{"id":1703,"date":"2015-07-20T09:00:36","date_gmt":"2015-07-20T13:30:36","guid":{"rendered":"http:\/\/tedexis.com\/wp\/?p=1703"},"modified":"2015-07-21T16:50:34","modified_gmt":"2015-07-21T21:20:34","slug":"integrar-soluciones-sms-a-la-banca-que-tan-complejo-es","status":"publish","type":"post","link":"https:\/\/www.tedexis.com\/en\/blog\/integrar-soluciones-sms-a-la-banca-que-tan-complejo-es\/","title":{"rendered":"Integrar soluciones SMS a la banca: \u00bfqu\u00e9 tan complejo es?"},"content":{"rendered":"<p>El <a title=\"Adopci\u00f3n de la banca m\u00f3vil en zonas rurales se retrasa\" href=\"https:\/\/www.tedexis.com\/en\/wp\/blog\/adopcion-de-la-banca-movil-en-zonas-rurales-se-retrasa\/\" target=\"_blank\">sector bancario<\/a> es una de las principales industrias interesadas en la implementaci\u00f3n de soluciones SMS principalmente por varios aspectos: la necesidad de crear un canal de comunicaci\u00f3n directo y efectivo con los clientes finales, disminuir el \u00edndice de fraudes al notificar a los clientes sus transacciones y consumos de tarjetas, disminuir los costos de call center, manejar su personal interno, comunicarse con un club de fidelidad, y el mercadeo de sus promociones, productos y servicios.<\/p>\n<p>Ahora bien, la integraci\u00f3n de soluciones SMS representa un reto y requiere varios aspectos por parte de la empresa que desee contratar estos servicios, sobre todo cuando proviene del sector bancario:<\/p>\n<ul>\n<li>Colaboraci\u00f3n por parte del equipo t\u00e9cnico para estudiar y posteriormente aplicar de forma adecuada el manual de integraci\u00f3n (al momento de realizar las pruebas y posteriormente al momento de la aplicaci\u00f3n real de las soluciones SMS).<\/li>\n<li>Conocer los m\u00e9todos de integraci\u00f3n y est\u00e1ndares de mensajer\u00eda.<\/li>\n<li>Por tratarse de clientes que manejan data sensible, es necesario que exista una VPN que de forma segura transporte la informaci\u00f3n.<\/li>\n<li>Delimitar junto con el proveedor del servicio las responsabilidades que corresponden a cada una de las partes, para poder actuar de forma eficaz, eficiente y efectiva.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u00bfQu\u00e9 actividades requieren los clientes posterior a la venta de las soluciones SMS?<\/p>\n<ul>\n<li>Canales de comunicaci\u00f3n efectivos entre el cliente y el proveedor para conversar sobre cualquier duda que pueda surgir.<\/li>\n<li>Atenci\u00f3n al cliente y respuestas efectivas y r\u00e1pidas a las fallas.<\/li>\n<li>Capacitaci\u00f3n del personal encargado de soporte para que puedan manejar correctamente las incidencias.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>La oferta de soluciones m\u00f3viles es amplia y la elecci\u00f3n de cu\u00e1les son las id\u00f3neas para cada empresa va a depender de la naturaleza de la misma y de sus propias caracter\u00edsticas.<\/p>\n<p>En el caso de la banca, este es un mercado que busca diferenciarse y ve el SMS como el canal ideal para la atenci\u00f3n de sus clientes finales.<\/p>","protected":false},"excerpt":{"rendered":"<p>El sector bancario es una de las principales industrias interesadas en la implementaci\u00f3n de soluciones SMS principalmente por varios aspectos: [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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