{"id":1674,"date":"2015-07-06T09:00:46","date_gmt":"2015-07-06T13:30:46","guid":{"rendered":"http:\/\/tedexis.com\/wp\/?p=1674"},"modified":"2015-07-06T14:15:01","modified_gmt":"2015-07-06T18:45:01","slug":"ventajas-de-las-campanas-de-sms-masivos","status":"publish","type":"post","link":"https:\/\/www.tedexis.com\/en\/blog\/ventajas-de-las-campanas-de-sms-masivos\/","title":{"rendered":"Ventajas de las campa\u00f1as de SMS masivos"},"content":{"rendered":"

El uso del SMS<\/a> como herramienta empresarial va en aumento, con un crecimiento superior al 4%, por lo que las plataformas de marketing ven en \u00e9l una alternativa para crear un canal efectivo con clientes, empleados y contactos mediante el uso de SMS masivos.<\/p>\n

Entre las principales ventajas que ofrece esta herramienta, se encuentran:<\/p>\n

    \n
  1. Eficacia de la campa\u00f1a: completamente distinto a lo que ocurre con las campa\u00f1as de email marketing, el env\u00edo de SMS masivos las empresas tienen m\u00e1s oportunidad de ser recibidas y le\u00eddas por parte de los usuarios.<\/li>\n<\/ol>\n

    Actualmente 95% de los SMS son recibidos, y todos los dispositivos m\u00f3viles tienen posibilidad de recibir mensajer\u00eda de texto.<\/p>\n

      \n
    1. Independencia: gracias a las plataformas de SMS marketing de las empresas, la decisi\u00f3n sobre c\u00f3mo y cu\u00e1ndo se inicia una campa\u00f1a de este tipo est\u00e1 en sus manos. Se tienen soluciones \u00fatiles para todas las etapas y no es necesario descargar apps ni leer c\u00f3digos QR para lograr efectividad.<\/li>\n
    2. Prestaciones avanzadas: aunque el SMS tenga una limitaci\u00f3n de 160 caracteres por mensaje, las empresas aprovechan las funcionalidades de los tel\u00e9fonos inteligentes para compensar dicha limitante. La inclusi\u00f3n de un URL que lleve al usuario a landing pages o p\u00e1ginas web optimizadas en sus versiones m\u00f3viles para ejercer funcionalidades, comprar e incluso recabar informaci\u00f3n.<\/li>\n
    3. Estad\u00edsticas y anal\u00edticas: el SMS marketing permite a la empresa conocer una serie de datos que son \u00fatiles para medir la efectividad de sus campa\u00f1as con t\u00f3picos como: la cantidad de personas que la recibi\u00f3, los clicks en las landing pages, la geolocalizaci\u00f3n del usuario al momento de recibir el mensaje, entre otros.<\/li>\n
    4. Ventaja competitiva: al utilizar tecnolog\u00eda avanzada se logra una comunicaci\u00f3n m\u00e1s efectiva con los usuarios, lo que ofrece ventajas ante la competencia.<\/li>\n
    5. Accesibilidad e integraci\u00f3n: para la empresa son muy convenientes las actuales plataformas, ya que permiten acceder a gestionar campa\u00f1as, bases de dato y reportes desde cualquier dispositivo con Internet.<\/li>\n<\/ol>\n

      Fuente: http:\/\/goo.gl\/CO51UX<\/a><\/p>","protected":false},"excerpt":{"rendered":"

      El uso del SMS como herramienta empresarial va en aumento, con un crecimiento superior al 4%, por lo que las […]<\/p>\n","protected":false},"author":5,"featured_media":1677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16,25,47],"tags":[92,91,64],"class_list":["post-1674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-movilidad","category-sms","tag-dispositivos-moviles","tag-movilidad","tag-sms"],"yoast_head":"\nVentajas de las campa\u00f1as de SMS masivos - 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