{"id":2257,"date":"2017-05-29T08:00:45","date_gmt":"2017-05-29T12:00:45","guid":{"rendered":"http:\/\/tedexis.com\/wp\/?p=2257"},"modified":"2025-10-24T12:54:50","modified_gmt":"2025-10-24T16:54:50","slug":"ventajas-desafios-del-marketing-movil","status":"publish","type":"post","link":"https:\/\/www.tedexis.com\/en\/blog\/ventajas-desafios-del-marketing-movil\/","title":{"rendered":"Ventajas y desaf\u00edos del Marketing M\u00f3vil"},"content":{"rendered":"<p><a href=\"http:\/\/tedexis.com\/wp\/wp-content\/uploads\/2016\/08\/9.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-2492\" src=\"http:\/\/tedexis.com\/wp\/wp-content\/uploads\/2016\/08\/9.jpg\" alt=\"9\" width=\"790\" height=\"280\" \/><\/a><\/p>\n<p>No es un secreto que para iniciar la comercializaci\u00f3n de un producto en la actualidad las compa\u00f1\u00edas, empresas, bancos y grandes transnacionales buscan en menor proporci\u00f3n los anuncios por televisi\u00f3n, radio o peri\u00f3dicos impresos. El auge de Internet, sus avances, aplicaciones y servicios de avanzada han hecho que esta v\u00eda se posicione en el primer lugar en la preferencia para el Marketing.<!--more--><\/p>\n<p>La indiscutible inmediatez a la hora de dar conocer cualquier contenido que desees a trav\u00e9s del Marketing M\u00f3vil, lo ha convertido en un medio atractivo e interesante. Aqu\u00ed te presentamos las ventajas m\u00e1s importantes de este sistema de comunicaci\u00f3n.<\/p>\n<ul>\n<li>Impacto: no caben dudas sobre el alto impacto que tienen las campa\u00f1as a trav\u00e9s del Marketing M\u00f3vil. Los sms son le\u00eddos r\u00e1pidamente por los usuarios, quienes a su vez pueden dar una respuesta inmediata a lo que se le ofrece.<\/li>\n<\/ul>\n<ul>\n<li>Seguimiento<strong>:<\/strong> este servicio posee la amplia ventaja de poder medir en tiempo real los resultados que se van obteniendo.<\/li>\n<\/ul>\n<ul>\n<li>\u00a0Interacci\u00f3n: la gran diferencia con los medios tradicionales es la capacidad inmediata de poder comunicarte con tu cliente. Al intercambiar datos de una manera r\u00e1pida har\u00e1 que se aceleren e incrementen tus ventas en un corto lapso de tiempo.<\/li>\n<\/ul>\n<ul>\n<li>Bajo costo: una de las bondades que resultan m\u00e1s atractivas para los empresarios son las grandes e invasivas campa\u00f1as a precios bajos. En un solo sms podr\u00e1s divulgar la informaci\u00f3n precisa que requieras sin tener que gastar en personal humano y materiales de impresi\u00f3n (folletos, pancartas, afiches) o avisos en medios de alto costo.<\/li>\n<\/ul>\n<p>Como en todos los \u00e1mbitos los especialistas contin\u00faan desarrollando estrategias para mantener la atenci\u00f3n en nuevos avances tecnol\u00f3gicos y el Marketing M\u00f3vil no escapa a esta realidad. A continuaci\u00f3n te mostramos algunos de sus mayores desaf\u00edos:<\/p>\n<ul>\n<li>Aumentar las novedades: ofrecer opciones m\u00e1s atractivas para disminuir el n\u00famero de clientes que se dan de baja al recibir un mensaje de texto promocional. Aunque tambi\u00e9n debes ofrecer la opci\u00f3n para que se retire de su base de datos a la hora que lo desee.<\/li>\n<\/ul>\n<ul>\n<li>Mantener el equilibrio: tu relaci\u00f3n cliente \u2013 empresa debe ser equilibrada, es decir, debes tratar de cubrir las necesidades y requerimientos del usuario sin dejar de lado tu principal objetivo que es el de vender. Debes ser inteligente para seguir captando a un mayor n\u00famero de consumidores y a la vez aumentar tus ventas en un corto tiempo. Adem\u00e1s debes posicionar el nombre de tu marca a trav\u00e9s de tus sms para darte a conocer en m\u00e1s lugares.<\/li>\n<\/ul>\n<ul>\n<li>Nuevas aplicaciones: ser\u00eda sumamente interesante que las compa\u00f1\u00edas ofrezcan la posibilidad de que el cliente env\u00ede a sus contactos ese mensaje a trav\u00e9s de la mensajer\u00eda masiva, para compartir la informaci\u00f3n y a la vez hacer que la marca siga su proceso de expansi\u00f3n.<\/li>\n<\/ul>\n<p>Sin duda lo que buscan los grandes vendedores es mantenerse en el mercado, crecer y aumentar sus ganancias. Es por ello que el MarketingM\u00f3vil es una excelente alternativa publicitaria para lograrlo. No lo pienses m\u00e1s y atr\u00e9vete a expandir tu negocio gracias a los beneficios que te trae este novedoso m\u00e9todo de interacci\u00f3n.<\/p>","protected":false},"excerpt":{"rendered":"<p>No es un secreto que para iniciar la comercializaci\u00f3n de un producto en la actualidad las compa\u00f1\u00edas, empresas, bancos y [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2257","post","type-post","status-publish","format-standard","hentry","category-marketing-movil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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