{"id":1720,"date":"2015-07-31T09:00:13","date_gmt":"2015-07-31T13:30:13","guid":{"rendered":"http:\/\/tedexis.com\/wp\/?p=1720"},"modified":"2015-07-31T16:29:06","modified_gmt":"2015-07-31T20:59:06","slug":"la-movilidad-y-su-influencia-en-la-medicion-de-audiencias","status":"publish","type":"post","link":"https:\/\/www.tedexis.com\/en\/blog\/la-movilidad-y-su-influencia-en-la-medicion-de-audiencias\/","title":{"rendered":"La movilidad y su influencia en la medici\u00f3n de audiencias"},"content":{"rendered":"

Internet se populariz\u00f3 hace ya varias d\u00e9cadas con la promesa de dar la informaci\u00f3n necesaria para medir todo: cu\u00e1ntos dispositivos visitaron cada sitio Web, qu\u00e9 partes o secciones de ese sitio web visitaron y cu\u00e1nto tiempo duraron en cada una de ellas, de qu\u00e9 pa\u00edses proceden esos usuarios, entre otra serie de informaciones \u00fatiles para la medici\u00f3n de las audiencias y la anal\u00edtica.<\/p>\n

Cada dispositivo puede ser utilizado por varias personas, y cada persona puede utilizar distintos dispositivos para acceder a la Web, lo que dificultaba la posibilidad de hacer una medici\u00f3n de audiencias exacta, ya que la anal\u00edtica Web s\u00f3lo era capaz de medir dispositivos y no a las personas que usan esos dispositivos.<\/p>\n

En respuesta a este problema se empezaron a utilizar paneles de usuarios. Es decir, se instala en los dispositivos de un grupo de usuarios espec\u00edfico un software ad hoc<\/em>, que registra todos los datos de navegaci\u00f3n, pero adem\u00e1s de las desventajas naturales de este mecanismo, con la popularizaci\u00f3n de los dispositivos m\u00f3viles entr\u00f3 en juego otra dificultad: cada persona no navega \u00fanicamente desde computadoras de escritorio o laptops, sino que tambi\u00e9n lo hacen a trav\u00e9s de tabletas y tel\u00e9fonos inteligentes.<\/p>\n

Para resolver este inconveniente, habr\u00eda que solicitar permiso a los panelistas para instalarles software en estos nuevos dispositivos e identificarlos como aparatos de la misma persona. Adem\u00e1s, la medici\u00f3n de contenidos web, informaci\u00f3n optimizada para dispositivos m\u00f3viles y para apps nativas m\u00f3viles tiene especificaciones t\u00e9cnicas propias.<\/p>\n

Esto \u00faltimo se considera poco viable debido a lo intrusivo que puede ser tener acceso a la informaci\u00f3n de navegaci\u00f3n de una misma persona en todos sus dispositivos (PC, laptop, tableta, Smartphone), pero es un tema actualmente en discusi\u00f3n, ya que la evoluci\u00f3n de las mediciones no se detiene, puesto que tiene que ir a la par del uso de Internet.<\/p>\n

Fuente: http:\/\/goo.gl\/rG3Nw<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Internet se populariz\u00f3 hace ya varias d\u00e9cadas con la promesa de dar la informaci\u00f3n necesaria para medir todo: cu\u00e1ntos dispositivos […]<\/p>\n","protected":false},"author":5,"featured_media":1724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16,25,62],"tags":[91,63,64],"class_list":["post-1720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-movilidad","category-smartphone","tag-movilidad","tag-smartphone","tag-sms"],"yoast_head":"\nLa movilidad y su influencia en la medici\u00f3n de audiencias - 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