{"id":563,"date":"2011-07-06T15:08:55","date_gmt":"2011-07-06T15:08:55","guid":{"rendered":"http:\/\/tedexis.wordpress.com\/?p=154"},"modified":"2011-07-06T15:08:55","modified_gmt":"2011-07-06T15:08:55","slug":"mas-iphone-y-android-menos-espumas-y-foie-gras","status":"publish","type":"post","link":"https:\/\/www.tedexis.com\/en\/blog\/mas-iphone-y-android-menos-espumas-y-foie-gras\/","title":{"rendered":"M\u00e1s iPhone y Android, menos espumas y Foie Gras"},"content":{"rendered":"<p><span style=\"text-decoration:underline;\"><\/span><\/p>\n<p><em>El mundo de la gastronom\u00eda, desde hace unos a\u00f1os y gracias a innovaciones de chefs como Ferr\u00e1n Adri\u00e0 y Heston Blumenthal, ha tenido un acercamiento importante al mundo de la tecnolog\u00eda, especialmente a la tecnolog\u00eda aplicada a la manipulaci\u00f3n de los alimentos<\/em><\/p>\n<p>Apalancados en la gran popularidad que goza hoy todo lo relacionado al mundo culinario, y en el desarrollo de las redes sociales y plataformas m\u00f3viles, los grandes chefs (y otros no tan grandes) han incursionado a un \u00e1mbito de la tecnolog\u00eda que les ha permitido incrementar su radio de acci\u00f3n y tener un mayor acercamiento a su audiencia, a trav\u00e9s del mundo de las aplicaciones m\u00f3viles.<\/p>\n<p><a href=\"http:\/\/blog.tedexis.com\/files\/2011\/07\/Mario-C2.jpg\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/blog.tedexis.com\/files\/2011\/07\/Mario-C2-202x300.jpg\" width=\"182\" height=\"270\" \/><\/a>Desde hace unos a\u00f1os, y con iPhone como abanderado, el mundo de las aplicaciones m\u00f3viles ha tenido un crecimiento exponencial, tanto a nivel de desarrollo como de descarga y uso de las mismas, convirti\u00e9ndose en un medio ideal para intercambiar informaci\u00f3n y dar acceso a servicios en cualquier lugar, a cualquier momento.<\/p>\n<p>En cuanto a la masificaci\u00f3n y popularizaci\u00f3n de todo lo culinario, es cada vez m\u00e1s importante para un chef tener una presencia que vaya m\u00e1s all\u00e1 de su cocina o de las\u00a0 de sus restaurantes, o en pocos casos, de las publicaciones y sitios web. Los chefs, como nuevas celebridades, necesitan acercarse a quienes los siguen, necesitan interactuar con su audiencia, y es por ello, que muchos han dado ya el paso de ofrecer aplicaciones para smartphones, ofreciendo contenido relevante y actual a la comunidad.<\/p>\n<p>Como es l\u00f3gico pensar, quienes han incursionado de manera temprana en el mundo de las aplicaciones, son chefs que ya vienen con un trabajo desarrollado a nivel de medios. Chefs que han publicado libros, que tienen programas en la televisi\u00f3n, o que son constantemente rese\u00f1ados en diferentes medios.<\/p>\n<p>Tyler Florence, a pesar de no ser el m\u00e1s reconocido fuera de Estados Unidos, fue tal vez el primer chef que tuvo una iniciativa seria de presencia en el m\u00f3vil, incluso cobrando 5 US$ por la descarga de la aplicaci\u00f3n, cosa que ning\u00fan chef hab\u00eda hecho antes. El valor de la aplicaci\u00f3n de Tyler es que fue una de las primeras en ofrecer una experiencia total multimedia.<\/p>\n<p><a href=\"http:\/\/blog.tedexis.com\/files\/2011\/07\/Jamie.jpg\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/blog.tedexis.com\/files\/2011\/07\/Jamie-300x201.jpg\" width=\"240\" height=\"161\" \/><\/a>Una vez arado el terreno, chefs con mayor fuerza medi\u00e1tica irrumpieron en la escena de las aplicaciones con resultados excelentes. Jamie Oliver, uno de los chefs mas medi\u00e1ticos que existe, quien maneja un imperio de restaurantes, medios, publicaciones, alimentos y utensilios de cocina, tiene ya dos aplicaciones en el mercado, como parte de su estrategia de promoci\u00f3n y divulgaci\u00f3n de informaci\u00f3n. El posicionamiento que ya ten\u00eda Jamie por ser un chef joven e innovador, y con una buena estrategia en medios digitales y redes sociales, fue clave en la r\u00e1pida adopci\u00f3n de sus aplicaciones.<\/p>\n<p>Mario B<a href=\"http:\/\/blog.tedexis.com\/files\/2011\/07\/Mario-Cooks.jpg\"><img decoding=\"async\" class=\"alignleft\" alt=\"\" src=\"http:\/\/blog.tedexis.com\/files\/2011\/07\/Mario-Cooks-300x218.jpg\" width=\"216\" height=\"157\" \/><\/a>atali, chef norteamericano y uno de los principales exponentes de la cocina Italiana, ha fortalecido su herencia con la aplicaci\u00f3n Mario BataliCooks, mediante la cual explora las diferentes regiones de Italia con recetas, videos, y todo lo que uno necesita saber sobre la cocina de dicho pa\u00eds.<\/p>\n<p>David Chang, creador de los restaurantes Momofuku en Nueva York, ha aplicado la misma creatividad e ingenio en la cocina, para crear LuckyPeach, una aplicaci\u00f3n para iPad que parte en torno a un bol de fideos asi\u00e1ticos (uno de sus platos insignia) para explorar su propuesta culinaria.<\/p>\n<p>Algunas aplicaciones son gratuitas, generalmente las <a href=\"http:\/\/blog.tedexis.com\/files\/2011\/07\/Lucky-Peach.jpg\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/blog.tedexis.com\/files\/2011\/07\/Lucky-Peach-300x231.jpg\" width=\"263\" height=\"202\" \/><\/a>auspiciadas por revistas o canales de TV de cocina, pero hay muchas aplicaciones en el mercado que cobran algunos US$ para ser descargadas, generando nuevas fuentes de ingreso a los chef. Estas aplicaciones, y todas las que est\u00e1n surgiendo como producto de la armon\u00eda entre la gastronom\u00eda y la movilidad, est\u00e1n potenciando el acceso a la informaci\u00f3n en tiempo real, permitiendo a los chefs compartir su conocimiento de forma sencilla con m\u00e1s gente, fortaleciendo su imagen, y a los usuarios teniendo mas acceso a dicha informaci\u00f3n.<\/p>\n<p>As\u00ed como es muy com\u00fan ver a una persona cocinando con un libro al lado, cada d\u00eda va a ser mas com\u00fan cocinar con el celular o una Tablet cerca de los fogones, solo espero que pronto vendan protectores de celular resistentes al aceite caliente.<\/p>\n<p>Por Nidal Barake<\/p>","protected":false},"excerpt":{"rendered":"<p>El mundo de la gastronom\u00eda, desde hace unos a\u00f1os y gracias a innovaciones de chefs como Ferr\u00e1n Adri\u00e0 y Heston [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[19],"tags":[],"class_list":["post-563","post","type-post","status-publish","format-standard","hentry","category-marketing-movil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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