{"id":2619,"date":"2017-09-06T08:00:29","date_gmt":"2017-09-06T12:00:29","guid":{"rendered":"http:\/\/tedexis.com\/wp\/?p=2619"},"modified":"2025-10-24T12:54:47","modified_gmt":"2025-10-24T16:54:47","slug":"4-obstaculos-de-innovacion-en-las-empresas","status":"publish","type":"post","link":"https:\/\/www.tedexis.com\/en\/blog\/4-obstaculos-de-innovacion-en-las-empresas\/","title":{"rendered":"4 obst\u00e1culos de innovaci\u00f3n en las empresas"},"content":{"rendered":"<p><a href=\"http:\/\/tedexis.com\/wp\/wp-content\/uploads\/2017\/09\/Innovaci\u00f3n.png\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2621 size-full\" title=\"Innovaci\u00f3n\" src=\"http:\/\/tedexis.com\/wp\/wp-content\/uploads\/2017\/09\/Innovaci\u00f3n.png\" alt=\"Innovaci\u00f3n\" width=\"790\" height=\"280\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>La innovaci\u00f3n<\/strong> en los tiempos que se viven es m\u00e1s que necesaria, sobre todo cuando de tecnolog\u00eda se trata, de marketing y de negocios. Una empresa o marca que no analice su estrategia y que no intente actualizarla muy dif\u00edcilmente podr\u00e1 mantenerse en este mercado competitivo y globalizado. De hecho, una empresa no tiene porqu\u00e9 ser tecnol\u00f3gica para innovar en ello o en otros aspectos. Sin embargo, se presentan algunas dificultades al momento de tomar el camino de las mejoras.<\/p>\n<h4>\u00a01.\u00a0 El tradicionalismo.<\/h4>\n<p>Si nos ha funcionado de esta manera durante todo este tiempo, \u00bfpor qu\u00e9 debemos cambiarlo? Es uno de los pensamientos m\u00e1s comunes dentro del mundo empresarial. Hay empresas que se alarman ante el hecho de pensar que \u201cdiferente\u201d significa fracaso. Algunos factores que evitan este tradicionalismo son la apat\u00eda, negaci\u00f3n de abandonar la zona de confort, miedo a da\u00f1ar el status o imagen de la organizaci\u00f3n,ausencia del apoyo del equipo de trabajo, entre otros.<\/p>\n<p>&nbsp;<\/p>\n<h4>2.\u00a0 El mercado competitivo.<\/h4>\n<p>Normalmente, y cada vez m\u00e1s, los mercados donde se desenvuelven las organizaciones es semejante a un oc\u00e9ano lleno de tiburones, hay muchos cerca hambrientos para devorar el \u00e9xito. A veces la gran cantidad de competidores o la falta de confianza ante ellos genera una barrera para innovar, puesto que se piensa que otros tendr\u00e1n \u00e9xito, pero la marca propia no.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>3.\u00a0 Demanda de resultados inmediatos.<\/strong><\/p>\n<p>Una m\u00e1xima en la innovaci\u00f3n es el tiempo y la paciencia, es decir, puede que los frutos tarden un poco en verse reflejados. De la misma manera, muchos empresarios cometen el error de esperar resultados instant\u00e1neos cuando la innovaci\u00f3n es una inversi\u00f3n que se siembra y se cosecha a su debido tiempo.<\/p>\n<p>Es una m\u00e1xima porque aplica a cualquier \u00e1mbito innovador. Nos referimos a que en Basta de historias, el libro del periodista argentino Andr\u00e9s Oppenheimer (2010) se indicaba que una de las razones de por qu\u00e9 los presidentes no hacen grandes inversiones en educaci\u00f3n e innovaci\u00f3n es porque los resultados no se ver\u00edan reflejados en el periodo presidencial de turno sino en el siguiente, por lo que el siguiente presidente que no movi\u00f3 un dedo se quedar\u00eda con el cr\u00e9dito. Y muchos prefieren sembrar sus propios cr\u00e9ditos.<\/p>\n<p>&nbsp;<\/p>\n<h4>4.\u00a0 No hay estrategia definida.<\/h4>\n<p>Todo lo que se proponga una empresa, desde su creaci\u00f3n hasta la m\u00e1s m\u00ednima mejora, debe tener un plan de acci\u00f3n. Las grandes empresas tienen un gran margen de \u00e9xito porque supieron trazar una estrategia, apegarse a ella y mejorarla cuando fuera necesario. Los puntos a tener en cuenta sobre una estrategia son los objetivos, los recursos humanos y materiales, el tiempo de duraci\u00f3n, las tareas y responsabilidades asignadas.<\/p>\n<p>&nbsp;<\/p>\n<p>En este orden de ideas, se determina que en la innovaci\u00f3n hay factores que deben ser tomados en cuenta. Enrique Medell\u00edn lo resume en su libro <em>Construir la innovaci\u00f3n<\/em> (2013). Factores internos como el \u201cliderazgo, ambiente organizacional, gente, procesos, estrategia, tareas, tecnolog\u00eda y herramientas t\u00e9cnicas\u201d. Tambi\u00e9n se\u00f1ala factores externos como la \u201ccompetencia, econom\u00eda, mercado y consumidores, regulaciones, ambiente social y pol\u00edtico, proveedores, tecnolog\u00eda y coordinaci\u00f3n\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>En pleno siglo XXI las empresas deben superar estas barreras para hacer entrar en el mercado de la innovaci\u00f3n, lo \u00fanico que puede acercarlas al hecho de mantenerse cerca de unos clientes satisfechos.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; La innovaci\u00f3n en los tiempos que se viven es m\u00e1s que necesaria, sobre todo cuando de tecnolog\u00eda se trata, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29],"tags":[],"class_list":["post-2619","post","type-post","status-publish","format-standard","hentry","category-innovacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 obst\u00e1culos de innovaci\u00f3n en las empresas - Somos Tedexis - Soluciones m\u00f3viles seguras<\/title>\n<meta name=\"description\" content=\"\u00bfPor qu\u00e9 a algunas empresas le cuesta innovar? Porque son tradicionalistas, piensan que podr\u00edan fracasar al implementar alguna innovaci\u00f3n, adem\u00e1s de...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tedexis.com\/en\/blog\/4-obstaculos-de-innovacion-en-las-empresas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 obst\u00e1culos de innovaci\u00f3n en las empresas - Somos Tedexis - Soluciones m\u00f3viles seguras\" \/>\n<meta property=\"og:description\" content=\"\u00bfPor qu\u00e9 a algunas empresas le cuesta innovar? Porque son tradicionalistas, piensan que podr\u00edan fracasar al implementar alguna innovaci\u00f3n, adem\u00e1s de...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tedexis.com\/en\/blog\/4-obstaculos-de-innovacion-en-las-empresas\/\" \/>\n<meta property=\"og:site_name\" content=\"Somos Tedexis - Soluciones m\u00f3viles seguras\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Tedexis\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-06T12:00:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-24T16:54:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tedexis.com\/wp-content\/uploads\/2024\/06\/logo-tipografia-tedexis2-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1240\" \/>\n\t<meta property=\"og:image:height\" content=\"429\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Virginia Gerdel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tedexis\" \/>\n<meta name=\"twitter:site\" content=\"@tedexis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Virginia Gerdel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/4-obstaculos-de-innovacion-en-las-empresas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/4-obstaculos-de-innovacion-en-las-empresas\\\/\"},\"author\":{\"name\":\"Virginia Gerdel\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#\\\/schema\\\/person\\\/2263821ee3d60674cb402910a5818626\"},\"headline\":\"4 obst\u00e1culos de innovaci\u00f3n en las empresas\",\"datePublished\":\"2017-09-06T12:00:29+00:00\",\"dateModified\":\"2025-10-24T16:54:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/4-obstaculos-de-innovacion-en-las-empresas\\\/\"},\"wordCount\":589,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#organization\"},\"articleSection\":[\"Innovaci\u00f3n\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/4-obstaculos-de-innovacion-en-las-empresas\\\/\",\"url\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/4-obstaculos-de-innovacion-en-las-empresas\\\/\",\"name\":\"4 obst\u00e1culos de innovaci\u00f3n en las empresas - Somos Tedexis - Soluciones m\u00f3viles seguras\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#website\"},\"datePublished\":\"2017-09-06T12:00:29+00:00\",\"dateModified\":\"2025-10-24T16:54:47+00:00\",\"description\":\"\u00bfPor qu\u00e9 a algunas empresas le cuesta innovar? Porque son tradicionalistas, piensan que podr\u00edan fracasar al implementar alguna innovaci\u00f3n, adem\u00e1s de...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/4-obstaculos-de-innovacion-en-las-empresas\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/4-obstaculos-de-innovacion-en-las-empresas\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/4-obstaculos-de-innovacion-en-las-empresas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.tedexis.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 obst\u00e1culos de innovaci\u00f3n en las empresas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#website\",\"url\":\"https:\\\/\\\/www.tedexis.com\\\/\",\"name\":\"Somos Tedexis - Soluciones m\u00f3viles seguras\",\"description\":\"Tedexis es una empresa l\u00edder en soluciones m\u00f3viles, mensajer\u00eda y gesti\u00f3n de tr\u00e1fico SMS en Am\u00e9rica Latina. Cont\u00e1ctanos hoy mismo.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#organization\"},\"alternateName\":\"Tedexis\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.tedexis.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#organization\",\"name\":\"Tedexis\",\"alternateName\":\"Tedexis\",\"url\":\"https:\\\/\\\/www.tedexis.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.tedexis.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/logo-tipografia-tedexis2-.png\",\"contentUrl\":\"https:\\\/\\\/www.tedexis.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/logo-tipografia-tedexis2-.png\",\"width\":1240,\"height\":429,\"caption\":\"Tedexis\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Tedexis\",\"https:\\\/\\\/x.com\\\/tedexis\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tedexis\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#\\\/schema\\\/person\\\/2263821ee3d60674cb402910a5818626\",\"name\":\"Virginia Gerdel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c758e7e56d9abcc75c2efc62ed66a225b7bf50e2aa9a3a0b0093499559c3651?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c758e7e56d9abcc75c2efc62ed66a225b7bf50e2aa9a3a0b0093499559c3651?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c758e7e56d9abcc75c2efc62ed66a225b7bf50e2aa9a3a0b0093499559c3651?s=96&d=mm&r=g\",\"caption\":\"Virginia Gerdel\"},\"url\":\"https:\\\/\\\/www.tedexis.com\\\/en\\\/blog\\\/author\\\/vgerdel\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 obst\u00e1culos de innovaci\u00f3n en las empresas - Somos Tedexis - Soluciones m\u00f3viles seguras","description":"\u00bfPor qu\u00e9 a algunas empresas le cuesta innovar? Porque son tradicionalistas, piensan que podr\u00edan fracasar al implementar alguna innovaci\u00f3n, adem\u00e1s de...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tedexis.com\/en\/blog\/4-obstaculos-de-innovacion-en-las-empresas\/","og_locale":"en_US","og_type":"article","og_title":"4 obst\u00e1culos de innovaci\u00f3n en las empresas - Somos Tedexis - Soluciones m\u00f3viles seguras","og_description":"\u00bfPor qu\u00e9 a algunas empresas le cuesta innovar? Porque son tradicionalistas, piensan que podr\u00edan fracasar al implementar alguna innovaci\u00f3n, adem\u00e1s de...","og_url":"https:\/\/www.tedexis.com\/en\/blog\/4-obstaculos-de-innovacion-en-las-empresas\/","og_site_name":"Somos Tedexis - Soluciones m\u00f3viles seguras","article_publisher":"https:\/\/www.facebook.com\/Tedexis","article_published_time":"2017-09-06T12:00:29+00:00","article_modified_time":"2025-10-24T16:54:47+00:00","og_image":[{"width":1240,"height":429,"url":"https:\/\/www.tedexis.com\/wp-content\/uploads\/2024\/06\/logo-tipografia-tedexis2-1-1.png","type":"image\/png"}],"author":"Virginia Gerdel","twitter_card":"summary_large_image","twitter_creator":"@tedexis","twitter_site":"@tedexis","twitter_misc":{"Written by":"Virginia Gerdel","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tedexis.com\/blog\/4-obstaculos-de-innovacion-en-las-empresas\/#article","isPartOf":{"@id":"https:\/\/www.tedexis.com\/blog\/4-obstaculos-de-innovacion-en-las-empresas\/"},"author":{"name":"Virginia Gerdel","@id":"https:\/\/www.tedexis.com\/#\/schema\/person\/2263821ee3d60674cb402910a5818626"},"headline":"4 obst\u00e1culos de innovaci\u00f3n en las empresas","datePublished":"2017-09-06T12:00:29+00:00","dateModified":"2025-10-24T16:54:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tedexis.com\/blog\/4-obstaculos-de-innovacion-en-las-empresas\/"},"wordCount":589,"publisher":{"@id":"https:\/\/www.tedexis.com\/#organization"},"articleSection":["Innovaci\u00f3n"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.tedexis.com\/blog\/4-obstaculos-de-innovacion-en-las-empresas\/","url":"https:\/\/www.tedexis.com\/blog\/4-obstaculos-de-innovacion-en-las-empresas\/","name":"4 obst\u00e1culos de innovaci\u00f3n en las empresas - Somos Tedexis - Soluciones m\u00f3viles seguras","isPartOf":{"@id":"https:\/\/www.tedexis.com\/#website"},"datePublished":"2017-09-06T12:00:29+00:00","dateModified":"2025-10-24T16:54:47+00:00","description":"\u00bfPor qu\u00e9 a algunas empresas le cuesta innovar? Porque son tradicionalistas, piensan que podr\u00edan fracasar al implementar alguna innovaci\u00f3n, adem\u00e1s de...","breadcrumb":{"@id":"https:\/\/www.tedexis.com\/blog\/4-obstaculos-de-innovacion-en-las-empresas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tedexis.com\/blog\/4-obstaculos-de-innovacion-en-las-empresas\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.tedexis.com\/blog\/4-obstaculos-de-innovacion-en-las-empresas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.tedexis.com\/"},{"@type":"ListItem","position":2,"name":"4 obst\u00e1culos de innovaci\u00f3n en las empresas"}]},{"@type":"WebSite","@id":"https:\/\/www.tedexis.com\/#website","url":"https:\/\/www.tedexis.com\/","name":"Somos Tedexis - Soluciones m\u00f3viles seguras","description":"Tedexis es una empresa l\u00edder en soluciones m\u00f3viles, mensajer\u00eda y gesti\u00f3n de tr\u00e1fico SMS en Am\u00e9rica Latina. Cont\u00e1ctanos hoy mismo.","publisher":{"@id":"https:\/\/www.tedexis.com\/#organization"},"alternateName":"Tedexis","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tedexis.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tedexis.com\/#organization","name":"Tedexis","alternateName":"Tedexis","url":"https:\/\/www.tedexis.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tedexis.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.tedexis.com\/wp-content\/uploads\/2024\/06\/logo-tipografia-tedexis2-.png","contentUrl":"https:\/\/www.tedexis.com\/wp-content\/uploads\/2024\/06\/logo-tipografia-tedexis2-.png","width":1240,"height":429,"caption":"Tedexis"},"image":{"@id":"https:\/\/www.tedexis.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Tedexis","https:\/\/x.com\/tedexis","https:\/\/www.linkedin.com\/company\/tedexis\/"]},{"@type":"Person","@id":"https:\/\/www.tedexis.com\/#\/schema\/person\/2263821ee3d60674cb402910a5818626","name":"Virginia Gerdel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6c758e7e56d9abcc75c2efc62ed66a225b7bf50e2aa9a3a0b0093499559c3651?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6c758e7e56d9abcc75c2efc62ed66a225b7bf50e2aa9a3a0b0093499559c3651?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c758e7e56d9abcc75c2efc62ed66a225b7bf50e2aa9a3a0b0093499559c3651?s=96&d=mm&r=g","caption":"Virginia Gerdel"},"url":"https:\/\/www.tedexis.com\/en\/blog\/author\/vgerdel\/"}]}},"_links":{"self":[{"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/posts\/2619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/comments?post=2619"}],"version-history":[{"count":1,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/posts\/2619\/revisions"}],"predecessor-version":[{"id":2622,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/posts\/2619\/revisions\/2622"}],"wp:attachment":[{"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/media?parent=2619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/categories?post=2619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/tags?post=2619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}