{"id":2744,"date":"2018-01-04T08:53:26","date_gmt":"2018-01-04T12:53:26","guid":{"rendered":"http:\/\/tedexis.com\/wp\/?p=2744"},"modified":"2025-10-24T12:54:44","modified_gmt":"2025-10-24T16:54:44","slug":"redes-sociales-y-marketing-digital-tendencias-del-2018","status":"publish","type":"post","link":"https:\/\/www.tedexis.com\/en\/blog\/redes-sociales-y-marketing-digital-tendencias-del-2018\/","title":{"rendered":"Redes sociales y marketing digital: tendencias del 2018"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/tedexis.com\/wp\/wp-content\/uploads\/2017\/07\/blog-tendencias-en-redes-sociales.png\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2564 size-full\" title=\"Redes sociales\" src=\"http:\/\/tedexis.com\/wp\/wp-content\/uploads\/2017\/07\/blog-tendencias-en-redes-sociales.png\" alt=\"Redes sociales\" width=\"790\" height=\"280\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Las tendencias, en este tipo de sector, antes tomaban una d\u00e9cada o cinco a\u00f1os para cambiar o moldearse, pero con las redes sociales este ritmo cambi\u00f3 considerablemente. Vemos que cada a\u00f1o se establecen con claridad nuevas tendencias. En el 2017 fuimos testigos de tendencias que comenzaron a moldearse para el 2018. Veamos qu\u00e9 depara este a\u00f1o en las redes sociales y marketing digital.<\/p>\n<p style=\"text-align: justify;\"><strong>Microinfluencers.<\/strong> Los influencers se afianzan como voceros de las marcas en redes sociales, sin embargo, se espera que para este a\u00f1o, los microinfluencers sean lo que les interese a las marcas. \u00bfPor qu\u00e9? Porque a pesar de que represente menos cantidad de personas alcanzadas, muchos est\u00e1n apostando a la calidad y a las experiencias m\u00e1s cercanas e \u00edntimas que puede generar una persona con una comunidad m\u00e1s peque\u00f1a.<\/p>\n<p style=\"text-align: justify;\"><strong>24 horas.<\/strong> Cuando se trata de atender usuarios, es dif\u00edcil tener un personal atento las 24 horas y bien sabemos que, en algunas plataformas y en algunos tipos de negocios, es m\u00e1s probable que aparezca un usuario a cualquier hora, sobre todo en negocios a nivel global pues hay diferencias de horario de por medio. Los chatbot se han posicionado como una de las herramientas m\u00e1s \u00fatiles para estos casos, una vez m\u00e1s dependiendo de la plataforma. Sin embargo, expertos declaran que este a\u00f1o tendr\u00e1n un protagonismo en el marketing digital y en las redes sociales.<\/p>\n<p style=\"text-align: justify;\"><strong>La herramienta de voz.<\/strong> Seg\u00fan Google, una de cada cinco b\u00fasquedas que se realizan son por voz. As\u00ed, varios expertos predicen que para el 2018 estas b\u00fasquedas por voz tendr\u00e1n un incremento. Por lo cual podemos prever que los asistentes de voz como Siri, seguir\u00e1n estando en el mapa.<\/p>\n<p style=\"text-align: justify;\"><strong>Restricci\u00f3n de las redes sociales.<\/strong> En el \u00faltimo mes del a\u00f1o 2017 presenciamos c\u00f3mo Facebook cambi\u00f3 nuevamente su algoritmo para obligar a las marcas a ofrecer contenido de calidad a los usuarios online. Sin embargo, esto obliga a las marcas a pagar para tener mayor alcance y visibilidad, aun entre sus seguidores. Al parecer esto es una tendencia que seguiremos viendo en el 2018, especialmente en redes sociales tan importantes como Facebook, Instagram y Twitter.<\/p>\n<p><strong>UX o User Experience.<\/strong> Las experiencias digitales ser\u00e1n en extremo m\u00e1s importantes este a\u00f1o, ya que las marcas se dieron cuenta de que una experiencia puede fidelizar a usuarios de forma importante. Adem\u00e1s, da material para hablar de la marca, m\u00e1s all\u00e1 de la experiencia en s\u00ed. Por ello, la tecnolog\u00eda ayudar\u00e1 a que as\u00ed sea a trav\u00e9s de smartphones, dispositivos m\u00f3viles y conectividad. Tambi\u00e9n tiene que ver con la personalizaci\u00f3n y el SEO, ya que estos elementos ayudan a determinar el tipo de experiencia que m\u00e1s disfrutar\u00e1 un usuario.<\/p>\n<p><strong>V\u00ednculos.<\/strong> En este apartado hay dos aspectos para se\u00f1alar: Los enlaces o links y las vinculaciones entre las distintas. Para referirnos a lo primero, un link es f\u00e1cil de enviar y puede introducirse en casi cualquier texto, adem\u00e1s puede albergar una gran plataforma en una serie de caracteres tan simple. En segundo lugar, las marcas seguir\u00e1n optando por vincular las distintas plataformas en las que tienen presencia, p\u00e1ginas web con redes sociales, SMS con plataformas digitales, tiendas online con blogs, entre otros. De manera que el alcance sea mayor.<\/p>\n<p>Sin duda, estas 6 tendencias no son las \u00fanicas que marcar\u00e1n el 2018, pues en cualquier momento puede surgir una nueva, sobre todo con los r\u00e1pidos avances en tecnolog\u00eda. \u00bfCu\u00e1l crees que ser\u00e1 una tendencia de marketing digital del 2018?<\/p>","protected":false},"excerpt":{"rendered":"<p>Las tendencias, en este tipo de sector, antes tomaban una d\u00e9cada o cinco a\u00f1os para cambiar o moldearse, pero con [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[40],"tags":[],"class_list":["post-2744","post","type-post","status-publish","format-standard","hentry","category-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Redes sociales y marketing digital: tendencias del 2018 - Somos Tedexis - Soluciones m\u00f3viles seguras<\/title>\n<meta name=\"description\" content=\"En el 2017 fuimos testigos de tendencias que comenzaron a moldearse para el 2018. 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