{"id":1718,"date":"2015-07-27T09:00:39","date_gmt":"2015-07-27T13:30:39","guid":{"rendered":"http:\/\/tedexis.com\/wp\/?p=1718"},"modified":"2015-07-27T14:34:00","modified_gmt":"2015-07-27T19:04:00","slug":"por-que-utilizar-campanas-sms","status":"publish","type":"post","link":"https:\/\/www.tedexis.com\/en\/blog\/por-que-utilizar-campanas-sms\/","title":{"rendered":"\u00bfPor qu\u00e9 utilizar campa\u00f1as SMS?"},"content":{"rendered":"<p>Realizar <a title=\"Ventajas de las campa\u00f1as de SMS masivos\" href=\"https:\/\/www.tedexis.com\/en\/wp\/blog\/ventajas-de-las-campanas-de-sms-masivos\/\" target=\"_blank\">campa\u00f1as SMS<\/a> es una necesidad para muchas empresas en la actualidad debido a la flexibilidad que ofrece y a que les permite poder llegar de forma inmediata al cliente final.<\/p>\n<p>Virar las estrategias de las empresas dedicadas al consumo masivo y decidirse por emplear estrategias de SMS Marketing es una decisi\u00f3n que se puede tomar en cualquier momento, en la medida en que las empresas alinean sus planes de comunicaci\u00f3n.<\/p>\n<p>El estudio del mercado es uno de los pilares de las campa\u00f1as SMS; y estas ayudan en el posicionamiento de productos, aumentan la fidelidad de los clientes con la marca, sirven para hacer promociones, concursos, e impulsar las ventas, entre otros aspectos.<\/p>\n<p>Toda herramienta capaz de tener a los clientes informados de todas y cada una de las transacciones que realizan o brindar informaci\u00f3n de inter\u00e9s de las empresas hacia sus clientes o empleados, tiene un importante valor. Pero el SMS es un mecanismo que ofrece inmediatez, lo que le da ventaja ante otros canales de comunicaci\u00f3n como los correos electr\u00f3nicos o las llamadas; que si bien permanece en uso por parte de las empresas, son cada vez menos frecuentes y est\u00e1n siendo desplazados por las campa\u00f1as SMS.<\/p>\n<p>La mensajer\u00eda de texto es la forma m\u00e1s eficiente, directa y en tiempo real que puede tener una empresa para comunicarse con sus clientes ya que el SMS no requiere uso de datos. Todos los equipos celulares son capaces reciben SMS, pero no todos reciben correos electr\u00f3nicos.<\/p>\n<p>Pese a la proliferaci\u00f3n del uso de los tel\u00e9fonos inteligentes, la red GSM est\u00e1 todav\u00eda vigente y cuenta con la ventaja de \u201calmacenamiento y reenv\u00edo\u201d. Esta funcionalidad permite que el SMS no se env\u00ede directamente al usuario final: primero se almacena en la plataforma haciendo que se mantenga vigente as\u00ed no exista se\u00f1al en el momento. Y una vez que regresa la conexi\u00f3n GSM, el mensaje es enviado.<\/p>","protected":false},"excerpt":{"rendered":"<p>Realizar campa\u00f1as SMS es una necesidad para muchas empresas en la actualidad debido a la flexibilidad que ofrece y a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16,19,47],"tags":[92,89,64],"class_list":["post-1718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-movil","category-sms","tag-dispositivos-moviles","tag-marketing-movil","tag-sms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 utilizar campa\u00f1as SMS? 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