{"id":2631,"date":"2017-09-20T08:00:52","date_gmt":"2017-09-20T12:00:52","guid":{"rendered":"http:\/\/tedexis.com\/wp\/?p=2631"},"modified":"2025-10-24T12:54:47","modified_gmt":"2025-10-24T16:54:47","slug":"por-que-son-importantes-los-sms","status":"publish","type":"post","link":"https:\/\/www.tedexis.com\/en\/blog\/por-que-son-importantes-los-sms\/","title":{"rendered":"SMS: \u00bfPor qu\u00e9 son tan importantes?"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/tedexis.com\/wp\/wp-content\/uploads\/2017\/09\/SMS.png\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2632 size-full\" title=\"SMS\" src=\"http:\/\/tedexis.com\/wp\/wp-content\/uploads\/2017\/09\/SMS.png\" alt=\"SMS\" width=\"790\" height=\"280\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Con el avance de la tecnolog\u00eda, muchos pensaban que el <strong>SMS<\/strong> iba a desaparecer pronto. Incluso hoy d\u00eda, en este mismo momento, puede que algunos expertos en tecnolog\u00eda est\u00e1n dictando sentencia de muerte a esta funcionalidad de los celulares. Sin embargo, basta con revisar algunos n\u00fameros, comparar con otras plataformas y analizar ciertos casos de \u00e9xito para darse cuenta de que el SMS tiene mucho que ofrecer. \u00bfTe preguntas por qu\u00e9 y c\u00f3mo es que sigue siendo una herramienta tan importante? Sigue leyendo.<\/p>\n<p style=\"text-align: justify;\"><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p style=\"text-align: justify;\">Primero que nada los SMS son \u00fatiles en todo sentido. Su utilidad se extiende al marketing y a estudios de mercado, a la seguridad (como por ejemplo en los c\u00f3digos de seguridad que se generan como una segunda clave), a las notificaciones bancarias, a las promociones y recibo de informaci\u00f3n relevante sobre eventos o actividades y m\u00e1s.<\/p>\n<p style=\"text-align: justify;\"><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p style=\"text-align: justify;\">Son \u00fatiles para estar al d\u00eda, para generar confianza en los clientes finales, para fijar un margen de protecci\u00f3n. Y sobre todo, son \u00fatiles para quienes lo necesitan: para usuarios de aplicaciones, para empresas, para estas \u00faltimas que necesitan comunicarse por esta v\u00eda con sus clientes, para usuarios de instituciones bancarias, para comunicaciones internas y dem\u00e1s comunicaciones relevantes. En fin, para todos.<\/p>\n<p style=\"text-align: justify;\"><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p style=\"text-align: justify;\">En este orden de ideas, garantizan mayor seguridad. Nos referimos espec\u00edficamente al \u00e1mbito de las instituciones bancarias y al de la seguridad virtual en perfiles personales. En el caso de los bancos, es muy importante que sus clientes tengan la oportunidad de poner su dinero en un lugar seguro y mientras m\u00e1s seguro se vuelva, mejor. Por eso el hecho de que los clientes reciban un SMS cuando una transacci\u00f3n ha sido realizada es una gran herramienta.<\/p>\n<p style=\"text-align: justify;\"><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p style=\"text-align: justify;\">Por otro lado, en el mundo virtual, como en cualquier otro, existen amenazas que intentan robar informaci\u00f3n, identidades, claves, etc. Por ello, los SMS son una excelente defensa en contra de hackers, imitadores o cualquier amenaza online. Los c\u00f3digos de seguridad para verificar la identidad de un usuario en una red social, en un app o en cualquier otra plataforma, se reciben en un SMS al n\u00famero de tel\u00e9fono que indique la persona.<\/p>\n<p style=\"text-align: justify;\"><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p style=\"text-align: justify;\">Otra raz\u00f3n por la que los SMS son importantes es su eficiencia. Se puede confiar en el sistema de SMS porque no suelen tener grandes fallos de llegada y la mayor\u00eda de las veces llegan en tan solo m\u00e1ximo tres minutos.<\/p>\n<p style=\"text-align: justify;\"><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p style=\"text-align: justify;\">As\u00ed mismo, estos mensajes son importantes, sobre todo para las empresas, porque tienen alto alcance y una tasa alta de apertura. Todos sabemos que cualquier celular en el mundo tiene como funci\u00f3n b\u00e1sica recibir mensajes de texto. De ah\u00ed el alcance. Y la tasa de apertura es importante porque de nada sirve recibir un mensaje si nadie lo va a abrir. Seg\u00fan la compa\u00f1\u00eda de comunicaciones, Mobile Marketing Watch (2014), el open rate de los SMS era de 98% y se mantiene hasta la actualidad.<\/p>\n<p style=\"text-align: justify;\"><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p style=\"text-align: justify;\">Como empresa y como consumidor final, los beneficios son m\u00faltiples. No hay manera de que el SMS desaparezca todav\u00eda, la funci\u00f3n m\u00e1s primitiva de un tel\u00e9fono m\u00f3vil mantiene a millones de personas conectadas, c\u00f3modas y seguras. Si en tu empresa se animan a usar el servicio de SMS, los invitamos a contactarnos y a seguirnos en nuestras redes sociales: @Tedexis en Twitter, LinkedIn y Facebook.<\/p>","protected":false},"excerpt":{"rendered":"<p>Con el avance de la tecnolog\u00eda, muchos pensaban que el SMS iba a desaparecer pronto. Incluso hoy d\u00eda, en este [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[47],"tags":[],"class_list":["post-2631","post","type-post","status-publish","format-standard","hentry","category-sms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SMS: \u00bfPor qu\u00e9 son tan importantes? 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