{"id":6911,"date":"2025-05-19T17:58:44","date_gmt":"2025-05-19T21:58:44","guid":{"rendered":"https:\/\/www.tedexis.com\/?p=6911"},"modified":"2025-10-24T12:54:33","modified_gmt":"2025-10-24T16:54:33","slug":"optimiza-sms-masivos-midiendo-tus-kpi","status":"publish","type":"post","link":"https:\/\/www.tedexis.com\/en\/blog\/optimiza-sms-masivos-midiendo-tus-kpi\/","title":{"rendered":"Optimiza SMS masivos midiendo tus KPI"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6911\" class=\"elementor elementor-6911\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41ddcf5 e-flex e-con-boxed e-con e-parent\" data-id=\"41ddcf5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0eba4c4 elementor-widget elementor-widget-image\" data-id=\"0eba4c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/www.tedexis.com\/wp-content\/uploads\/2025\/05\/GettyImages-614421992-5bb4b837c9e77c002637a247.jpg\" class=\"attachment-large size-large wp-image-6912\" alt=\"KPIS TEDEXIS\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab74eb1 elementor-widget elementor-widget-text-editor\" data-id=\"ab74eb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Imagina esto: enviar un mensaje de texto que llegue al 98% de tus clientes, que lo abran en menos de tres minutos y genere hasta un 25% o m\u00e1s de clics. Esto es posible cuando optimizas y mides correctamente tus campa\u00f1as de SMS.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Y es que para cualquier estrategia de env\u00edo de SMS, conocer tus Indicadores Clave de Desempe\u00f1o (KPI) es tan vital como redactar un buen copy. En este art\u00edculo exploraremos qu\u00e9 son las KPI, a cu\u00e1les debes estar atento, qu\u00e9 mirar en cada m\u00e9trica y qu\u00e9 factores tener en cuenta. Prep\u00e1rate para convertir datos en decisiones y crear <\/span><a href=\"https:\/\/www.tedexis.com\/en\/blog\/guia-completa-para-campanas-de-sms-marketing\/\"><span style=\"font-weight: 400\">campa\u00f1as<\/span><\/a><span style=\"font-weight: 400\"> que realmente conviertan en ventas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58a74dc elementor-widget elementor-widget-heading\" data-id=\"58a74dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 son las KPI en SMS masivo?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c93bc2 elementor-widget elementor-widget-text-editor\" data-id=\"0c93bc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Un KPI (Key Performance Indicator) es una m\u00e9trica cuantificable que refleja el rendimiento de una campa\u00f1a. En el contexto del <\/span><a href=\"https:\/\/www.tedexis.com\/en\/blog\/que-es-el-sms-masivo\/\"><span style=\"font-weight: 400\">SMS masivo<\/span><\/a><span style=\"font-weight: 400\">, los KPI nos dicen si los mensajes se entregan, si el cliente los lee y si finalmente estos cumplen la acci\u00f3n deseada (compra, registro, descarga).<\/span>lvinar dapibus leo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8248370 elementor-widget elementor-widget-heading\" data-id=\"8248370\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 tan importante es medir los KPIs en SMS marketing?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bf6ba0 elementor-widget elementor-widget-text-editor\" data-id=\"6bf6ba0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Sin un sistema de medici\u00f3n, tus campa\u00f1as de env\u00edo de SMS ser\u00edan lanzamientos al vac\u00edo. Los KPI funcionan como sem\u00e1foros: verde cuando todo va bien y rojo cuando algo falla. Adem\u00e1s, permiten:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Detectar problemas t\u00e9cnicos (n\u00fameros inv\u00e1lidos, bloqueos).<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Justificar presupuestos ante la direcci\u00f3n.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Optimizar contenidos, segmentos y horarios.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Medir KPI convierte la intuici\u00f3n, en estrategia basada en datos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9279cd8 elementor-widget elementor-widget-heading\" data-id=\"9279cd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Principales KPI en env\u00edos de SMS masivo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddf9fc8 elementor-widget elementor-widget-heading\" data-id=\"ddf9fc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tasa de entrega<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7d5d65 elementor-widget elementor-widget-text-editor\" data-id=\"c7d5d65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">La tasa de entrega indica el porcentaje de SMS que efectivamente alcanzaron el dispositivo del destinatario. Una buena plataforma de env\u00edo SMS suele garantizar m\u00e1s del 98% de entrega. Si tu tasa cae por debajo de ese umbral, revisa:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Calidad de la base de datos (n\u00fameros activos).<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Listas negras de operadores.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Formato del remitente (algunos carriers bloquean remitentes gen\u00e9ricos).<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a78065 elementor-widget elementor-widget-heading\" data-id=\"7a78065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tasa de apertura<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8830ec elementor-widget elementor-widget-text-editor\" data-id=\"c8830ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Aunque no existe un open rate exacto como en email, se estima que entre el 95% y el 98% de los SMS masivo se leen en los primeros tres minutos tras su llegada. Esta m\u00e9trica demuestra la eficacia de tu gancho inicial y la relevancia del remitente. Si detectas ca\u00eddas, experimenta con variaciones en los primeros 20 caracteres.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f12d6f2 elementor-widget elementor-widget-heading\" data-id=\"f12d6f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tasa de clics (CTR)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fe23ad elementor-widget elementor-widget-text-editor\" data-id=\"9fe23ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">El CTR mide el porcentaje de destinatarios que hacen clic en un enlace incluido en el mensaje. Mientras que el email promedia un 2 %\u20133 %, dentro de un mensaje de texto bien segmentado puede alcanzar entre el 15 % y el 25 % de CTR. Un CTR bajo puede deberse a:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enlaces demasiado largos o poco visibles.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Llamadas a la acci\u00f3n d\u00e9biles.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Landings no optimizadas para m\u00f3vil.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10848b8 elementor-widget elementor-widget-heading\" data-id=\"10848b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tasa de conversi\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72328c4 elementor-widget elementor-widget-text-editor\" data-id=\"72328c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">La tasa de conversi\u00f3n es el porcentaje de usuarios que completan la acci\u00f3n deseada despu\u00e9s de hacer clic (compra, registro, descarga).\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Por ejemplo, en e-commerce, si se logra una conversi\u00f3n del 5%\u201310 % tras un recordatorio de carrito abandonado, la campa\u00f1a se podr\u00eda considerar exitosa. Para mejorar tu tasa, ofrece en tus mensajes incentivos claros, simplifica el proceso de compra y personaliza cada mensaje.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a502e24 elementor-widget elementor-widget-heading\" data-id=\"a502e24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tasa de respuesta<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ae9849 elementor-widget elementor-widget-text-editor\" data-id=\"0ae9849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Esta m\u00e9trica refleja cu\u00e1ntos destinatarios responden directamente al SMS (por ejemplo, contestando un texto o interactuando con un chatbot). Las campa\u00f1as que utilizan <\/span><a href=\"https:\/\/www.iebschool.com\/hub\/que-es-conversational-marketing\/\"><span style=\"font-weight: 400\">marketing conversaciona<\/span><\/a><span style=\"font-weight: 400\">l pueden alcanzar tasas de respuesta superiores al 30%.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf08cfd elementor-widget elementor-widget-heading\" data-id=\"bf08cfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tasa de baja (opt-out)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42eecf7 elementor-widget elementor-widget-text-editor\" data-id=\"42eecf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Mide el porcentaje de usuarios que solicitan dejar de recibir tus mensajes. Un opt-out superior al 2% suele ser se\u00f1al de exceso de frecuencia o de contenidos irrelevantes. Ajusta la cantidad, periodicidad y la segmentaci\u00f3n para mantener esta m\u00e9trica por debajo de ese umbral.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e43bbe elementor-widget elementor-widget-heading\" data-id=\"8e43bbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tiempo hasta la compra<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4784951 elementor-widget elementor-widget-text-editor\" data-id=\"4784951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Registra el intervalo entre el env\u00edo del SMS y la conversi\u00f3n. Dependiendo del producto, un tiempo promedio de 15 minutos indica un buen timing de tus recordatorios; si tu campa\u00f1a es urgente, necesitar\u00e1s un menor lapso de tiempo a la conversi\u00f3n, ajusta los disparadores autom\u00e1ticos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-983aed9 elementor-widget elementor-widget-heading\" data-id=\"983aed9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 debes ver en esas m\u00e9tricas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d2f734 elementor-widget elementor-widget-heading\" data-id=\"1d2f734\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">An\u00e1lisis de cuellos de botella<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c90c5 elementor-widget elementor-widget-text-editor\" data-id=\"36c90c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Para optimizar un env\u00edo de SMS, traza el recorrido:<\/span><\/p><p><span style=\"font-weight: 400\">Env\u00edo \u2192 2. Entrega \u2192 3. Apertura \u2192 4. Clic \u2192 5. Conversi\u00f3n<\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">Identifica el paso con mayor ca\u00edda. Por ejemplo, si entregas al 98%, pero tu CTR es solo del 5%, enf\u00f3cate en revisar el copy y la ubicaci\u00f3n del enlace.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4a2744 elementor-widget elementor-widget-heading\" data-id=\"b4a2744\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comparaci\u00f3n con benchmarks<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7047fd3 elementor-widget elementor-widget-text-editor\" data-id=\"7047fd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Si no sabes por donde empezar, ni qu\u00e9 m\u00e9tricas deben tener tus campa\u00f1as, utiliza benchmarks de la industria para generar un punto de referencia, como:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tasa de entrega: \u2265 98 %<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tasa de apertura: \u2265 95 %<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">CTR: 15 %\u201325 %<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Conversi\u00f3n: 5 %\u201310 %<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Estos valores orientativos te ayudan a fijar metas mensuales de mejora (por ejemplo, aumentar el CTR un 3% en el siguiente trimestre).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fec87f6 elementor-widget elementor-widget-heading\" data-id=\"fec87f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Factores a tener en cuenta al medir KPI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04ffced elementor-widget elementor-widget-heading\" data-id=\"04ffced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Calidad de la lista de contactos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ecb816 elementor-widget elementor-widget-text-editor\" data-id=\"3ecb816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Una base de datos bien depurada es vital. Cada mes:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Elimina n\u00fameros duplicados o inv\u00e1lidos.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Segmenta por actividad reciente (\u00faltimo mes vs. \u00faltimos seis meses).<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Registra opt-ins y opt-outs seg\u00fan normativa (GDPR, LOPD).<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e68409d elementor-widget elementor-widget-heading\" data-id=\"e68409d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Frecuencia de env\u00edo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-719c751 elementor-widget elementor-widget-text-editor\" data-id=\"719c751\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Enviar con demasiada frecuencia dispara tu tasa de opt-out. Recomendaciones:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Recordatorios de carrito: m\u00e1ximo 2 env\u00edos tras el abandono.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Promociones generales: 4\u20136 mensajes al mes.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Alertas transaccionales: sin l\u00edmite, pues son esperadas.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c6388e elementor-widget elementor-widget-heading\" data-id=\"2c6388e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personalizaci\u00f3n y segmentaci\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6a2312 elementor-widget elementor-widget-text-editor\" data-id=\"e6a2312\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">No todos los clientes son iguales. Crea <\/span><a href=\"https:\/\/www.tedexis.com\/en\/blog\/guia-de-segmentacion-para-sms-marketing\/\"><span style=\"font-weight: 400\">segmentos<\/span><\/a><span style=\"font-weight: 400\"> en tu plataforma de SMS masivo basados en:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Historial de compras (primerizo vs. recurrente).<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Valor medio del pedido (alto vs. bajo).<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ubicaci\u00f3n geogr\u00e1fica (ofertas locales).<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Cuanto m\u00e1s relevante sea el contenido, mejores resultados obtendr\u00e1s.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f47e37 elementor-widget elementor-widget-heading\" data-id=\"9f47e37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo optimizar tus KPI con pruebas y ajustes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dc253c elementor-widget elementor-widget-heading\" data-id=\"0dc253c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pruebas A\/B<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9478424 elementor-widget elementor-widget-text-editor\" data-id=\"9478424\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Divide tu audiencia en dos grupos y <\/span><a href=\"https:\/\/www.tedexis.com\/en\/blog\/pruebas-a-b-mejora-la-conversion-de-tu-sms-marketing\/\"><span style=\"font-weight: 400\">prueba variantes<\/span><\/a><span style=\"font-weight: 400\"> de:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Texto inicial (gancho).<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Formato de enlace (URL corta vs. bot\u00f3n unicode).<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Hora de env\u00edo (ma\u00f1ana vs. tarde).<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Implementa la variante ganadora para tu base completa y observa c\u00f3mo sube tu CTR y conversi\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79519c6 elementor-widget elementor-widget-heading\" data-id=\"79519c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Segmentaci\u00f3n avanzada<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a1dbc3 elementor-widget elementor-widget-text-editor\" data-id=\"3a1dbc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Lleva la <\/span><a href=\"https:\/\/www.tedexis.com\/en\/blog\/como-implementar-la-personalizacion-ia-en-campanas-de-sms-b2b\/\"><span style=\"font-weight: 400\">personalizaci\u00f3n<\/span><\/a><span style=\"font-weight: 400\"> un paso m\u00e1s all\u00e1 con datos din\u00e1micos:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Inserta autom\u00e1ticamente nombre, producto en carrito o fecha de \u00faltima compra.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Crea flujos autom\u00e1ticos distintos para cada segmento (tecnolog\u00eda vs. moda).<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2970ea1 elementor-widget elementor-widget-heading\" data-id=\"2970ea1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Uso de automatizaci\u00f3n y chatbots<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd8f870 elementor-widget elementor-widget-text-editor\" data-id=\"cd8f870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Combina tu env\u00edo de SMS con chatbots para marketing conversacional. Cuando el cliente responda \u201cAYUDA\u201d o \u201cPROMO\u201d, el bot puede:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Compartir detalles del producto.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Aplicar un descuento autom\u00e1tico.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Derivar a un agente humano si es necesario.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Este enfoque aumenta la tasa de respuesta y mejora la satisfacci\u00f3n del usuario.<\/span><\/p><p><span style=\"font-weight: 400\">En resumen, medir tus KPI para conocer el \u00e9xito de tus estrategias de mensaje de texto no es opcional, sino la base para optimizar recursos, mejorar resultados y justificar cada inversi\u00f3n.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Por eso, define bien tus indicadores, comp\u00e1ralos con benchmarks, detecta cuellos de botella y aplica pruebas A\/B y segmentaci\u00f3n avanzada. Con tasas de entrega superiores al 98%, CTR de hasta el 25% y conversiones de entre el 5% y el 10%, el SMS masivo se reafirma como uno de los canales m\u00e1s rentables del marketing digital.<\/span><\/p><p><b>\u00bfQuieres mejorar tu ROI? <\/b><span style=\"font-weight: 400\">Cont\u00e1ctanos en <\/span><a href=\"mailto:info@tedexis.com\"><span style=\"font-weight: 400\">info@tedexis.com<\/span><\/a><span style=\"font-weight: 400\"> para asesorarte sobre tus campa\u00f1as.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Imagina esto: enviar un mensaje de texto que llegue al 98% de tus clientes, que lo abran en menos de [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":6912,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16],"tags":[435,430,395,438,436,157,99,437,434,387,433],"class_list":["post-6911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ctr-sms","tag-envio-masivo-de-sms","tag-envio-sms","tag-envio-sms-masivo","tag-kpi-sms-marketing","tag-marketing-b2b","tag-marketing-b2c","tag-metricas","tag-metricas-marketing","tag-sms-masivo","tag-tasa-de-conversion-sms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimiza SMS masivos midiendo tus KPI - Somos Tedexis - Soluciones m\u00f3viles seguras<\/title>\n<meta name=\"description\" content=\"Aprende a medir los KPI clave de tus campa\u00f1as de env\u00edo de SMS masivo para maximizar los resultados y las ventas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tedexis.com\/en\/blog\/optimiza-sms-masivos-midiendo-tus-kpi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimiza SMS masivos midiendo tus KPI - Somos Tedexis - Soluciones m\u00f3viles seguras\" \/>\n<meta property=\"og:description\" content=\"Aprende a medir los KPI clave de tus campa\u00f1as de env\u00edo de SMS masivo para maximizar los resultados y las ventas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tedexis.com\/en\/blog\/optimiza-sms-masivos-midiendo-tus-kpi\/\" \/>\n<meta property=\"og:site_name\" content=\"Somos Tedexis - Soluciones m\u00f3viles seguras\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Tedexis\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-19T21:58:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-24T16:54:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tedexis.com\/wp-content\/uploads\/2025\/05\/GettyImages-614421992-5bb4b837c9e77c002637a247.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"guayoyoblog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tedexis\" \/>\n<meta name=\"twitter:site\" content=\"@tedexis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"guayoyoblog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/optimiza-sms-masivos-midiendo-tus-kpi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/optimiza-sms-masivos-midiendo-tus-kpi\\\/\"},\"author\":{\"name\":\"guayoyoblog\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#\\\/schema\\\/person\\\/f795d81fcfc12be3b14270faeb502abc\"},\"headline\":\"Optimiza SMS masivos midiendo tus KPI\",\"datePublished\":\"2025-05-19T21:58:44+00:00\",\"dateModified\":\"2025-10-24T16:54:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/optimiza-sms-masivos-midiendo-tus-kpi\\\/\"},\"wordCount\":1194,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/optimiza-sms-masivos-midiendo-tus-kpi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tedexis.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/GettyImages-614421992-5bb4b837c9e77c002637a247.jpg\",\"keywords\":[\"CTR SMS\",\"env\u00edo masivo de SMS\",\"envio sms\",\"env\u00edo SMS masivo\",\"KPI SMS marketing\",\"Marketing B2B\",\"marketing B2C\",\"m\u00e9tricas\",\"m\u00e9tricas marketing\",\"SMS masivo\",\"tasa de conversi\u00f3n SMS\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/optimiza-sms-masivos-midiendo-tus-kpi\\\/\",\"url\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/optimiza-sms-masivos-midiendo-tus-kpi\\\/\",\"name\":\"Optimiza SMS masivos midiendo tus KPI - Somos Tedexis - Soluciones m\u00f3viles seguras\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/optimiza-sms-masivos-midiendo-tus-kpi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/optimiza-sms-masivos-midiendo-tus-kpi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tedexis.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/GettyImages-614421992-5bb4b837c9e77c002637a247.jpg\",\"datePublished\":\"2025-05-19T21:58:44+00:00\",\"dateModified\":\"2025-10-24T16:54:33+00:00\",\"description\":\"Aprende a medir los KPI clave de tus campa\u00f1as de env\u00edo de SMS masivo para maximizar los resultados y las ventas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/optimiza-sms-masivos-midiendo-tus-kpi\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/optimiza-sms-masivos-midiendo-tus-kpi\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/optimiza-sms-masivos-midiendo-tus-kpi\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.tedexis.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/GettyImages-614421992-5bb4b837c9e77c002637a247.jpg\",\"contentUrl\":\"https:\\\/\\\/www.tedexis.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/GettyImages-614421992-5bb4b837c9e77c002637a247.jpg\",\"width\":1500,\"height\":1000,\"caption\":\"KPIS TEDEXIS\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/optimiza-sms-masivos-midiendo-tus-kpi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.tedexis.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Optimiza SMS masivos midiendo tus KPI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#website\",\"url\":\"https:\\\/\\\/www.tedexis.com\\\/\",\"name\":\"Somos Tedexis - Soluciones m\u00f3viles seguras\",\"description\":\"Tedexis es una empresa l\u00edder en soluciones m\u00f3viles, mensajer\u00eda y gesti\u00f3n de tr\u00e1fico SMS en Am\u00e9rica Latina. Cont\u00e1ctanos hoy mismo.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#organization\"},\"alternateName\":\"Tedexis\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.tedexis.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#organization\",\"name\":\"Tedexis\",\"alternateName\":\"Tedexis\",\"url\":\"https:\\\/\\\/www.tedexis.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.tedexis.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/logo-tipografia-tedexis2-.png\",\"contentUrl\":\"https:\\\/\\\/www.tedexis.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/logo-tipografia-tedexis2-.png\",\"width\":1240,\"height\":429,\"caption\":\"Tedexis\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Tedexis\",\"https:\\\/\\\/x.com\\\/tedexis\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tedexis\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#\\\/schema\\\/person\\\/f795d81fcfc12be3b14270faeb502abc\",\"name\":\"guayoyoblog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37e0c76980385d368dda106898301c9664fb7e20d1f5debb771b911c24102b6e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37e0c76980385d368dda106898301c9664fb7e20d1f5debb771b911c24102b6e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37e0c76980385d368dda106898301c9664fb7e20d1f5debb771b911c24102b6e?s=96&d=mm&r=g\",\"caption\":\"guayoyoblog\"},\"url\":\"https:\\\/\\\/www.tedexis.com\\\/en\\\/blog\\\/author\\\/guayoyoblog\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Optimiza SMS masivos midiendo tus KPI - Somos Tedexis - Soluciones m\u00f3viles seguras","description":"Aprende a medir los KPI clave de tus campa\u00f1as de env\u00edo de SMS masivo para maximizar los resultados y las ventas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tedexis.com\/en\/blog\/optimiza-sms-masivos-midiendo-tus-kpi\/","og_locale":"en_US","og_type":"article","og_title":"Optimiza SMS masivos midiendo tus KPI - Somos Tedexis - Soluciones m\u00f3viles seguras","og_description":"Aprende a medir los KPI clave de tus campa\u00f1as de env\u00edo de SMS masivo para maximizar los resultados y las ventas.","og_url":"https:\/\/www.tedexis.com\/en\/blog\/optimiza-sms-masivos-midiendo-tus-kpi\/","og_site_name":"Somos Tedexis - Soluciones m\u00f3viles seguras","article_publisher":"https:\/\/www.facebook.com\/Tedexis","article_published_time":"2025-05-19T21:58:44+00:00","article_modified_time":"2025-10-24T16:54:33+00:00","og_image":[{"width":1500,"height":1000,"url":"https:\/\/www.tedexis.com\/wp-content\/uploads\/2025\/05\/GettyImages-614421992-5bb4b837c9e77c002637a247.jpg","type":"image\/jpeg"}],"author":"guayoyoblog","twitter_card":"summary_large_image","twitter_creator":"@tedexis","twitter_site":"@tedexis","twitter_misc":{"Written by":"guayoyoblog","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tedexis.com\/blog\/optimiza-sms-masivos-midiendo-tus-kpi\/#article","isPartOf":{"@id":"https:\/\/www.tedexis.com\/blog\/optimiza-sms-masivos-midiendo-tus-kpi\/"},"author":{"name":"guayoyoblog","@id":"https:\/\/www.tedexis.com\/#\/schema\/person\/f795d81fcfc12be3b14270faeb502abc"},"headline":"Optimiza SMS masivos midiendo tus KPI","datePublished":"2025-05-19T21:58:44+00:00","dateModified":"2025-10-24T16:54:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tedexis.com\/blog\/optimiza-sms-masivos-midiendo-tus-kpi\/"},"wordCount":1194,"publisher":{"@id":"https:\/\/www.tedexis.com\/#organization"},"image":{"@id":"https:\/\/www.tedexis.com\/blog\/optimiza-sms-masivos-midiendo-tus-kpi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tedexis.com\/wp-content\/uploads\/2025\/05\/GettyImages-614421992-5bb4b837c9e77c002637a247.jpg","keywords":["CTR SMS","env\u00edo masivo de SMS","envio sms","env\u00edo SMS masivo","KPI SMS marketing","Marketing B2B","marketing B2C","m\u00e9tricas","m\u00e9tricas marketing","SMS masivo","tasa de conversi\u00f3n SMS"],"articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.tedexis.com\/blog\/optimiza-sms-masivos-midiendo-tus-kpi\/","url":"https:\/\/www.tedexis.com\/blog\/optimiza-sms-masivos-midiendo-tus-kpi\/","name":"Optimiza SMS masivos midiendo tus KPI - Somos Tedexis - Soluciones m\u00f3viles seguras","isPartOf":{"@id":"https:\/\/www.tedexis.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tedexis.com\/blog\/optimiza-sms-masivos-midiendo-tus-kpi\/#primaryimage"},"image":{"@id":"https:\/\/www.tedexis.com\/blog\/optimiza-sms-masivos-midiendo-tus-kpi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tedexis.com\/wp-content\/uploads\/2025\/05\/GettyImages-614421992-5bb4b837c9e77c002637a247.jpg","datePublished":"2025-05-19T21:58:44+00:00","dateModified":"2025-10-24T16:54:33+00:00","description":"Aprende a medir los KPI clave de tus campa\u00f1as de env\u00edo de SMS masivo para maximizar los resultados y las ventas.","breadcrumb":{"@id":"https:\/\/www.tedexis.com\/blog\/optimiza-sms-masivos-midiendo-tus-kpi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tedexis.com\/blog\/optimiza-sms-masivos-midiendo-tus-kpi\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tedexis.com\/blog\/optimiza-sms-masivos-midiendo-tus-kpi\/#primaryimage","url":"https:\/\/www.tedexis.com\/wp-content\/uploads\/2025\/05\/GettyImages-614421992-5bb4b837c9e77c002637a247.jpg","contentUrl":"https:\/\/www.tedexis.com\/wp-content\/uploads\/2025\/05\/GettyImages-614421992-5bb4b837c9e77c002637a247.jpg","width":1500,"height":1000,"caption":"KPIS TEDEXIS"},{"@type":"BreadcrumbList","@id":"https:\/\/www.tedexis.com\/blog\/optimiza-sms-masivos-midiendo-tus-kpi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.tedexis.com\/"},{"@type":"ListItem","position":2,"name":"Optimiza SMS masivos midiendo tus KPI"}]},{"@type":"WebSite","@id":"https:\/\/www.tedexis.com\/#website","url":"https:\/\/www.tedexis.com\/","name":"Somos Tedexis - Soluciones m\u00f3viles seguras","description":"Tedexis es una empresa l\u00edder en soluciones m\u00f3viles, mensajer\u00eda y gesti\u00f3n de tr\u00e1fico SMS en Am\u00e9rica Latina. Cont\u00e1ctanos hoy mismo.","publisher":{"@id":"https:\/\/www.tedexis.com\/#organization"},"alternateName":"Tedexis","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tedexis.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tedexis.com\/#organization","name":"Tedexis","alternateName":"Tedexis","url":"https:\/\/www.tedexis.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tedexis.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.tedexis.com\/wp-content\/uploads\/2024\/06\/logo-tipografia-tedexis2-.png","contentUrl":"https:\/\/www.tedexis.com\/wp-content\/uploads\/2024\/06\/logo-tipografia-tedexis2-.png","width":1240,"height":429,"caption":"Tedexis"},"image":{"@id":"https:\/\/www.tedexis.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Tedexis","https:\/\/x.com\/tedexis","https:\/\/www.linkedin.com\/company\/tedexis\/"]},{"@type":"Person","@id":"https:\/\/www.tedexis.com\/#\/schema\/person\/f795d81fcfc12be3b14270faeb502abc","name":"guayoyoblog","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/37e0c76980385d368dda106898301c9664fb7e20d1f5debb771b911c24102b6e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/37e0c76980385d368dda106898301c9664fb7e20d1f5debb771b911c24102b6e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/37e0c76980385d368dda106898301c9664fb7e20d1f5debb771b911c24102b6e?s=96&d=mm&r=g","caption":"guayoyoblog"},"url":"https:\/\/www.tedexis.com\/en\/blog\/author\/guayoyoblog\/"}]}},"_links":{"self":[{"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/posts\/6911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/comments?post=6911"}],"version-history":[{"count":4,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/posts\/6911\/revisions"}],"predecessor-version":[{"id":6916,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/posts\/6911\/revisions\/6916"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/media\/6912"}],"wp:attachment":[{"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/media?parent=6911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/categories?post=6911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/tags?post=6911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}