{"id":1906,"date":"2015-10-23T09:00:54","date_gmt":"2015-10-23T13:30:54","guid":{"rendered":"http:\/\/tedexis.com\/wp\/?p=1906"},"modified":"2025-10-24T12:54:56","modified_gmt":"2025-10-24T16:54:56","slug":"practicas-para-campanas-sms-exitosas-i","status":"publish","type":"post","link":"https:\/\/www.tedexis.com\/en\/blog\/practicas-para-campanas-sms-exitosas-i\/","title":{"rendered":"Pr\u00e1cticas para campa\u00f1as SMS exitosas (I)"},"content":{"rendered":"<p>Las <a title=\"\u00bfPor qu\u00e9 utilizar campa\u00f1as SMS?\" href=\"https:\/\/www.tedexis.com\/en\/wp\/blog\/por-que-utilizar-campanas-sms\/\" target=\"_blank\">campa\u00f1as SMS<\/a> para marketing son efectivas, inmediatas y mucho m\u00e1s econ\u00f3micas, pero su eficiencia depende tambi\u00e9n de una serie de medidas o buenas pr\u00e1cticas de las que deben estar acompa\u00f1adas.<\/p>\n<p>El SMS marketing requiere el dise\u00f1o de una estrategia alineada a las mejores pr\u00e1cticas, tomando en cuenta tambi\u00e9n el tipo de industria para la que se est\u00e1 creando la campa\u00f1a.<\/p>\n<p>A continuaci\u00f3n, algunos de los principales aspectos a tomar en cuenta para ejecutar campa\u00f1as SMS exitosas:<\/p>\n<ol>\n<li>Recuerda que el tel\u00e9fono m\u00f3vil es personal: Al implementar el SMS marketing, aseg\u00farate de que tu campa\u00f1a proporcione contenido relevante que le interese a tus clientes. De no ser as\u00ed, corres el riesgo de que tus campa\u00f1as parezcan intrusivas.<\/li>\n<li>Aporta valor: Intenta que tus campa\u00f1as SMS sean altamente relevantes para tus clientes y que les aporte valor \u00fanico y \u00fatil. Ten en cuenta que uno de los beneficios de la movilidad y de los dispositivos m\u00f3viles en s\u00ed mismos, es que te permiten llegar a tu p\u00fablico objetivo en cualquier momento y en cualquier lugar. Considera siempre las caracter\u00edsticas demogr\u00e1ficas de tus clientes y su comportamiento ante el canal m\u00f3vil.<\/li>\n<li>Que impere la interactividad: En el mundo m\u00f3vil es tu tarea fomentar la participaci\u00f3n por parte de tus clientes.<\/li>\n<li>Deja claro a tus clientes que te est\u00e1n dando autorizaci\u00f3n para enviarles futuros SMS.<\/li>\n<li>Haz todas las pruebas que sean necesarias: Conf\u00eda tus campa\u00f1as SMS a expertos en la materia, que sean capaces de desarrollar un programa de pruebas adecuado antes de lanzar cada campa\u00f1a. Adem\u00e1s, antes de darle luz verde a tu campa\u00f1a, aseg\u00farate de que el mensaje est\u00e1 correctamente escrito, con un claro llamado a la acci\u00f3n, y que los enlaces cortos incluidos en el mensaje funcionen bien.<\/li>\n<li>Aprovecha la inmediatez de la movilidad: Dale el mayor uso posible a la movilidad y aprovecha al m\u00e1ximo su car\u00e1cter inmediato para promocionar mensajes especiales.<\/li>\n<li>Agrega instrucciones claras para que los clientes puedan darse de baja: Esto permitir\u00e1 que los clientes no se sientan prisioneros de tus mensajes.<\/li>\n<\/ol>\n<p>Fuente: <a href=\"http:\/\/bit.ly\/1VQVj5z\" target=\"_blank\">http:\/\/bit.ly\/1VQVj5z<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Las campa\u00f1as SMS para marketing son efectivas, inmediatas y mucho m\u00e1s econ\u00f3micas, pero su eficiencia depende tambi\u00e9n de una serie [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1910,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16,42,47],"tags":[64,71,68],"class_list":["post-1906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-mobile-marketing","category-sms","tag-sms","tag-sms-marketing","tag-soluciones-moviles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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