Tedexis´ Director, Nidal Barake participated as a speaker and as a moderator of a discussion panel on the tendencies of the mobile industry in Latin America, at the last Mobile Marketing Forum which took place in Sao Paulo on march 24 - 26, 2009.
There were more than 200 participants in this event, leaders of the mobile industry in Latin America in different areas, from mobile service operators, to advertisers and advertising agencies. There is growing interest in Mobile Marketing in the region, making events like this larger, and thus generating more attention.
Nidal Barake spoke about how to create a successful Mobile Marketing campaign, using examples from Kellogg´s campaigns. Tedexis´ participation in this event reinforces their leadership in Latin Amercia as a mobile solutions provider to the business sector.
Besides Nidal Barake and Tedexis, there were many representatives at this event from important companies such as Admob, Nokia, iLoop Mobile, Yahoo! and Visa among others.