{"id":1155,"date":"2015-02-13T11:00:05","date_gmt":"2015-02-13T15:30:05","guid":{"rendered":"http:\/\/tedexis.com\/wp\/?p=1155"},"modified":"2015-02-13T15:55:53","modified_gmt":"2015-02-13T20:25:53","slug":"estrategia-de-marketing-movil-pasos-para-desarrollarla","status":"publish","type":"post","link":"https:\/\/www.tedexis.com\/en\/blog\/estrategia-de-marketing-movil-pasos-para-desarrollarla\/","title":{"rendered":"Pasos para desarrollar una estrategia de marketing m\u00f3vil"},"content":{"rendered":"<p style=\"text-align: justify;\">Al momento de desarrollar una estrategia de marketing m\u00f3vil hay que\u00a0conocer al consumidor, este el paso primordial para analizar en profundidad las soluciones que se pueden ofrecer\u00a0al realizar una estrategia de marketing\u00a0m\u00f3vil<em>;<\/em> para lograr este objetivo es importante desarrollar un plan de marketing m\u00f3vil que contenga \u00a0puntos claves al momento de implementar\u00a0la estrategia:<\/p>\n<p style=\"text-align: justify;\">1-Entender al cliente que viene al negocio es fundamental, porque se debe descubrir su edad promedio, gustos, disgustos, intereses, necesidades y motivaciones. Averiguar a qu\u00e9 est\u00edmulos responde, y c\u00f3mo utiliza sus<em> smartphones<\/em>\u00a0para realizar el dise\u00f1o de la aplicaci\u00f3n en consecuencia, reduci\u00e9ndolo a caracter\u00edsticas y funciones que le beneficiar\u00e1n.<\/p>\n<p style=\"text-align: justify;\">2-\u00a0El dise\u00f1o de la\u00a0aplicaci\u00f3n debe contemplar el poder enviar mensajes sobre la base de su horario, ubicaci\u00f3n y otros detalles importantes. Se deben\u00a0habilitar funciones como el <em>geofencing<\/em> para encontrar clientes locales, y dise\u00f1ar la\u00a0aplicaci\u00f3n para comunicarse con el cliente en horarios convenientes y relevantes para tus productos y servicios.<\/p>\n<p style=\"text-align: justify;\">3-\u00bfQu\u00e9 tipo de contenido vas a a ser presentando\u00a0al cliente? Todo depende de la audiencia que son los que ven e interactuar con la aplicaci\u00f3n, por lo que todo debe ser personalizado a sus necesidades e intereses. Dise\u00f1ar una app de aspecto moderno y llamativo sin demasiados adornos\u00a0que distraigan y molesten.<\/p>\n<p style=\"text-align: justify;\">4-Monitorizar\u00a0todas las acciones de\u00a0la aplicaci\u00f3n m\u00f3vil para ver c\u00f3mo los\u00a0clientes interact\u00faan con ella, y qu\u00e9 tipo de beneficios se est\u00e1n\u00a0obteniendo. De hecho se puede\u00a0ajustar la funcionalidad de la\u00a0aplicaci\u00f3n m\u00f3vil con opciones que se usan poco.<\/p>\n<p style=\"text-align: justify;\">El marketing m\u00f3vil es realmente importante cuando se trata de aplicaciones y sitios web para m\u00f3viles optimizados. Con un poco de esfuerzo, se puede obtener una muy\u00a0buena presencia m\u00f3vil.<\/p>","protected":false},"excerpt":{"rendered":"<p>Al momento de desarrollar una estrategia de marketing m\u00f3vil hay que\u00a0conocer al consumidor, este el paso primordial para analizar en [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16,33,19,25,28],"tags":[90,92,89,91],"class_list":["post-1155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-internet","category-marketing-movil","category-movilidad","category-tecnologia","tag-comercio-movil","tag-dispositivos-moviles","tag-marketing-movil","tag-movilidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pasos para desarrollar una estrategia de marketing m\u00f3vil<\/title>\n<meta name=\"description\" content=\"Conocer al consumidor es el paso primordial para analizar en profundidad las soluciones que se pueden ofrecer al realizar una estrategia de marketing m\u00f3vil\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tedexis.com\/en\/blog\/estrategia-de-marketing-movil-pasos-para-desarrollarla\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pasos para desarrollar una estrategia de marketing m\u00f3vil\" \/>\n<meta property=\"og:description\" content=\"Conocer al consumidor es el paso primordial para analizar en profundidad las soluciones que se pueden ofrecer al realizar una estrategia de marketing m\u00f3vil\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tedexis.com\/en\/blog\/estrategia-de-marketing-movil-pasos-para-desarrollarla\/\" \/>\n<meta property=\"og:site_name\" content=\"Somos Tedexis - Soluciones m\u00f3viles seguras\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Tedexis\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-13T15:30:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-02-13T20:25:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tedexis.com\/wp-content\/uploads\/2015\/01\/6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"tedexis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tedexis\" \/>\n<meta name=\"twitter:site\" content=\"@tedexis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"tedexis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/estrategia-de-marketing-movil-pasos-para-desarrollarla\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/estrategia-de-marketing-movil-pasos-para-desarrollarla\\\/\"},\"author\":{\"name\":\"tedexis\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#\\\/schema\\\/person\\\/469762de064f4350eb3159bf84554cda\"},\"headline\":\"Pasos para desarrollar una estrategia de marketing m\u00f3vil\",\"datePublished\":\"2015-02-13T15:30:05+00:00\",\"dateModified\":\"2015-02-13T20:25:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/estrategia-de-marketing-movil-pasos-para-desarrollarla\\\/\"},\"wordCount\":320,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/estrategia-de-marketing-movil-pasos-para-desarrollarla\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tedexis.com\\\/wp-content\\\/uploads\\\/2015\\\/01\\\/6.jpg\",\"keywords\":[\"Comercio M\u00f3vil\",\"Dispositivos M\u00f3viles\",\"Marketing M\u00f3vil\",\"Movilidad\"],\"articleSection\":[\"Blog\",\"Internet\",\"Marketing M\u00f3vil\",\"Movilidad\",\"Tecnolog\u00eda\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/estrategia-de-marketing-movil-pasos-para-desarrollarla\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/estrategia-de-marketing-movil-pasos-para-desarrollarla\\\/\",\"url\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/estrategia-de-marketing-movil-pasos-para-desarrollarla\\\/\",\"name\":\"Pasos para desarrollar una estrategia de marketing m\u00f3vil\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/estrategia-de-marketing-movil-pasos-para-desarrollarla\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/estrategia-de-marketing-movil-pasos-para-desarrollarla\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tedexis.com\\\/wp-content\\\/uploads\\\/2015\\\/01\\\/6.jpg\",\"datePublished\":\"2015-02-13T15:30:05+00:00\",\"dateModified\":\"2015-02-13T20:25:53+00:00\",\"description\":\"Conocer al consumidor es el paso primordial para analizar en profundidad las soluciones que se pueden ofrecer al realizar una estrategia de marketing m\u00f3vil\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/estrategia-de-marketing-movil-pasos-para-desarrollarla\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/estrategia-de-marketing-movil-pasos-para-desarrollarla\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/estrategia-de-marketing-movil-pasos-para-desarrollarla\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.tedexis.com\\\/wp-content\\\/uploads\\\/2015\\\/01\\\/6.jpg\",\"contentUrl\":\"https:\\\/\\\/www.tedexis.com\\\/wp-content\\\/uploads\\\/2015\\\/01\\\/6.jpg\",\"width\":520,\"height\":280,\"caption\":\"estrategia de marketing m\u00f3vil\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/blog\\\/estrategia-de-marketing-movil-pasos-para-desarrollarla\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.tedexis.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pasos para desarrollar una estrategia de marketing m\u00f3vil\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#website\",\"url\":\"https:\\\/\\\/www.tedexis.com\\\/\",\"name\":\"Somos Tedexis - Soluciones m\u00f3viles seguras\",\"description\":\"Tedexis es una empresa l\u00edder en soluciones m\u00f3viles, mensajer\u00eda y gesti\u00f3n de tr\u00e1fico SMS en Am\u00e9rica Latina. Cont\u00e1ctanos hoy mismo.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#organization\"},\"alternateName\":\"Tedexis\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.tedexis.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#organization\",\"name\":\"Tedexis\",\"alternateName\":\"Tedexis\",\"url\":\"https:\\\/\\\/www.tedexis.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.tedexis.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/logo-tipografia-tedexis2-.png\",\"contentUrl\":\"https:\\\/\\\/www.tedexis.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/logo-tipografia-tedexis2-.png\",\"width\":1240,\"height\":429,\"caption\":\"Tedexis\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Tedexis\",\"https:\\\/\\\/x.com\\\/tedexis\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tedexis\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.tedexis.com\\\/#\\\/schema\\\/person\\\/469762de064f4350eb3159bf84554cda\",\"name\":\"tedexis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"caption\":\"tedexis\"},\"url\":\"https:\\\/\\\/www.tedexis.com\\\/en\\\/blog\\\/author\\\/tedexis\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pasos para desarrollar una estrategia de marketing m\u00f3vil","description":"Conocer al consumidor es el paso primordial para analizar en profundidad las soluciones que se pueden ofrecer al realizar una estrategia de marketing m\u00f3vil","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tedexis.com\/en\/blog\/estrategia-de-marketing-movil-pasos-para-desarrollarla\/","og_locale":"en_US","og_type":"article","og_title":"Pasos para desarrollar una estrategia de marketing m\u00f3vil","og_description":"Conocer al consumidor es el paso primordial para analizar en profundidad las soluciones que se pueden ofrecer al realizar una estrategia de marketing m\u00f3vil","og_url":"https:\/\/www.tedexis.com\/en\/blog\/estrategia-de-marketing-movil-pasos-para-desarrollarla\/","og_site_name":"Somos Tedexis - Soluciones m\u00f3viles seguras","article_publisher":"https:\/\/www.facebook.com\/Tedexis","article_published_time":"2015-02-13T15:30:05+00:00","article_modified_time":"2015-02-13T20:25:53+00:00","og_image":[{"width":520,"height":280,"url":"https:\/\/www.tedexis.com\/wp-content\/uploads\/2015\/01\/6.jpg","type":"image\/jpeg"}],"author":"tedexis","twitter_card":"summary_large_image","twitter_creator":"@tedexis","twitter_site":"@tedexis","twitter_misc":{"Written by":"tedexis","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tedexis.com\/blog\/estrategia-de-marketing-movil-pasos-para-desarrollarla\/#article","isPartOf":{"@id":"https:\/\/www.tedexis.com\/blog\/estrategia-de-marketing-movil-pasos-para-desarrollarla\/"},"author":{"name":"tedexis","@id":"https:\/\/www.tedexis.com\/#\/schema\/person\/469762de064f4350eb3159bf84554cda"},"headline":"Pasos para desarrollar una estrategia de marketing m\u00f3vil","datePublished":"2015-02-13T15:30:05+00:00","dateModified":"2015-02-13T20:25:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tedexis.com\/blog\/estrategia-de-marketing-movil-pasos-para-desarrollarla\/"},"wordCount":320,"commentCount":0,"publisher":{"@id":"https:\/\/www.tedexis.com\/#organization"},"image":{"@id":"https:\/\/www.tedexis.com\/blog\/estrategia-de-marketing-movil-pasos-para-desarrollarla\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tedexis.com\/wp-content\/uploads\/2015\/01\/6.jpg","keywords":["Comercio M\u00f3vil","Dispositivos M\u00f3viles","Marketing M\u00f3vil","Movilidad"],"articleSection":["Blog","Internet","Marketing M\u00f3vil","Movilidad","Tecnolog\u00eda"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.tedexis.com\/blog\/estrategia-de-marketing-movil-pasos-para-desarrollarla\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.tedexis.com\/blog\/estrategia-de-marketing-movil-pasos-para-desarrollarla\/","url":"https:\/\/www.tedexis.com\/blog\/estrategia-de-marketing-movil-pasos-para-desarrollarla\/","name":"Pasos para desarrollar una estrategia de marketing m\u00f3vil","isPartOf":{"@id":"https:\/\/www.tedexis.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tedexis.com\/blog\/estrategia-de-marketing-movil-pasos-para-desarrollarla\/#primaryimage"},"image":{"@id":"https:\/\/www.tedexis.com\/blog\/estrategia-de-marketing-movil-pasos-para-desarrollarla\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tedexis.com\/wp-content\/uploads\/2015\/01\/6.jpg","datePublished":"2015-02-13T15:30:05+00:00","dateModified":"2015-02-13T20:25:53+00:00","description":"Conocer al consumidor es el paso primordial para analizar en profundidad las soluciones que se pueden ofrecer al realizar una estrategia de marketing m\u00f3vil","breadcrumb":{"@id":"https:\/\/www.tedexis.com\/blog\/estrategia-de-marketing-movil-pasos-para-desarrollarla\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tedexis.com\/blog\/estrategia-de-marketing-movil-pasos-para-desarrollarla\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tedexis.com\/blog\/estrategia-de-marketing-movil-pasos-para-desarrollarla\/#primaryimage","url":"https:\/\/www.tedexis.com\/wp-content\/uploads\/2015\/01\/6.jpg","contentUrl":"https:\/\/www.tedexis.com\/wp-content\/uploads\/2015\/01\/6.jpg","width":520,"height":280,"caption":"estrategia de marketing m\u00f3vil"},{"@type":"BreadcrumbList","@id":"https:\/\/www.tedexis.com\/blog\/estrategia-de-marketing-movil-pasos-para-desarrollarla\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.tedexis.com\/"},{"@type":"ListItem","position":2,"name":"Pasos para desarrollar una estrategia de marketing m\u00f3vil"}]},{"@type":"WebSite","@id":"https:\/\/www.tedexis.com\/#website","url":"https:\/\/www.tedexis.com\/","name":"Somos Tedexis - Soluciones m\u00f3viles seguras","description":"Tedexis es una empresa l\u00edder en soluciones m\u00f3viles, mensajer\u00eda y gesti\u00f3n de tr\u00e1fico SMS en Am\u00e9rica Latina. Cont\u00e1ctanos hoy mismo.","publisher":{"@id":"https:\/\/www.tedexis.com\/#organization"},"alternateName":"Tedexis","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tedexis.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tedexis.com\/#organization","name":"Tedexis","alternateName":"Tedexis","url":"https:\/\/www.tedexis.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tedexis.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.tedexis.com\/wp-content\/uploads\/2024\/06\/logo-tipografia-tedexis2-.png","contentUrl":"https:\/\/www.tedexis.com\/wp-content\/uploads\/2024\/06\/logo-tipografia-tedexis2-.png","width":1240,"height":429,"caption":"Tedexis"},"image":{"@id":"https:\/\/www.tedexis.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Tedexis","https:\/\/x.com\/tedexis","https:\/\/www.linkedin.com\/company\/tedexis\/"]},{"@type":"Person","@id":"https:\/\/www.tedexis.com\/#\/schema\/person\/469762de064f4350eb3159bf84554cda","name":"tedexis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"tedexis"},"url":"https:\/\/www.tedexis.com\/en\/blog\/author\/tedexis\/"}]}},"_links":{"self":[{"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/posts\/1155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/comments?post=1155"}],"version-history":[{"count":15,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/posts\/1155\/revisions"}],"predecessor-version":[{"id":1274,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/posts\/1155\/revisions\/1274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/media\/1247"}],"wp:attachment":[{"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/media?parent=1155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/categories?post=1155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tedexis.com\/en\/wp-json\/wp\/v2\/tags?post=1155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}