{"id":1919,"date":"2015-10-26T09:00:01","date_gmt":"2015-10-26T13:30:01","guid":{"rendered":"http:\/\/tedexis.com\/wp\/?p=1919"},"modified":"2025-10-24T12:54:56","modified_gmt":"2025-10-24T16:54:56","slug":"practicas-para-campanas-sms-exitosas-ii","status":"publish","type":"post","link":"https:\/\/www.tedexis.com\/en\/blog\/practicas-para-campanas-sms-exitosas-ii\/","title":{"rendered":"Pr\u00e1cticas para campa\u00f1as SMS exitosas (II)"},"content":{"rendered":"<p>Las <a title=\"\u00bfPor qu\u00e9 utilizar campa\u00f1as SMS?\" href=\"https:\/\/www.tedexis.com\/en\/wp\/blog\/por-que-utilizar-campanas-sms\/\">campa\u00f1as SMS<\/a> son actualmente una parte importante de las estrategias de marketing online de todas aquellas empresas interesadas en llegar de manera directa y efectiva a sus clientes.<\/p>\n<p>El canal m\u00f3vil ofrece una gran cantidad de ventajas, pero su efectividad y los buenos resultados que son capaces de promover dependen en gran parte de las buenas pr\u00e1cticas con las cuales se deben planificar las campa\u00f1as SMS.<\/p>\n<p>En esta segunda entrega de \u201cPr\u00e1cticas para campa\u00f1as SMS exitosas\u201d culminamos con las recomendaciones b\u00e1sicas que debes seguir para garantizar la eficacia, eficiencia y efectividad de tus campa\u00f1as:<\/p>\n<ol start=\"8\">\n<li>Define par\u00e1metros de \u00e9xito claros: Antes de poner en pr\u00e1ctica la campa\u00f1a, debes establecer cu\u00e1les ser\u00e1n las metas que deseas lograr con ella. Define los indicadores que te har\u00e1n saber si alcanzaste o no los objetivos planteados: tasa de clics, cantidad de inscripciones a la lista de permisos de n\u00fameros telef\u00f3nicos, tasa de canje de promociones, inscripciones en concurso y aumento de tr\u00e1fico al sitio web.<\/li>\n<li>Instrucciones claras (call to action): No es suficiente con que tus clientes reciban el mensaje. El SMS debe incluir un llamado a la acci\u00f3n, que le indique una instrucci\u00f3n al cliente para que t\u00fa logres tu objetivo final. El call to action debe ser claro, y debe poderse realizar en m\u00e1ximo dos pasos.<\/li>\n<li>Comun\u00edcate con tus clientes m\u00e1s leales: Establece campa\u00f1as de fidelizaci\u00f3n con el segmento m\u00e1s fiel entre tus clientes. Se recomienda que los miembros de un programa de fidelizaci\u00f3n m\u00f3vil tenga acceso a ofertas o promociones especiales, novedades o sugerencias distintas a lo que comunicas con el resto de tu clientela.<\/li>\n<li>Segmenta tus contactos: La tasa de conversi\u00f3n de las campa\u00f1as SMS son mayores en la medida en que la segmentaci\u00f3n de la clientela sea m\u00e1s espec\u00edfica. Tu p\u00fablico objetivo debe estar segmentado por intereses, ubicaci\u00f3n geogr\u00e1fica, y\/o la cantidad de variables de consideres adecuada para saber que est\u00e1s enviando la informaci\u00f3n correcta al grupo correcto.<\/li>\n<li>Dirige a tus usuarios a un enlace responsivo: Los enlaces que se incluyen en las campa\u00f1as SMS deben dirigirse a una entrada web que sea f\u00e1cil de leer y navegar. Se recomienda que los sitios web a los que rediriges a tus clientes sean responsivos o adaptativos.<\/li>\n<li>Aprende de los resultados: Analiza cada una de las campa\u00f1as que implementes para mejorar en las pr\u00f3ximas y aumentar la tasa de conversi\u00f3n.<\/li>\n<li>Recurre a empresas implementadoras fiables: Tus campa\u00f1as SMS deben estar en manos de una empresa confianle, que sea capaz de orientarte en la aplicaci\u00f3n de las mejores pr\u00e1cticas. Es muy importante que te ofrezca una plataforma segura y servicios de atenci\u00f3n al cliente.<\/li>\n<\/ol>\n<p>Fuente: <a href=\"http:\/\/bit.ly\/1VQVj5z\" target=\"_blank\">http:\/\/bit.ly\/1VQVj5z<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Las campa\u00f1as SMS son actualmente una parte importante de las estrategias de marketing online de todas aquellas empresas interesadas en [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1921,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16,25,47],"tags":[72,64,68],"class_list":["post-1919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-movilidad","category-sms","tag-campana-sms","tag-sms","tag-soluciones-moviles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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