{"id":1405,"date":"2015-03-23T09:00:59","date_gmt":"2015-03-23T13:30:59","guid":{"rendered":"http:\/\/tedexis.com\/wp\/?p=1405"},"modified":"2015-03-23T14:04:07","modified_gmt":"2015-03-23T18:34:07","slug":"hombres-lideran-el-comercio-movil","status":"publish","type":"post","link":"https:\/\/www.tedexis.com\/en\/blog\/hombres-lideran-el-comercio-movil\/","title":{"rendered":"Los hombres lideran las compras en comercio m\u00f3vil"},"content":{"rendered":"<p>Investigaciones recientes desmienten que la mujer sea quien represente la mayor parte del gasto en compras en l\u00ednea. Una investigaci\u00f3n cobre comercio electr\u00f3nico y los h\u00e1bitos de comercio m\u00f3vil demuestran que son los hombres los que ocupan el primer lugar en cuanto a compras desde Internet.<\/p>\n<p>Un informe realizado por BI Intelligence rompe con los datos demogr\u00e1ficos recabados en Estados Unidos sobre compras en l\u00ednea y la segmentaci\u00f3n del comercio m\u00f3vil seg\u00fan sexo, edad, ingresos, y educaci\u00f3n; informaci\u00f3n necesaria para que las marcas y las tiendas conozcan qui\u00e9nes son sus clientes potenciales y sepan c\u00f3mo dirigirse a ellos.<\/p>\n<p>Por tradici\u00f3n se cree que las mujeres son quienes conducen las tendencias de compra, ya que controlan entre 80% y 85% el gasto de sus hogares; e incluso comScore estim\u00f3 en 2010 que ellas representan 6 d\u00f3lares de cada 10 d\u00f3lares gastados en l\u00ednea; pero esta tendencia se ha revertido.<\/p>\n<p>Una encuesta de Greenfield en 2012 determin\u00f3 que las mujeres representaban para la fecha 58% del gasto en l\u00ednea en EEUU, pero los hombres son m\u00e1s propensos a utilizar el comercio m\u00f3vil.<\/p>\n<p>Durante 2014 22% de los hombres hizo una compra desde su smartphone, frente a 18% de las mujeres. De igual forma, 20% de los hombres realiz\u00f3 alguna compra desde una tableta, mientras el porcentaje de las mujeres fue 17%.<\/p>\n<p>Los caballeros apuestan por las compras en l\u00ednea. 40% de los hombres estadounidenses entre 18 y 34 a\u00f1os asegura que \u201clo ideal es comprar todo en l\u00ednea\u201d. Solamente 33% de las f\u00e9minas piensa igual.<\/p>\n<p>La forma de hacer uso del comercio m\u00f3vil tambi\u00e9n var\u00eda seg\u00fan el g\u00e9nero. Los hombres son m\u00e1s propensos que las mujeres a realizar compras desde su tel\u00e9fono inteligente, y tambi\u00e9n tienden m\u00e1s a buscar los precios m\u00e1s econ\u00f3micos.<\/p>\n<p>Estas diferencias en cuanto g\u00e9nero se observan desde edad temprana. Los adolescentes masculinos son m\u00e1s \u00e1vidos de utilizar el comercio electr\u00f3nico y en particular el comercio m\u00f3vil que su contraparte femenina. El 86% de los adolescentes hombres compra en Internet, mientras 76% de las chicas lo hace.<\/p>\n<p>Fuente:<\/p>\n<p><a href=\"http:\/\/goo.gl\/Jek1Vk\" target=\"_blank\">http:\/\/goo.gl\/Jek1Vk<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Investigaciones recientes desmienten que la mujer sea quien represente la mayor parte del gasto en compras en l\u00ednea. Una investigaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16,18,25],"tags":[90,92,91],"class_list":["post-1405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-comercio-movil","category-movilidad","tag-comercio-movil","tag-dispositivos-moviles","tag-movilidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los hombres lideran las compras en comercio m\u00f3vil - Somos Tedexis - Soluciones m\u00f3viles seguras<\/title>\n<meta name=\"description\" content=\"Investigaciones desmienten que las mujeres representen la mayor parte del gasto en comercio m\u00f3vil. 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