{"id":117,"date":"2012-04-24T14:34:19","date_gmt":"2012-04-24T14:34:19","guid":{"rendered":"http:\/\/tedexis.wordpress.com\/?p=117"},"modified":"2012-04-24T14:34:19","modified_gmt":"2012-04-24T14:34:19","slug":"modelos-de-negocios-en-el-mundo-de-las-soluciones-moviles","status":"publish","type":"post","link":"https:\/\/www.tedexis.com\/en\/blog\/modelos-de-negocios-en-el-mundo-de-las-soluciones-moviles\/","title":{"rendered":"Modelos de Negocios en el mundo de las Soluciones M\u00f3viles"},"content":{"rendered":"
Por Miguel Le\u00f3n \u2013 Gerente General Tedexis<\/div>\n
\"\"<\/a>Los modelos de negocios no son cosa nueva. Sin embargo, quiz\u00e1 no sea sino hasta la aparici\u00f3n de las hojas de c\u00e1lculo en computadoras personales que estos modelos lograron imponerse como forma de elaborar y probar esquemas mercantiles. Un modelo de negocios describe c\u00f3mo funciona una empresa.<\/div>\n
Por otro lado, el crecimiento acelerado del n\u00famero de celulares en todo el mundo ha hecho que cada d\u00eda surjan nuevos negocios fundamentados en este medio, lo que hoy conocemos como Soluciones M\u00f3viles.<\/div>\n
La literatura relacionada a los modelos de negocios es bastante amplia. En el libro \u201cBusines Model Generation<\/a><\/em>\u201d (Osterwalder A. & Y. Pigneur, John Wiley & Sons, Inc. 2010) se propone un \u00a0modelo que consta de nueve bloques.<\/div>\n
\n
    \n
      \n
    1. Clientes:<\/strong> En el caso del negocio m\u00f3vil se deber\u00eda evaluar si queremos enfocarnos por ejemplo en el mercado de masas o el corporativo.<\/li>\n
    2. Propuesta de Valor<\/strong>: Hay gran coincidencia en que \u00e9ste ser\u00eda el coraz\u00f3n del modelo de negocios, ya que consiste en el servicio o producto con el cual se van a satisfacer los requerimientos, problemas o necesidades del cliente.<\/li>\n
    3. El canal<\/strong>: Es el punto de contacto con los clientes, no est\u00e1 restringido a los canales de distribuci\u00f3n, t\u00edpico en Empresas de Soluciones M\u00f3viles (ESM). Puede incluir aspectos claves como el servicio post-venta.<\/li>\n
    4. Relaci\u00f3n con el cliente<\/strong>: La relaci\u00f3n es personalizada o a trav\u00e9s de servicios automatizados, estos \u00faltimos son usualmente los m\u00e1s utilizados por empresas de soluciones m\u00f3viles.<\/li>\n
    5. Corriente de ingresos<\/strong>: Se refiere a la f\u00f3rmula seguida por la organizaci\u00f3n para recibir los recursos que sus clientes pagan por los servicios contratados. Parte integral de esta descripci\u00f3n se centra en la forma de comercializaci\u00f3n.<\/li>\n<\/ol>\n<\/ol>\n
      Hasta ahora lo descrito constituye el proceso de cara al cliente. Del lado de la organizaci\u00f3n, tenemos:<\/div>\n
        \n
      1. Recursos claves<\/strong>: Las empresas de soluciones m\u00f3viles se caracterizan por tener personal altamente calificado esto a menudo es su mayor ventaja competitiva. Igualmente la plataforma que se utiliza para brindar el servicio es clave.<\/li>\n
      2. Actividades claves<\/strong>: Necesarias para mantenerse en el tiempo estas actividades pueden ser fundamentales, porque adem\u00e1s de la necesidad de mantener y operar la plataforma, se encuentra la actividad de formaci\u00f3n continua sobre tendencias.<\/li>\n
      3. Aliados claves<\/strong>: En un modelo de negocios para ESM este es un elemento que puede causar controversia. Sin embargo, muchas empresas han alcanzado el \u00e9xito estableciendo relaciones ganar-ganar con su contraparte.<\/li>\n
      4. Estructura de costos<\/strong>: Para las ESM due\u00f1as de la totalidad de su plataforma, la relevancia estar\u00eda en los costos de inversi\u00f3n y mantenimiento que esto implica. Estas empresas suelen trabajar manejando grandes vol\u00famenes lo que les permite ofrecer econom\u00eda de escala y alcance.<\/li>\n<\/ol>\n<\/div>","protected":false},"excerpt":{"rendered":"

        Por Miguel Le\u00f3n \u2013 Gerente General Tedexis Los modelos de negocios no son cosa nueva. Sin embargo, quiz\u00e1 no sea […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-117","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nModelos de Negocios en el mundo de las Soluciones M\u00f3viles - 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