{"id":2647,"date":"2017-09-28T08:00:52","date_gmt":"2017-09-28T12:00:52","guid":{"rendered":"http:\/\/tedexis.com\/wp\/?p=2647"},"modified":"2025-10-24T12:54:46","modified_gmt":"2025-10-24T16:54:46","slug":"sms-vs-email-cual-te-conviene","status":"publish","type":"post","link":"https:\/\/www.tedexis.com\/en\/blog\/sms-vs-email-cual-te-conviene\/","title":{"rendered":"SMS vs Email, \u00bfcu\u00e1l te conviene?"},"content":{"rendered":"<p><a href=\"http:\/\/tedexis.com\/wp\/wp-content\/uploads\/2017\/09\/SMS1.png\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2648 size-full\" title=\"SMS\" src=\"http:\/\/tedexis.com\/wp\/wp-content\/uploads\/2017\/09\/SMS1.png\" alt=\"SMS\" width=\"790\" height=\"280\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Los SMS y el email son canales valiosos y considerables para contactar con los clientes. Los casos de \u00e9xito del uso que le han dado las marcas est\u00e1n presentes a trav\u00e9s de ambos medios. Sin embargo, \u00bfser\u00e1 posible que uno de estos medios sea m\u00e1s beneficioso que el otro? Veamos las ventajas de cada uno y juzgue usted mismo.<\/p>\n<p>&nbsp;<\/p>\n<p>Los SMS tienen un open rate del 98% y los email de aproximadamente un 20%, seg\u00fan un estudio de Mobile Marketing Watch, lo cual es una brecha considerablemente grande para alcanzar. Al parecer el beneficio de apertura de los mensajes se los lleva el SMS. Por otro lado, cualquier tel\u00e9fono celular tiene la capacidad de recibir un SMS. Pero no todos est\u00e1n en la capacidad de recibir un email, ya que esto \u00faltimo conlleva que el dispositivo sea inteligente, que tenga la app de correos y que est\u00e9 conectado a una buena y estable se\u00f1al de internet.<\/p>\n<p>&nbsp;<\/p>\n<p>De la misma manera, los distintos target usan un SMS para comunicarse, incluso son m\u00e1s los que usan esta herramienta que los que usan el email. Un adolescente usa SMS, un padre, una madre, un adulto joven, un abuelo. Pero el hombre de la tercera edad quiz\u00e1s no use correo electr\u00f3nico por distintos factores. Y aqu\u00ed un dato interesante sobre ambos canales electr\u00f3nicos, seg\u00fan el sitio web Zembula.com los cupones m\u00f3viles son 10 veces m\u00e1s redimidos que cupones impresos.<\/p>\n<p>&nbsp;<\/p>\n<p>El siguiente punto puede verse como una ventaja o como una desventaja dependiendo del objetivo a lograr y de la creatividad. Nos referimos al hecho de que los SMS tienen un l\u00edmite \u201cpeque\u00f1o\u201d de caracteres para escribir el mensaje, 160 para ser exactos. En cambio, en un correo electr\u00f3nico puede extenderse una mayor cantidad de letras, palabras y p\u00e1rrafos.<\/p>\n<p>&nbsp;<\/p>\n<p>Otro detalle es el formato, dise\u00f1o y personalizaci\u00f3n. En un SMS pueden colocarse palabras resaltadas, con colores, con distintas tipograf\u00edas y tama\u00f1os, colocar fotos, videos, adjuntos, etc. Un mensaje de texto limita la personalizaci\u00f3n a poder indicarle al usuario un movimiento bancario reciente o un enlace con una app u otra plataforma virtual que requiera un n\u00famero telef\u00f3nico.<\/p>\n<p>&nbsp;<\/p>\n<p>No obstante, ante la disyuntiva de cu\u00e1l canal ser\u00eda m\u00e1s efectivo de acuerdo a la preferencia de dos usuarios se encontr\u00f3 un estudio (2016) de la compa\u00f1\u00eda proveedora de email marketing, Adestra, donde indica que 72.7% de los usuarios prefieren recibir informaci\u00f3n de las marcas v\u00eda correo electr\u00f3nico.<\/p>\n<p>&nbsp;<\/p>\n<p>Ante los hechos se\u00f1alados arriba, entendemos que una marca puede escoger ambas plataformas al mismo tiempo para su marketing mix. Pero si se trata de escoger uno donde los recursos sean mejor invertidos, vemos que la elecci\u00f3n depende de los objetivos que quieran alcanzarse, de la simplicidad de la comunicaci\u00f3n y hasta de la misma marca. Si tuvieras que elegir uno, \u00bfcu\u00e1l escoger\u00edas?<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Los SMS y el email son canales valiosos y considerables para contactar con los clientes. Los casos de \u00e9xito [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[47],"tags":[],"class_list":["post-2647","post","type-post","status-publish","format-standard","hentry","category-sms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SMS vs Email, \u00bfcu\u00e1l te conviene? 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