colecci\u00f3n. Disponible por 24h.\u00bb<\/span><\/p><p><b>Recomendaci\u00f3n:<\/b><span style=\"font-weight: 400\"> Usa la informaci\u00f3n del historial de compra para segmentar estas promociones. Entre m\u00e1s relevante el mensaje, mayor la tasa de conversi\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9ed3dd elementor-widget elementor-widget-heading\" data-id=\"d9ed3dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Beneficios concretos del SMS en el customer journey<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01ba2c5 elementor-widget elementor-widget-text-editor\" data-id=\"01ba2c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tasa de apertura de hasta 98%.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Entrega casi instant\u00e1nea.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Conversi\u00f3n m\u00e1s alta que email o redes sociales.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Integraci\u00f3n f\u00e1cil con otras plataformas.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mensajes altamente personalizables.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ideal para comunicaciones urgentes y cr\u00edticas.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d232c0 elementor-widget elementor-widget-heading\" data-id=\"6d232c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mejores momentos para enviar SMS seg\u00fan el tipo de mensaje<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef632c elementor-widget elementor-widget-text-editor\" data-id=\"5ef632c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><b>Tipo de mensaje<\/b><\/p><\/td><td><p><b>Mejor momento<\/b><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Confirmaci\u00f3n\/seguimiento<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Justo tras la acci\u00f3n<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Recordatorios<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">24-48 h antes<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Promociones<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Entre 10:00 y 18:00<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Encuestas\/feedback<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Justo despu\u00e9s de la compra<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400\">Reactivaci\u00f3n<\/span><\/p><\/td><td><p><span style=\"font-weight: 400\">Horas laborales<\/span><\/p><\/td><\/tr><\/tbody><\/table><p><b>Consejo extra:<\/b><span style=\"font-weight: 400\"> Siempre adapta el horario al huso del cliente. Nadie quiere un SMS a las 3am.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd4fcad elementor-widget elementor-widget-heading\" data-id=\"cd4fcad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e9tricas clave para medir el impacto de tus SMS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-357e6df elementor-widget elementor-widget-text-editor\" data-id=\"357e6df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Cuantitativas:<\/b><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tasa de entrega.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tasa de clics.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tasa de conversi\u00f3n.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">ROI por campa\u00f1a.<\/span><\/li><\/ul><p><b>Cualitativas:<\/b><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Resultados de encuestas.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Feedback directo.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nivel de interacci\u00f3n bidireccional.<\/span><\/li><\/ul><p><b>Pro tip:<\/b><span style=\"font-weight: 400\"> Establece <\/span><a href=\"https:\/\/www.tedexis.com\/blog\/optimiza-sms-masivos-midiendo-tus-kpi\/\"><span style=\"font-weight: 400\">KPIs<\/span><\/a><span style=\"font-weight: 400\"> desde el inicio de cada campa\u00f1a y realiza <\/span><a href=\"https:\/\/www.tedexis.com\/blog\/pruebas-a-b-mejora-la-conversion-de-tu-sms-marketing\/\"><span style=\"font-weight: 400\">pruebas A\/B<\/span><\/a><span style=\"font-weight: 400\"> para optimizar resultados.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f707dd1 elementor-widget elementor-widget-heading\" data-id=\"f707dd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Buenas pr\u00e1cticas para un customer journey SMS exitoso<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a1ed3b elementor-widget elementor-widget-text-editor\" data-id=\"2a1ed3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Segmenta bien tu base de datos.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Usa automatizaci\u00f3n para escalar sin perder personalizaci\u00f3n.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cuida el timing y frecuencia.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mant\u00e9n el tono humano, emp\u00e1tico y claro.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Respeta la privacidad y permisos del usuario.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Prueba diferentes textos y CTAs.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mide y ajusta constantemente seg\u00fan resultados.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f1a9f7 elementor-widget elementor-widget-heading\" data-id=\"2f1a9f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cada mensaje es una oportunidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a849fe1 elementor-widget elementor-widget-text-editor\" data-id=\"a849fe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">En Tedexis creemos que el futuro del marketing no est\u00e1 en gritar m\u00e1s fuerte, sino en hablar en el momento justo. El SMS marketing es una herramienta poderosa, accesible y subutilizada, que permite acompa\u00f1ar al cliente en cada paso con precisi\u00f3n quir\u00fargica.<\/span><\/p><p><span style=\"font-weight: 400\">Ya no se trata solo de vender. Se trata de construir relaciones. Y cada mensaje, por breve que sea, puede marcar la diferencia entre una venta y una conexi\u00f3n.<\/span><\/p><p><span style=\"font-weight: 400\">\u00bfY si el siguiente gran paso en tu estrategia de marketing fuera simplemente un mensaje de 160 caracteres?<\/span><\/p><p><span style=\"font-weight: 400\">Si quieres descubrir c\u00f3mo implementar una estrategia de SMS marketing automatizada y efectiva, escr\u00edbenos a <a href=\"mailto:info@tedexis.com\">info@tedexis.com<\/a>. O explora m\u00e1s contenido sobre SMS y omnicanalidad en nuestro blog.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cuando hablamos del customer journey, muchos piensan en anuncios, p\u00e1ginas web, redes sociales&#8230; y luego, con suerte, en un email [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":6999,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16],"tags":[404,459,458,462,461,460,227,71,457,456],"class_list":["post-6998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-automatizacion-sms","tag-customer-journey","tag-estrategia-de-sms","tag-etapas-del-customer-journey","tag-experiencia-del-cliente-sms","tag-fidelizacion-por-sms","tag-marketing-por-sms","tag-sms-marketing","tag-sms-y-customer-journey","tag-viaje-del-cliente"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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