Client: Shell
Service: Shell Professional Club
Objective: Gather a database of mechanics and oil change service operators, create an affinity for the Shell brand, and motivate them to use and promote Shell products.

Project: It was determined that the target audience for the campaign were mechanics or oil change service operators because they were the primary influencers in the decision to purchase certain brands of motor oil. An interactive SMS campaign was created in which participants register through an SMS message, backed by the distribution of a manual in order to diminish errors while registering. The interactive campaign consists of a monthly trivia contest with the theme “Formula 1 Grand Prix”, and the prizes are delivered to the monthly winners. Additionally, participants can ask technical questions about properties and uses of the products through an SMS chat with a Shell expert, as well as receive tips such as product uses, characteristics, and general recommendations via SMS.

Benefits: The campaign created loyalty and an affinity for the Shell brand, and the client was able to gather a complete database of all of the participants. Sales expectations were exceeded and the end consumer received a better quality of service due to the recommendations of the mechanics and oil change service operators. Additionally, a new community of professionals was created and the garages and oil change stations benefited from the motivation that the campaign instilled in their employees.

Client: Consorcio Credicard
Service: Monitoring of the points of sale
Objective: Real-time monitoring of alarms of the different points of sale that Consorcio has on a national level, using SMS.

Project: An integration between Tedexis and Consorcio Credicard's point of sale error monitoring system (HP Open View) was created. Every time an alarm is generated in the monitoring system from any point of sale, it is then converted into an SMS and sent directly to the support teams in the field. Previously this process had to be done through calls from whoever received the alerts in the support center, to the teams in the field, which generated great costs and slow response time. However, by implementing the solution using SMS as a means of communication, everyone involved receives an alert in real-time with the description of the problem.

Benefits: Decrease in response time to the errors, decrease in calls from the support center to the teams in the field, better resource planning, and a great reduction in costs.

Client: CyZone (Starcom Mediavest Agency)
Service: Distribution of CyZone content – Proximity Marketing
Objective: Distribution of content in areas with a high population of adolescents as a form of brand positioning.

Project: Two movie theaters were selected in two shopping centers with a high rate of traffic of our target group, adolescent women between the ages of 12 and 18. Using bluetooth devices a campaign was created to distribute fun and eye-catching images, audio, and video of the brand which were downloaded directly to the mobile devices without generating any costs for the end consumer. This campaign was created to reinforce the brand's publicity in other media, and in this instance, it established a relationship between the brand and the client which was much more direct.

Benefits: Brand positioning in the target segment.

Client: Cavedatos
Service: Registration and admission of participants using AloID
Objective: To facilitate and automate the admission of participants to the Cavedatos conferences.

Project: The database of pre-registered participants and guests was loaded into the AloID device. The personalized codes were then distributed through SMS. When arriving at the conferences, the guests would hold the code up to the reader which would authenticate it and permit entry into the event. In addition to facilitating the admission process, Cavedatos was looking to give off an image of innovation to the guests, which were mostly professionals from the technology field.

Benefits: Automated and facilitated admission to events and eliminated the need for paper invitations.

Client: Bancaribe
Service: Comunicación Clients Call Center
Objective: Obtain a communication with the customers that have pending complaints with the bank, this will avoid high costs and decrease the number of incoming calls to the Call Center

Project: Bancaribe implemented the communication service using SMS with the goal of informing its customers of the status of their open complaints in the Call Center ; thus the bank can offer immediate status to the customer in a proactive way, avoiding the need for the customers to call to solicit the status of their complaint. Thanks to the benefits obtained, Bancaribe has initiated the implementation of the SMS service in various areas of the bank such as Marketing and Operations.

Benefits: Savings due to a decrease of incoming calls to the Call Center and improvements in their service